Licensing Expo

Oh, what a show! Record number of retailers attend Licensing Expo

Licensing Expo, the May event organised in partnership with industry trade association Licensing International, drew thousands of attendees from the world’s most reputable retailers and licensees. The number of retailers in attendance rose 42% from the 2019 event, marking record growth for Licensing Expo. Notable attending companies included Target, Hot Topic, …

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Winners of Licensing Expo’s License This! competition announced

Licensing Expo, the world’s largest trade show connecting the $292 billion global licensing industry, hosted the live finale of the License This! competition yesterday where select illustrators, designers, and animators had the opportunity to pitch their concepts in front of a panel of expert judges. Catoms: Atoms with Attitude, designed …

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Jazwares makes Licensing Expo debut with Squishmallows

Leading toy and licensing powerhouse Jazwares is at Licensing Expo Las Vegas until 26 May, showcasing its wildly successful Squishmallows plush brand.  The monumental growth of Squishmallows, the #2 Toy Property and #1 Plush according to The NPD Group’s April 2022 report, has fuelled a raft of cross-category collaborations across beauty, games, apparel, …

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Licensing International unveils Excellence Awards winners

The winners of the 2022 Licensing International Excellence Awards have been unveiled in a ceremony that brought together industry executives from around the world to celebrate the best of the global licensing industry. The 25 award winners were selected from 165 finalists from around the world. More than 800 entries …

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TheSoul Publishing names Retail Monster as U.S. licensing agent for 5-Minute Crafts

Award-winning global digital studio TheSoul Publishing has announced a partnership with brand extension specialist Retail Monster, to develop licensing and retail programmes around its flagship franchise, 5-Minute Crafts. Known around the globe for its positive, fun and quirky crafts, 5-Minute Crafts is the world’s top DIY brand and the only channel …

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Banijay unveils slate for Licensing Expo

Banijay Brands, in collaboration with Endemol Shine North America, will be attending Licensing Expo on 24-26 May in Las Vegas, showcasing its diverse portfolio of IP, including the worldwide smash-hit cookery show MasterChef; the multi-award-winning cult drama Peaky Blinders; the Netflix hit anthology series Black Mirror; internationally-loved digital animation Simon’s …

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ITV Studios brings Love Island, The Voice, Hell’s Kitchen and more to Vegas

ITV Studios’ Brand & Licensing team is excited to return to Licensing Expo 2022 to catch up face to face with existing and new partners and present its brand portfolio. With its line-up of premium global brands including Hell’s Kitchen, The Voice, Love Island,  The Chase, Schitt’s Creek, Snowpiercer and …

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Beanstalk returns to Licensing Expo with new partnerships, clients and initiatives

Celebrating its 30th year in business, global brand licensing agency Beanstalk continues to grow its clients’ licensing programmes, and has announced a series of recent new partnerships and clients in addition to new corporate initiatives in sustainability, diversity and charitable programmes. Diageo’s Irish Stout brand, Guinness, has grown its presence …

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BBC Studios showcases global brands for all ages in Las Vegas

With Licensing Expo 2022 opening in Las Vegas today (24 May), BBC Studios is set to share an impressive roster of brands with delegates.  BBC Studios’ raft of titles includes global preschool hit Bluey, adventures in time and space with Doctor Who, multi award-winning animation Hey Duggee, much-loved entertainment show …

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LICENSING EXPO: Q&A with Morgan Weyl, MD of Licensing and Global Development, TOMY International

Offering a range of innovative, high-quality toys and nursery products that kids love and parents ask for by name, TOMY International is on a mission “to make the world smile”. We caught up with the company’s Managing Director of Licensing and Global Development, Morgan Weyl, ahead of Licensing Expo to find …

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