Hunter collaborates with Disney to create Mickey Mouse inspired capsule collection

Hunter has collaborated with Disney to create a capsule collection inspired by the playfulness of Disney’s best known character.

Designed for the great outdoors, the collection includes reimagined best-selling rain boot styles, bags and accessories for women, men and kids featuring Mickey Mouse illustrations and an eye- catching take on Hunter’s red box logo.

Iconic styles from Hunter such as the Original Tall, Short and Chelsea boots feature a Mickey Mouse 3-D stamp. The Play boot for both men and women features an all-over print inspired by Hunter’s red box logo. For kids, boots are available in vibrant colourways including pink shiver, borealis blue and aurora orange and feature the takeover logo design.

Accessories including umbrellas and backpacks for both adults and kids feature the logo print in a range of colourways. The collection also includes versatile phone pouches, available in three colourways and incorporating the unmistakeable ear silhouette synonymous with Mickey Mouse.

Launching globally on November 15, the collection will be available to buy from and selected stores including Harrods, Nordstrom, ISETAN and Zalando.


Five new faces join The Point. 1888’s expanding commercial, retail, product, and finance teams

The momentum continues to gather apace at the brand extension agency, The Point. 1888 as a swathe of new starters sees the company expand across its commercial, retail, product development, and finance departments this month.

The latest line-up of new faces to join the team follows the company’s latest sweep of appointments that saw it bolster its marketing division for Story.1888 only this month. In its latest recruitment drive, The Point. 1888 has brought in five new faces in order to support its increasing client base and product development programme.

Rosanna Cousins, who has several years’ of retail buyer experience at John Lewis and Harrods, has joined as The Point.1888’s newest retail manager. She will report to head of retail and sport, Hannah Stevens, to support the division as it prepares for a busy year ahead.

Sophie Fennessy has joined the team as senior PD executive and will be working within the fast-paced product development division, putting to use her vast licensee experience gathered at previous employer Poetic Brands. Meanwhile, Naomi Serradimigni – previously of the ambassador marketing platform, Brandbassador –  has joined as The Point.1888’s new senior commercial executive with a focus on health and beauty categories.

Max Pilcher, the agency’s newest commercial executive, joins from ViacomCBS and will report into senior commercial manager of soft goods, Becky Langer, to support work across the portfolio and assisting with sub-agents in Italy and Iberia, while finally, Mia Wakeling, joins as finance assistant to work in the agency’s busy finance department.

Despite the pandemic’s best efforts, The Point.1888 has welcomed 11 new clients and this growth in the agency and its client book made the decision to recruit once more an easy one.

Bethan Garton, commercial director at The Point.1888, said: “This is a hugely exciting time for us as we expand the licensing arm of our agency, continuing the growth we have seen in recent years. Bringing Rosanna, Sophie, Naomi, Max and Mia to the commercial and brand teams at The Point.1888 allows us to continue the fantastic work we do with Moonbug, Rachel Ellen and all of our other brands, whilst still attracting new clients.”

Will Stewart, managing director of The Point.1888, added: “I am incredibly excited to welcome Rosanna, Sophie, Max, Mia and Naomi to Team.1888 family. Our amazing book of clients and our high profile within the industry mean we have no shortage of talent to choose from when new roles are created and I’m confident that we’ve picked the very best.

“Their energy and enthusiasm as well as the diverse experience they bring will undoubtedly give our team the support it needs to continue our growth.”

The Pokémon Company is taking over Harrods’ toy floor in 25th anniversary celebrations

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year.

From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with 24 Pokémon characters from all eight of its regions, along with – of course – Pikachu.

Themed activities will enhance the experience through a range of Pokémon product across toys, the Pokémon Trading Card Game, stationery, and accessories.

Alongside toys from Jazwares distributed by Character Options, including popular lines Pokémon Carry Case Playset, My Partner Eevee and Snooze Action Snorlax, fans can find lamps from Teknofun, bespoke prints from GB EYE, collectables from Wand Company and bags, backpacks and wallets from Difuzed.

As well as the latest Pokémon TCG expansion, Shining Fates, fans can discover the unique board game Pokémon TCG Battle Academy.

Mathieu Galante, licensing director (EMEA) for The Pokémon Company International, said: “As consumers return to shops, we wanted to provide an uplifting Pokémon experience to thrill and excite Pokémon’s many fans of all ages, so we are delighted to be returning to Harrods’ iconic store for a special 25th anniversary pop-up.

“Our previous collaborations have been hugely successful, and we hope that Pokémon fans old and new find something to inspire them over the coming month.”

The pop-up continues the collaboration between Pokémon and Harrods following two previous month-long promotions at the store: in May 2019 to promote the launch of the hit live-action movie POKÉMON Detective Pikachu, and in February last year for the launch of the latest video games, Pokémon Sword and Pokémon Shield, which became the fastest-selling Nintendo Switch titles ever.

Tonies to open exclusive pop-up in Harrods’ Fourth Floor Toy Department

An exclusive Tonies pop-up is preparing to open at the world-renowned department store, Harrods and its Fourth Floor Toy Department this May 29th, welcoming kids and families to the world of the popular children’s audio player.

The pop-up will feature best-selling Tonies from the company’s collection of over 100 characters, including stories from the beloved author Julia Donaldson, such as The Gruffalo, Room on the Broom, and Stick Man, as well as the young, charming Zog.

Offering content to entertain and educate both infants and children of up to ten years old, the Harrods’ pop-up range will also feature childrens’ favourite, Peppa Pig, as well as a selection of Disney classics including the Lion King, the Jungle Book and Toy Story.

As well as an abundance of Tonies, a range of Tonies accessories will also be available at the pop-up, including the firm’s line of Tonie-Carriers with space to hold 20 of the Tonies figures, each available in six different colours.

Tonies has been active in the licensing space in recent weeks, having announced a new slated of characters to join its audio storytelling platform, including the likes of Diary of a Wimpy Kid, Bob the Builder, and PAW Patrol. This week has seen the company detail a partnership with the BookTrust and the Life-changing Libraries initiative, created by How to Train Your Dragon author, Cressida Cowell to move the government to increase funding for primary school libraries.

Tonies library of licensed audio stories now span some of the biggest entertaiment franchises, from Disney and Universal, to Julia Donaldson and more.

The Pokémon Company launches half term pop-up at Harrods

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term.

The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video games.

The two new releases have become the fastest-selling Nintendo Switch titles, with more than six million units sold worldwide during last November’s launch weekend, with global sales now totalling over 16 million units.

Running through to Friday, March 13th this year, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department.

The pop-up features a range of Pokémon products, including toys, the Trading Card Game, stationery, and accessories. Activities planned for the month include giveaways and character appearances from Pikachu and friends, a screen showcasing the TCG and toys, and additional surprises planned to mark Pokémon Day on February 27th.

Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to be returning to this iconic store for another Pokémon pop-up.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the renowned store’s newly launched fourth-floor toy department with a range of products and activity to promote the launch of the live action movie Pokémon Detective Pikachu.