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Roy’s Boys gears up for ‘most successful Christmas to date’ as online socks sales surge

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Following what’s been a challenging year across the industry, Roy’s Boys is bucking the trend and gearing for what looks to be its ‘most successful Christmas to date,’ with sales already booming for the licensed socks specialist, as early as October.

Early signs for a successful 2020 in spite of the year’s current narrative, appeared when the family-run outfit sold ‘a year’s worth of stock’ for Father’s Day alone. Now, buoyed by the trending increase in spend on its clothing line, the business is ‘going full force’ to make sure it is fully stocked up for what looks to be its best festive season so far.

“We are looking to employ additional staff locally to make sure we can get all the orders out in time for Christmas,” said account manager Hannah Lowe. “And yes, it is looking like the bald-headed sock seller is going to be pulled out of retirement (temporarily, don’t worry) as we will need all hands on deck down at the Sock Mine.”

The company expects the ongoing Christmas shopping surge to reflect consumer trends of earlier in the year, a matter that is now underpinned by the second wave of Covid-19 infections now washing over the country. The team is expecting to see a majority of sales coming through the online channels – mirroring the Father’s Day uptick – as the most convenient or accessible means for Christmas shopping this year.

Roy’s Boys’ family packs offer a bespoke gift made unique to each customer, a point of difference, states the company, to what most brick and mortar retailers are able to do.

Matching family socks in the range include Peppa Pig, Hey Duggee, PAW Patrol, Bing, Mr Men, and Baby Shark, with ‘at least half a dozen’ characters being added at the start of next year, too.

Ben Lowe, added: “As a business that has been running for almost 25 years, it has been great to see the whole company pull together and completely adapt the usual ways of working.

“For us, one of the main positives to come out of 2020 has been seeing Roy’s Boys take off and as online sales are soaring, it is only looking up in our eyes. For 2021, we are looking to expand the amount of characters we offer with even more key licenses on board – it truly is an exciting time. Watch this space.”

Innovators of licensed plush The London Toy Company is launching ‘huge toy range for 2021’

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The London Toy Company – the plush artists formerly known as High Resolution Design – famed for pushing the envelope of plush design with licenses such as TfL and Harry Potter, has revealed its plans for the non-plush toy space next year.

Founder and director, Joel Berkowitz, has told ToyNews that fans and customers of the brand can expect to witness the launch ‘of a huge range of new toys’ across its existing portfolio of licenses. Products will span the likes of train sets and diecasts, as well as bakewear and squishy toys.

The project has been a top secret one and the work of the London toy Company as it continues to grow in the space, expanding its portfolio of products, designs, and licensing partners along the way. The firm currently holds partnerships with Warner Bros. for its Harry Potter collection of plush toys – brokered via a partnership with Wow! Stuff – Transport for London, and more.

“I can’t share it all right now,” said Berkowitz, “but it is all majorly exciting for us as we continue to grow.”

It was during the UK’s nationwide lockdown period that Berkowitz took the opportunity to evolve the company beyond its High Resolution Design moniker and rebrand as The London Toy Company. In what has been a year of trepidation, Berkowitz’s outfit has managed to achieve both growth and recognition when it took home the SME News Awards for Enterprise’ Best Soft Toy Manufacturer 2020 accolade.

Here, ToyNews catches up with company founder and director, Joel Berkowitz to talk about the successes of the past 10 months.

Hi Joel, it’s good to catch up with you! To kick us off – another award to the company name – Congratulations! Can you talk us through the award win and what this means to you guys? 

Thank you, Rob! Given all we have been through this year, it was an incredible surprise to have won the SME News Awards for Enterprise – Best Soft Toy Manufacturer 2020! We have been recognised for commercialisation, brand partnerships and innovation of our portfolio licenses.

How is the award win reflective of the London Toy Company today, the ‘journey’ that the business has made to date and the strength of the company in 2020?

This award is humbling to know that we are recognised for the work we have been able to accomplish over the last 4/5 years. The diversity, capability and integrity of the team has put us in a really good position in the market and things seem to be snowballing for us!

Over the last few years we’ve seen you guys push the boundaries and innovating in the plush toy aisle further and further. How important is it to you that The London Toy Company keeps pushing that envelope and reinventing the plush category?

When entering any industry, it is important to have a vision of difference. We have created our own niche in the vehicles soft toy category. We’re different to other manufacturers as we avoid character-plush and settle for complex, sometimes near impossible shapes and forms that vehicles typically elude.

