Brands In teams with Next/Lipsy for Christmas jumpers

Brands In is once again supporting Christmas Jumper Day (Friday 10 December 2021), and has created a range of festive Disney Mickey and Minnie sweats to celebrate the popular seasonal event.

The newly launched official Disney lines are available exclusively at Next/Lipsy and are available in a variety of sizes for all the family. As part of Brands In’s new partnership with Next/Lipsy, the Christmas Jumper range can be personalised with the wearer’s name, with an RRP starting at £25. Printed in the UK, all personalised orders will be delivered within seven days of ordering.

Sue Stanley, Licensing Director at Brands In, says: “The popularity of Christmas jumpers continues to grow and the fact that we can now provide a locally sourced personalisation licensed Disney Mickey and Minnie range for customers within a week to UK addresses demonstrates our ongoing ability to be nimble and offer a best-in-class service.  The 2021 festive personalised Disney lines are high in quality with superior print technology, and we’re thrilled to have secured the range exclusively online with Next/Lipsy.”

Hunter collaborates with Disney to create Mickey Mouse inspired capsule collection

Hunter has collaborated with Disney to create a capsule collection inspired by the playfulness of Disney’s best known character.

Designed for the great outdoors, the collection includes reimagined best-selling rain boot styles, bags and accessories for women, men and kids featuring Mickey Mouse illustrations and an eye- catching take on Hunter’s red box logo.

Iconic styles from Hunter such as the Original Tall, Short and Chelsea boots feature a Mickey Mouse 3-D stamp. The Play boot for both men and women features an all-over print inspired by Hunter’s red box logo. For kids, boots are available in vibrant colourways including pink shiver, borealis blue and aurora orange and feature the takeover logo design.

Accessories including umbrellas and backpacks for both adults and kids feature the logo print in a range of colourways. The collection also includes versatile phone pouches, available in three colourways and incorporating the unmistakeable ear silhouette synonymous with Mickey Mouse.

Launching globally on November 15, the collection will be available to buy from and selected stores including Harrods, Nordstrom, ISETAN and Zalando.


Touchland teams up with Disney for pop art inspired collaboration

Cult favourite hand sanitiser brand Touchland has partnered with Disney for a Mickey Mouse-themed four-piece limited edition collection.

The whimsical new range features four of Touchland’s Power Mist Moisturizing Hand Sanitizer scents – Aloe You, Pure Lavender, Citrus Grove and Unscented – with each Power Mist featuring a custom-designed Mickey Mouse wallpaper sticker that appears through the bottle. The quad comes in a customised gift box that features a multi-coloured pop art carton with centre sliding panels,

“We’ve married pop art with pop culture for a truly magical collection,” says Andrea Lisbona, founder and CEO of Touchland. “Our team thoughtfully designed each bottle and outer package, making it the perfect gift or collectible for Disney lovers. Our goal was to create a colourful, museum-worthy work of art!”

The limited-edition collection features Touchland’s award-winning Power Mist Moisturizing Hand Sanitizers, which are created with a pulveriser spray system that ensures the fast-evaporating formula is evenly distributed across your hands without leaving sticky residue. The fan favourite sanitiser also contains nourishing ingredients such as aloe vera and essential oils to keep hands soft, smooth and moisturised.

 “We are beyond thrilled that Touchland’s first collab is with Mickey Mouse, a globally recognized icon, and we are so grateful to the team at Disney for helping to bring this masterpiece to life,” says Lisbona.

Touchland has been making waves throughout the beauty industry since 2018, quickly rising in popularity through their social media following and celebrity fan base, and the brand and its products regularly go viral on Instagram and TikTok. All Touchland products are vegan and cruelty free, as well as free of triclosan, parabens and other harmful ingredients.

The Disney Power Mist collection is available now at, and online and in-store at Neiman Marcus, priced at $45 USD.

