Major expansion at The Point. 1888 sees five new members join the team

The Point. 1888 has detailed its latest major expansion with the appointment of five new employees across its commercial, product development, marketing, and legal divisions. The move comes, according to the firm, as it manages the increased attention and demand driven by ‘an incredible 2020.’

The past year not only saw The Point. 1888 roll-out a calendar of successful Virtual Immersion Events and record-breaking product launches – including a Barratt’s partnership with Iceland which sold 1.3 million units in its first 12 weeks – but it also witnessed its management team take home a pair of the industry’s most prestigious awards when MD Will Stewart won the BLLA’s Brand Ambassador of the Year, and head of retail Hannah Stevens won Licensing International’s Global Rising Star Award.

Now, as the team continues its plans for major expansion, it has welcomes a suite of new employees. Katie Wilkinson has joined as senior commercial manager for publishing, bringing with her 20 years’ experience in the publishing industry. Most recently, she worked in DJ Murphy’s children’s division and last year secured the licensed to launch Blippi magazine.

Meanwhile, Amy Wickham-Hurd has been appointed as creative commercial manager, reporting to senior commercial manager for home, Janine Richmond. She joins from eOne where she managed product development for Peppa Pig, PJ Masks, Ben and Holly’s Little Kingdom and Ricky Zoom, and prior to this she worked as a Buyer for Mothercare, Boots and Monsoon Accessorize.

Sadie Wright joins as product development executive from Santoro Licensing, reporting to product development manager Carrie Sharland, while Ellen Fazakerley has taken the newly created role of marketing executive, working under head of marketing Sarah Crimes and for the agency’s fast-growing Story.1888 division.

Finally, Kate Buitendach has joined the team as contracts manager, making the move from Disney.

Will Stewart, Managing Director of The Point.1888, said: “We’re so excited to be growing our business, creating five new roles to meet the demand from clients and have these incredible, talented legends each bring something new to our team. This is a huge step forward for our business and will allow us to fulfil the many exciting plans we have for 2021.”

Each new appointment will be crucial for the company’s continued growth. In her new role, Wilkinson will be focussed on securing the right partners to deliver new publishing opportunities that resonate with both consumers and retailers and help extend the brands the agency works with into new markets.

Wickham-Hurd’s role will be a hybrid of creative and commercial, allowing her to apply her knowledge and experience across the business while also getting involved in style guides and new collaborations.

As product development executive, Wright will be supporting the team in ensuring all items move smoothly through the development process and assisting The Point.1888’s partners in any way possible.

Fazakerley will be responsible for social media both for The Point.1888 and Story.1888’s clients. She will also be charged with upping the video content across the business and supporting head of marketing, Sarah Crimes.

Finally, Buitendach will be working alongside contracts manager Lynne Chappel, initially focussing on the busy and ever growing Moonbug account.

No stranger to The Point.1888 having worked with them as a licensee for many years, Katie Wilkinson commented: “I always found their integrity, passion, expertise, honesty and ethos refreshing and inspiring.

“When an opportunity to join them arose I was absolutely thrilled… a chance to work with a fantastic team on a diverse and hugely exciting portfolio of brands, exploring and developing products in the space I know and love.”

Amy Wickham-Hurd added: “I chose to join The Point due to the diverse and expanding portfolio of brands, such as the preschool phenomena under the Moonbug umbrella, iconic sports brands including Team GB and The British Lions, classic properties such as Moomins and carefully curated design brands like Miss Print and Jimbobart to name but a few.

“Not to mention a fantastic team that are pushing the boundaries within Licensing to bring innovative new products to market.”

Established in 2014, The Point.1888 delivers retail focused brand extension programmes by creating new products based on the gaps it sees at retail, rather than what it thinks the brand’s target demographic might like.

Moonbug’s Blippi lands UK kids’ magazine partnership with DJ Murphy through The Point. 1888

Moonbug Entertainment’s popular pre-school brand, Blippi, a YouTube sensation turned children’s entertainment franchise, is coming to the UK’s children’s magazine space thanks to a new partnership with publishers DJ Murphy.

The deal was brokered by The Point. 1888 on behalf of Moonbug Entertainment, and looks to capitalise on the show’s popularity among children. With over 12 billion content views worldwide, the fun and goofy Blippi aims to educate and entertain the two to six year old market the world over.

Blippi aims to inspire and keep children busy with fun and educational activities. The Point.1888 signed a deal with DJ Murphy to take the show’s best elements and turn them into an interactive magazine.

 Issued monthly, the 36-page fun-zine is designed to surprise, challenge and delight fans with activities, games and puzzles while Blippi helps them to understand the world.

 This is not the first time that The Point.1888 and DJ Murphy have collaborated, having enjoyed a great working relationship for many years with client L.O.L.. Due to the publishing group’s rich history of working with YouTube brands including Shopkins and equestrian This Esme, as well as its strong retail relationships, The Point.1888 was keen to secure them as Blippi’s publishing partner from day one.

Zoe Cannon, managing director at DJ Murphy, said: “From the moment we saw how engaged Blippi’s fans are with his shows, we wanted to work with the brand. His passion and excitement for discovery and curiosity is contagious and we desperately wanted to make a magazine that would be as immersive, educational and fun.

“Working with our existing contacts at The Point.1888 and with new licencing partner Moonbug, has been great. Moonbug’s creative team are so excited and passionate about the brand that it’s really contagious. There is such a wealth of assets for Blippi that literally anything is possible in the magazine.”

Bethan Garton, commercial director at The Point.1888, said: “Alongside the monthly magazines for 2021, there is so much more in the pipeline for this brand with partners secured across apparel, bedding, toy, arts and crafts and more. We’re thrilled to be working with the industry’s best people to make it all happen.”

 The magazine is now in stores and available to buy in Tesco, Sainsbury’s, Morrisons, WH Smith, Asda, Waitrose, Co-op and all good newsagents, or online from