We are constantly innovating and developing new toys and finding out what works and doesn’t work so we can streamline our offerings for the marketplace.

You’ve got some big licenses like Harry Potter, Transport for London and JCB on the books – how did these partnerships come about? What do you guys look for in a licensing partnership? What inspires each next step of the business?

Based on our vision for super-realistic vehicle soft toys, we decide to work with brands where there is a gap in the market. We always try to ensure that when entering into an agreement, that it is a fair partnership where expectations can be managed by both parties in a sensible fashion.

We’ve found that our licensors have been very sensitive to us given that we are relative newcomer to the industry and we appreciate their support greatly.

Funnily enough, we were introduced to the guys at Wow! Stuff after a friend of our co-director suggested we think about Harry Potter. I had thought about the idea previously, but were concerned about commitments to Warner Brothers at the time. We ended up producing some samples of the Knight Bus, Hogwarts Express and Ford Anglia and met with Wow! who really went WOW! Our partnership was made official and the toys were born.

How has business been for you guys through 2020? How have you guys adapted to the changes that have been thrown at the industry?

Given the rapid move to even more online shopping, we took the chance to rebrand our company during lockdown. We were previously known as High Resolution Design, but needed something much simpler, fresher and easier to understand for the online consumer.

The London Toy Company couldn’t have been a better fit for us and we are almost finished rolling this out across the business. Our sales with online retailers have skyrocketed and our Harry Potter range has turned things around for us much quicker than we hoped.

One thing that has struck amid the pandemic is the evolution of the consumer and the value they place on play. Where do you think the plush sector fits in today, what are consumers looking for from their plush toys today and how is The London Toy Company delivering that?

With all toys, they have a lifecycle that we are all familiar with. The difference for plush is that often, they are seen as an emotional play item that is comforting and versatile. Sadly, as less consumers visit shops, they don’t get the same interaction online as they would in person.

For the Christmas season, we will have videos with footage produced remotely that pick up on this emotional connection to the toys to help customers understand the product as best as they can.

How are you guys looking as we head into the key Christmas period? How optimistic are you for 2021?

We have been working with a number of influencers to help consumers get a better feel for our toys, right from their living rooms. We have some exciting content that I cannot wait to see.

I think we will see a slower year of growth in ’21 as we play catch-up with franchises and content to work with, but there is plenty for us to be getting on with in the meantime.

What’s the next big move for you guys?

In 2021 we are going to be entering into the non-plush space with the launch of a huge range of new toys within our existing licenses. I can’t share it all right now as they are top secret projects, but they are along the lines of squishy stress toys, train sets and diecast as well as the bakeware and footwear categories. All majorly exciting for us as we continue to grow .

Anything you’d like to add?

Wishing everyone a very safe and prosperous end to this crazy year. Most retailers beat me to it with their Christmas range already on display since August, but here’s to a Merry Christmas and a Happy Chanukkah to all in our fantastic industry!

Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

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It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have taken comfort in throughout a rocky past 10 months.

PAW Patrol, Star Wars, Peppa Pig, and Super Mario have all managed to find their place on the big dozen products selected by the DreamToys committee this year, further cementing the intrinsic relationship between the toy and licensing communities and the brands that have powered an industry through a pandemic.

On top of this, it is the ‘slower play’ toys that have come out on top this year, with brands like LEGO, Barbie and Monopoly featuring in a list that has in previous years been dominated by the surge in demand for collectables. Lockdown restrictions and access to shops has fueled a shift in consumer mindset over the course of the coronavirus crisis, with parents making more considered purchases over the ‘fast sell’ pocket money pick ups.

While the list has been revealed to inject some festive spirit into a year mired by lockdowns, social restrictions and economic woes, the coronavirus situation remains present even still. The DreamToys committee has, alongside its listing, released a call to action from the UK’s shoppers to get their Christmas shopping done early, avoid the usual final weeks Christmas dash, and avoid disappointment on missing out on products in short supply.

“We implore consumers not to leave their Christmas shopping to the final few weeks of the year,” explained Gary Grant, chair of the DreamToys selection committee. “Due to Covid-19 restrictions across the country, retailers will simply not be able to service as many people in store due to social distancing.

“In addition, couriers are already overloaded and will struggle to meet the demand to get presents to people before Christmas. Added to this is the limited availability of stock compared to previous years; our advice is to shop early to avoid missing out.”

The DreamToys list is selected by a panel of retailers and industry experts, the list is independent of toy manufacturers and makers.

