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Tag Archives: Feature

Race to the future: The TSBA Group on Franchising Formula E’s millennial mission

This time next year, go the hatchings of a plan divulged to Licensing.biz by The TSBA Group’s global head of licensing Stephanie Freeman, Formula E will be making its mark on the toy industry in a big way. The hope is for the brand to have a major launch at …

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Born innovators: One man’s mission to change what you thought you knew about licensing

When I started Born Licensing almost five years ago in my Melbourne apartment, I set out to create a licensing agency that focused on bringing incremental revenue to the licensing industry in innovative ways. Five years later this tactic is even more relevant, both for us and the industry as …

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Charms race: How is tech becoming the lead character in today’s movie toy launches?

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

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“My interpretation? 2019 is going to get crazy for licensing”

The Point 1888 - in its own words, had an incredible 2018 - triumphantly bringing left-field brands into the world of licensing. But as the industry gears for the year ahead, Licensing.biz asks the company's founder and MD, Will Stewart what he thinks it will look like...

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Hot List 2019: Why we’re Piku-tuning in to Pokémon this year

This May, Pikachu will be making his live-action big screen debut with Pokémon: Detective Pikachu and already, The Pokémon Company is anticipating a solid year for its toy sales. Licensing.biz gets the lowdown from EMEA director of licensing, Mathieu Galante

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