Disney teams with health tech specialist Philips in trial to reduce anxiety in child patients

The Walt Disney Company EMEA has teamed up with the health technology specialist, Royal Philips to test new technologies developed to reduce the fear or anxiety felt by children undergoing MRI processes.

The research will investigate how Philips Ambient Experience can improve the experience of a patient during pediatric MRI procedures through the use of a series of animated stories featuring some of Disney’s most beloved characters.

Philips Ambient Experience is a solution that brings architecture, design, and enabling technologies such as lighting, video projections, and sound, into the MRI procedure. Through the partnership, Philips Ambient Experience will render six pieces of original, stylised Disney animation intended to reduce fear and anxiety often felt by a child in the MRI process.

Philips’ clinical research will commence this summer in six hospitals across Europe, marking the first time Disney has collaborated as part of a clinical research project of this kind.

The Disney animation to be used will feature characters like Mickey Mouse, Ariel, Marvel’s Avengers, Star Wars’ Yoda, and others. The goal will be to help alleviate children’s anxiety, create bonds and improve the staff’s ability to carry out their tasks in MRI scanning rooms.

Medical exams like MRI scans can be challenging for many patients, especially children, who are anxious or claustrophobic. Philips Ambient Experience – with 2,000 installations worldwide – helps manage these challenges by creating an engaging, multi-sensory imaging environment that is welcoming and relaxing.

Patients can personalize the room’s lighting, video, and sound by selecting a theme of their choice. This gives them a feeling of empowerment and control over the procedure and provides a positive focus on the ambient theme.

“A visit to the hospital can be quite intimidating for people, and especially children, where a more patient-friendly, patient-centric environment could help improve the patient experience and help drive first-time-right imaging for improved outcomes,” said Kees Wesdorp, chief business leader of precision diagnosis at Philips.

“With this pilot study, we will investigate the impact of Philips Ambient Experience including Disney’s specially developed themes to empower children with a positive experience to help them throughout the medical procedure. Philips has always taken a human-centric approach to healthcare. Together, we can make a real difference for thousands of young patients going through medical procedures each day.”

Jan Koeppen, president, The Walt Disney Company, EMEA, added: “I have seen first-hand that MRI scans can be intimidating for children, and I like how focused Philips is on the patient experience.

“At Disney, we look forward to complementing Philips’ MRI experience with our stories and characters. We are excited to see the results of the clinical research and to quantify the impact our characters can have in this environment.”

In a recent study carried out by the New Economics Foundation, it was identified that in addition to creating a positive experience, the well-known Disney characters help build trust for children in anxious circumstances. The research, also identifies that, through the power of Disney’s storytelling and characters, it can inspire and create positive feelings, experiences and memories helping children and young people to cope where and when they need it most.

Disney has a long history of bringing magic and storytelling to children’s hospitals and places of care across the world. In 2018, Disney announced a further commitment of $100 million to help reimagine the patient journey for children in hospitals around the world as part of their global Social Purpose program.

Mad Beauty confident of ‘flourishing beauty gifting market’ with extensive Mickey and Friends collection

Mad Beauty has expressed its confidence in the gift market with a follow up collection of its original Disney Mickey and Minnie line featuring a new slate of on-trend products, tapping directly into the need for friendship and kindness in the midst of the coronavirus crisis.

Developed by Mad Beauty’s creative director, Julia Cash, the new range of Mickey and Friends designs takes inspiration form the nostalgia of the original cartoons, with the addition of vibrant colours and bold outlines across a new 35-piece collection.

The expansive range has been developed in a show of confidence that the gifting market “will flourish” over the coming year.

The new line spans clay masks, bath jellies, bubble bath, lip balm tins, and bath fizzers, make up bags, and sheet masks.

Julia Cash, creative director and owner of Mad Beauty, said: “We are so proud and excited as a creative team to launch this beautiful Disney Mickey & Friends inspired bath & body collection. We have introduced new SS21 gifts such as tubs of Clay Mask and Bath Jellies. 