This year’s Top 12 list is dominated by the big classic toy brands and licenses that have entertained children for generations such as Barbie, Monopoly, Harry Potter, LEGO and Star Wars as well as the massively popular Peppa Pig, Paw Patrol, Pokémon and L.O.L Surprise.

The complete Top 12 list is:

5 Surprise Mini Brands Mystery Capsule – Zuru – £6.99

Barbie 3-in-1 DreamCamper – Mattel – £79.99

Harry Potter Hedwig – LEGO – £34.99

LOL Surprise OMG Remix Fashion Doll Asst – MGA Entertainment – £39.99

Laser Battle Hunters Vehicle – Character Options – £59.99

Monopoly For Sore Losers – Hasbro – £22.99

PAW Patrol Dino Rescue Dino Patroller – Spin Master – £64.99

Peppa Pig Peppa’s Shopping Centre – Character Options – £39.99

Pokemon Carry Case Play-Set – Character Options – £39.99

Present Pets Asst – Spin Master – £54.99

Star Wars The Mandalorian The Child “Baby Yoda” – Mattel – £29.99

Super Mario Adventures with Mario Startercourse – LEGO – £49.99

Toys and play has been highlighted as a major form of entertainment for children and families throughout the UK’s period of lockdown, as statistics from the NPD show that toy sales have increased by six per cent on the first nine months of 2020, while Games and Puzzles saw a surge of 32 per cent.

A survey conducted by the Toy Retailers Association of 2,000 parents showed 56 per cent of parents have spent more time playing with their children since lockdown, while 88 per cent felt that toys had helped them bond more closely with their children.

Frederique Tutt, vice president, global industry expert, toys, The NPD Group, said: “Toys and games have proved their value in 2020. As in other markets, Britons turned to toys and games to help fill the long weeks of lockdown.

“For the period of lockdown alone, sales rose by 15 per cent. However, unit sales are down nine per cent for the first nine months of the year. As consumers have not been able to visit stores, sales of lower price point collectables have decreased in favour of ‘slow’ play toys such as those in this year’s DreamToys list.”

Grant added: “This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points. Toys have been an important part of families’ lives during lockdown and we believe many on this list will put a well-deserved smile on faces this Christmas.”

To see the Top 12 in more detail, and the full longlist of DreamToys, consumers can head to the DreamToys Facebook page (www.facebook.com/dreamtoysUK).

Jazwares to launch The Smurfs master toy line in 2022 as Belgian franchise looks for revival with kids

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Jazwares has been named the global master toy partner for the popular animated franchise, The Smurfs. The toymaker will develop a new toy line inspired by the classic Belgian franchise, with plans for a 2022 launch.

The partnership is part of International Merchandising Promotions & Services plans to revive the internationally popular brand for today’s generation of children.

Created by Pierre Culliford (known as Peyo), The Smurfs first appeared in 1958 as a comic strip running in the Belgian magazine, Spirou. The brand quickly became a runaway success, and in the decades since, The Smurfs have permeated every aspect of pop culture, evolving into one of the world’s most beloved family brands.

Jazwares’ Smurfs toy line will include plush, figures, and playsets featuring the eternally young, little blue imps and their mushroom village that fans of the classic franchise will immediately recognize.

“The Smurfs is an evergreen franchise with a rich history and timeless values that has ignited children’s curiosity and creativity for decades,” said Laura Zebersky, chief commercial officer at Jazwares. “We are looking forward to working with IMPS to create a toy line that appeals to today’s kids while also capturing the nostalgia that other generations feel for the brand.”

Véronique Culliford, president and founder of IMPS / Lafig and daughter of Peyo, added: “I am extremely proud of this beautiful partnership with Jazwares. It is a family company like ours that advocates for the same human values. I’m sure that with their legendary creativity, many beautiful toys will invade the world to the joy of young and old children.”

Cath Kidston will ‘draw on British heritage to operate as a digital-first retailer in the UK’

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Cath Kidston has identified opportunities to bolster its brand relevance and product innovation, as well as improve its digital presence and international partnerships, the retailer has said, in a move to deliver “a sustained profitability model” over the next three years.

The fashion and lifestyle name entered administration and underwent a restructure in April this year. Since then, it has leaned into online retailer, an arm that now accounts for 85 per cent of its business. The firm has now detailed a transformation plan that puts digital acceleration and global growth at its centre.

With renewed support and investment from parent company Baring Private Equity Asia, Cath Kidston said it has realigned its cost base and structure to create an “economically viable operating model” as a brand-led, digital first retailer.

