NEWS

The Pokémon Company launches half term pop-up at Harrods

Published on: 18th February 2020

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term.

The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is a UK-inspired new region from the recent Pokémon Sword and Pokémon Shield video games.

The two new releases have become the fastest-selling Nintendo Switch titles, with more than six million units sold worldwide during last November’s launch weekend, with global sales now totalling over 16 million units.

Running through to Friday, March 13th this year, Pokémon has taken over the pop-up space in the store’s fourth-floor toy department.

The pop-up features a range of Pokémon products, including toys, the Trading Card Game, stationery, and accessories. Activities planned for the month include giveaways and character appearances from Pikachu and friends, a screen showcasing the TCG and toys, and additional surprises planned to mark Pokémon Day on February 27th.

Mathieu Galante, licensing director EMEA at The Pokémon Company International, said: “We are delighted to be returning to this iconic store for another Pokémon pop-up.

“We were thrilled with the response to our previous pop-up at Harrods in May and are looking forward to providing another great experience for Pokémon fans old and new over the coming month.”

The pop-up follows a successful month at Harrods last May when Pokémon took over the pop-up space in the renowned store’s newly launched fourth-floor toy department with a range of products and activity to promote the launch of the live action movie Pokémon Detective Pikachu.

RECENT ARTICLES

Poppy Playtime universe expands with Roblox game

Details of latest Magic: The Gathering releases revealed at MagicCon Chicago

Anderson Entertainment launches new Thunderbird 2 model

Moonbug and IMC announce strategic partnership

Courtney Holt appointed Moonbug’s global head of Music and Strategic Audio Initiatives

DeAPlaneta and PBS sign deal to distribute Milo in the US

Las Vegas Licensing Expo offers first look at closing programme

Moonbug to launch new Morphle and the Magic Pets series

Heathside Trading signs licence agreement with Molang

Legends of Learning and Rovio release Angry Birds educational games