Tag Archives: Barbie

Mattel President and COO Richard Dickson to present BLE day one keynote: ‘Barbie x Fashion’

Iconic global brand Barbie will be the star of Brand Licensing Europe’s day one keynote, ‘Barbie x Fashion’, delivered by Mattel President and COO Richard Dickson. “Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to …

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Forever 21 x Barbie launches in-store, online and in the metaverse

On the heels of launching a new brand campaign entitled ‘Forever LA’, leading fashion retailer Forever 21 has announced its latest collaboration with Barbie. The new limited-edition collection includes a range of on-trend vintage-style apparel items, swim, sleepwear, beauty and accessories as well as home décor, inspired by the Barbie DreamHouse. The collection will be simultaneously available in-store, online, and in the Forever 21 Shop City experience on Roblox. Forever 21’s experience for Roblox was created in …

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Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive attraction: World Of Barbie. Created in partnership with the leading global toy company, Kilburn Live’s interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world, where …

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Kokomo teams with Barbie for Primark beauty collection

Award-winning licensed toiletry specialist Kokomo has debuted a collaboration with the iconic Barbie brand across a new Health & Beauty range. The brands have collaborated on a dynamic, inclusive, and inspiring collection for consumers, that celebrate diverse dolls, iconic Barbie logos and graphics, and encompass the Kokomo brand missions; ‘Be …

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Barbie x 7th Heaven encourages consumers to Be Good to Yourself

UK-based face mask specialist 7th Heaven has teamed up with iconic brand Barbie for the Be Good to Yourself collection, consisting of three vegan, cruelty-free face masks to encourage self-care. The collection launches this month with prices ranging from £2.49 and is suitable for ages 8+. The collection comprises: ‘Strong Girls …

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River Island and Barbie launch Just Be EXTRA! collection

Barbie – the world’s number-one fashion doll – and high street retailer River Island have teamed up for the second time for another fashionable kidswear collection. The new collection is inspired by the Barbie EXTRA bold statement fashion dolls, with a range of apparel that includes playful and over-the-top slogan …

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Barbie x Núnoo collection launches on MyBag

MyBag has partnered with Núnoo, the Danish bag and accessories brand, and iconic doll brand Barbie, to launch an exclusive collection that launched in line with Barbie Day on 9 March.  The capsule collection comprises six exclusive bags, including a re-envisioned version of the iconic Helena and Honey bags, a phone pouch and an AirPod holder, in either hot pink, light pink or black, with a hint of sparkle.   Inspired …

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Barbie links with Balmain for fashion collection and NFTs

Mattel has announced a collaboration between its Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.  The venture also marks the first …

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Barbie and Rue des Mille launch “Just As You Are” campaign and jewellery line

Ahead of BLE, Barbie has debuted a new parter in Italian jewellery brand Rue des Mille. Barbie’s can-do spirit, which exhorts girls to believe “You Can Be Anything”, is at the heart of the new jewellery line’s “Just As You Are” campaign, which stars real women living authentic lives. Rue …

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Barbie and River Island collaborate on new girlswear collection

Barbie and high-street retailer River Island have teamed up to launch a new girlswear collection. This marks the second collaboration for the brands, following the sell-out success of their first partnership. The collection is inspired by sports athleisure and features lush pink velour tracksuits, sporty crop tops, trainers, leggings and …

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