The retailer has said that it would draw on its British heritage to operate as a digital-first retailer in the UK.

As reported by the Retail Gazette, Cath Kidston will re-open its Piccadilly store in London next month, which will operate as its global flagship and its only high street store in the UK. It will seek to leverage its wholesale relationships and franchise partnerships in over 35 countries.

Other transformation measures include streamlining Cath Kidston’s product range by curating content for customers in more meaningful ways, and refining the offer to focus on key products and easier ways to shop.

The retailer has ambitions to reclaim its status as a gifting destination where one in five UK customers have either bought or received a Cath Kidston gift, and will continue to build new categories to reflect growing consumer demand in areas such as home and kids.

Cath Kidston chief executive Melinda Paraie, said: “We truly believe that Cath Kidston is a brand for our time, and we have worked incredibly hard to create a sustainable, profitable future for the brand following our restructuring.

“Our customers sit at the heart of our new strategy, and it was fundamental to our vision that we could maintain Cath Kidston’s role of inspiring the everyday optimist with our hand drawn prints and joyful products.

“Particularly as we all face our new normal world, the role of bringing moments of joy to everyday is even more relevant.”

Cath Kidston chair Marty Wikstrom, added: “[Cath Kidston] is a brand with a powerful heritage and loyal customer following that has pivoted its business strategy to ensure that it is positioned for success in a changing retail environment.”

Cath Kidston’s administration process occured at the height of lockdown in April this year and led to the closure of 60 of its UK stores and the loss of 908 jobs. Baring Private Equity Asia had secured a pre-pack administration deal that saw it buy back Cath Kidston’s brand, wholesale and online operations.

The retailer’s 100-plus stores overseas, especially in Asia, were untouched from the administration process.

LEGO unveils 123 Sesame Street set through LEGO Ideas and Sesame Workshop partnership

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The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders can now live out some of Sesame Street’s most memorable moments.

LEGO Ideas 123 Sesame Street allows fans to pass by Hooper’s Store, Oscar the Grouch’s trash can, and plenty other quintessential Sesame Street locations. The set includes a cast of exclusive buildable minifigures that have been created specifically for the set, including Cookie Monster, Elmo, and Big Bird.

The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

123 Sesame Street is the result of the artistic efforts of LEGO enthusiast Ivan Guerrero, who said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The LEGO Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

Gabriela Arena, Sesame Workshop’s vice president of licensing, North America, added: “Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate.”,

The new set weights in at 1,367 LEGO pieces, measuring 24 cm high, 35cm wide, and 21cm deep. LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November.

LEGO unveils 123 Sesame Street set through LEGO Ideas and Sesame Workshop partnership

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The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection.

Created with all the elements of 123 Sesame Street, the new set is packed with authentic details from the famous New York City neighbourhood. From Bert and Ernie’s apartment, to Big Bird’s nest, where the grown-ups finally met Mr. Snuffleupagus in person – builders can now live out some of Sesame Street’s most memorable moments.

LEGO Ideas 123 Sesame Street allows fans to pass by Hooper’s Store, Oscar the Grouch’s trash can, and plenty other quintessential Sesame Street locations. The set includes a cast of exclusive buildable minifigures that have been created specifically for the set, including Cookie Monster, Elmo, and Big Bird.

The new LEGO Ideas 123 Sesame Street set is part of the LEGO Ideas collection, which offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits.

123 Sesame Street is the result of the artistic efforts of LEGO enthusiast Ivan Guerrero, who said: “As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy.

“LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”

Federico Begher, VP of global marketing at The LEGO Group, added: “We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before. It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours.

“For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.

“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”

Gabriela Arena, Sesame Workshop’s vice president of licensing, North America, added: “Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate.”,

The new set weights in at 1,367 LEGO pieces, measuring 24 cm high, 35cm wide, and 21cm deep. LEGO® 123 Sesame Street will be available directly via LEGO.com and LEGO Stores from 1st November.

London Toy Fair 2021 cancelled over Covid-19 restrictions

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Toy Fair 2021 has been cancelled, the BTHA has confirmed in an update sent industry-wide today.

Owing to the latest in government restrictions amid the ongoing coronavirus pandemic, the BTHA, in conversation with London Olympia, have made the decision to cancel the 2021 event. The industry body has stated that it looks forward to the show’s return in 2022.

A statement from the BTHA reads:

“We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably the Toy Fair 2021 is unable to take place.