“Some might think we are brave (Mad even!) creating so many new collections with the last 12 months, but we are confident that the gift industry will flourish and as a brand we stay fresh and on trend whilst maintaining the Mad Beauty fully compliant quality to give retailers and shoppers something different, which they expect from us and means they come back time and time again.” 

Mad Beauty has seen huge growth in the last 12 months through international expansion and is now following its strategy of further growth through 2021 and beyond.

“Launching such a huge collection for Spring confirms our confidence in the new collections and the beauty gifting industry overall,” the firm said in a press statement.

Disney and Keith Haring partner to celebrate Mickey Mouse with new product roll-out

Disney has embarked on a collaborative project with the globally revered artist Keith Haring to launch a new range of apparel and accessories featuring the artist’s own take on Disney’s iconic Mickey Mouse. The range will be hitting the global retail scene throughout 2021.

In 1980, Haring created original works of art featuring Mickey Mouse in a new style unique to New York City street culture, taking inspiration from both Pop Art and urban graffiti. His love for Mickey Mouse was rooted in his childhood experiences.

Deeply influenced by Walt Disney and the incredible skill and mastery of American cartoonists of the 50’s and 60’s, Haring even aspired to be a cartoonist himself.

“I always wanted to work for Walt Disney when I was growing up, when I was a kid and in some ways I think he is one of the three most important artists of the 20th century along with Warhol and Picasso,” said Haring.

This collaboration is a continuation of Disney’s celebration of Keith Haring’s inspired artistic interpretations of Mickey Mouse which was commemorated in 2018 as part of the Mickey: The True Original Exhibition celebrating the 90th anniversary of Mickey Mouse.

Haring’s artwork featuring Mickey Mouse will be featured on an assortment of products across multiple brands, with Coach unveiling a new collection highlighting two artworks that will be exclusively launched with their collection.

“Keith Haring’s respect and admiration for Walt Disney, especially the beloved Mickey Mouse, served as an inspiration for some of his iconic pieces,” added the Haring Studio. “By collaborating with Disney, we are able to bring his artwork to life through a new medium and continue to celebrate his enduring influence on the art community and future generations to come.”

LEGO and Disney go retro with classic Mickey Mouse and Minnie sets

The classic look Mickey Mouse and Minnie are to be immortalised in brick form, thanks to a new partnership between Disney and LEGO that will see the Danish toy company launch new building sets depicting the animated icons in their original look.

With this new construction set, fans can re-live memories and immerse themselves in the worlds of both LEGO and Disney.

The large-scale LEGO|Disney Mickey Mouse and Minnie Mouse Buildable Characters come with nostalgic and stylish details that not only includes their recognisable original outfits, but a series of buildable accessories to pose with, including a retro camera, a guitar, and a photo album complete with pictures of the iconic duo’s adventures from years gone by.

Each figure in the new set also stands on a base that resembles an old-time film reel, complete with the original character signatures. Mickey Mouse stands tall at 14 inches high and Minnie Mouse at 13 inches, while the set boasts an impressive total of 1,739 bricks to build with.

LEGO designer, Ollie Gregory, who worked on the project, said: “We always look to design things that people would like to put on their shelf, including my own, which is why we went for the ‘classic’ Mickey Mouse design with the iconic silhouette and colour palette – as a surprise for builders, the characters insides are built from colourful elements inspired by classic outfits worn by the the pair in the past.

“The Mickey Mouse and Minnie Mouse Buildable Characters are extremely detailed and intricate, and there were lots of challenges to overcome. For example, to create the tips of their noses we even had to bring back the LEGO Classic Space Helmet in black, which hasn’t been seen since 1987. LEGO fans will also notice that we have debuted a new colour in this set, 363 – TR. Brown with Opalesence, the first time it is included in any set – so there’s lots to explore with this build.”