“This conclusion is due to government restrictions now in place on large scale indoor events in light of the Covid-19 pandemic. The wellbeing of our exhibitors, visitors, staff and contractors is paramount and currently the risks are considered too great to allow the show to go ahead as dictated by the government regulations.

“We empathise with the industry’s disappointment – this is the first year that Toy Fair will not take place in 66 years. We express our thanks to all exhibitors for their patience and understanding and for the support of the wider industry, and very much looking forward to a big return in 2022 from 25-27 January.”

The BTHA has also confirmed that there will be no virtual alternative to the 2021 show, however it will be offering all exhibitors an extended exhibitor listing on its website with an opportunity to add company information, links, product photos and videos.

The organisation will also be refunding all money paid already for stand space for 2021. Those in need of refunds are asked to contact Tracey@btha.co.uk

Moonbug’s Blippi lands UK kids’ magazine partnership with DJ Murphy through The Point. 1888

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Moonbug Entertainment’s popular pre-school brand, Blippi, a YouTube sensation turned children’s entertainment franchise, is coming to the UK’s children’s magazine space thanks to a new partnership with publishers DJ Murphy.

The deal was brokered by The Point. 1888 on behalf of Moonbug Entertainment, and looks to capitalise on the show’s popularity among children. With over 12 billion content views worldwide, the fun and goofy Blippi aims to educate and entertain the two to six year old market the world over.

Blippi aims to inspire and keep children busy with fun and educational activities. The Point.1888 signed a deal with DJ Murphy to take the show’s best elements and turn them into an interactive magazine.

 Issued monthly, the 36-page fun-zine is designed to surprise, challenge and delight fans with activities, games and puzzles while Blippi helps them to understand the world.

 This is not the first time that The Point.1888 and DJ Murphy have collaborated, having enjoyed a great working relationship for many years with client L.O.L.. Due to the publishing group’s rich history of working with YouTube brands including Shopkins and equestrian This Esme, as well as its strong retail relationships, The Point.1888 was keen to secure them as Blippi’s publishing partner from day one.

Zoe Cannon, managing director at DJ Murphy, said: “From the moment we saw how engaged Blippi’s fans are with his shows, we wanted to work with the brand. His passion and excitement for discovery and curiosity is contagious and we desperately wanted to make a magazine that would be as immersive, educational and fun.

“Working with our existing contacts at The Point.1888 and with new licencing partner Moonbug, has been great. Moonbug’s creative team are so excited and passionate about the brand that it’s really contagious. There is such a wealth of assets for Blippi that literally anything is possible in the magazine.”

Bethan Garton, commercial director at The Point.1888, said: “Alongside the monthly magazines for 2021, there is so much more in the pipeline for this brand with partners secured across apparel, bedding, toy, arts and crafts and more. We’re thrilled to be working with the industry’s best people to make it all happen.”

 The magazine is now in stores and available to buy in Tesco, Sainsbury’s, Morrisons, WH Smith, Asda, Waitrose, Co-op and all good newsagents, or online from ponymag.com/shop.

Zion Rootswear and Selfridges celebrate Black History Month with exclusive Bob Marley clothing collection

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Zion Rootswear has partnered with Selfridges to launch an exclusive clothing collection inspired by the spirit and ethos of the reggae icon Bob Marley in celebration of UK Black History Month. The collaboration was brought together by Bravado, Universal Music Group’s merchandise and brand management company.

The range takes inspiration from Marley’s outspoken commitment to social justice and unity; a voice that the partnership underlines is still relevant today.

The collection is comprised of five t-shirts, two long sleeve t-shirts, three hoodies, a denim jacket, a pair of jeans, a cap and a beanie each featuring images of Marley, including a poignant picture of the artist-activist being stopped by the police, and his words: ‘Stand Up For Your Rights’, a slogan drawn from his iconic track ‘Get Up, Stand Up’.

Cedella Marley, daughter of Bob Marley, said: “Daddy’s message of love, courage and unity is so relevant right now. A moment in time that to this day seems unthinkable yet is so real. This collection is something special and to have it launch during Black History Month, makes it that bit more important to us, a perfect time to reiterate the essence of my father’s legacy.”

Grounded in his view that “if humankind failed to stand together, it would fail to stand at all”, Marley embedded his views into his music, a unique sound that shook the world, crossing cultural, racial and socio-economic borders, from the small island of Jamaica.

Daved Bridges, creative development and special projects manager, added: “Bob’s legacy extends far beyond his timeless music. We’re honoured to continue to play a part in delivering his message to the world through inspired, meaningful and stand-out ways.”