Highlight

Orkla Cederroth partners with emoji – The Iconic Brand

Oral Cederroth & emoji – The Iconic Brand are joining forces to bring a smile to little ones’ faces. Designed to bring a pop of colour and happiness to the family first-aid kit, Orkla Cederroth has debuted “Doctor San” X emoji – The Iconic Brand infant and children’s plasters. The range will launch exclusively at …

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Fred Rogers Productions and 9 Story Brand sign 16 deals for Daniel Tiger’s Neighborhood

Fred Rogers Productions, the award-winning children’s educational media organisation behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the ”Neighborhood” for the beloved hit animated series with 16 new and existing licensing partners. The upcoming product offerings will …

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Nelvana and Cloudco Entertainment announce host of new partnerships for Care Bears

The lovable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th anniversary this year. To celebrate, Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the iconic Care Bears …

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Jetpack restructures sales, acquisitions and marketing outfit for global expansion

Global kids and family content distributor Jetpack Distribution has today announced a new team structure to grow its operations across the globe and consolidate the company’s efforts in the sales and acquisitions of stand-out, high quality content. Sophie ‘Kido’ Prigent has been promoted to Global Head of Sales, leading sales …

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Introducing Infinite Drive, the world’s first driving metaverse

The Tiny Digital Factory, a leading developer and publisher of world-class racing and motorsport games, has announced Infinite Drive – the world’s first real driving metaverse. Ushering in a new era of racing games fuel-injected by web3 technology, Infinite Drive rolls out worldwide on mobile devices in Q4 2022. Testing players’ …

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Ice cream brand Weis teams with Bounce Foods for healthy new snack option

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods. Weis’ exciting and …

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Crayola partners with WildBrain CPLG to drive growth across EMEA

Crayola is continuing to drive international growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships with the likes of Vans and Fat Face have driven significant interest from IP owners and brands who see exciting …

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Emma Thompson and Axel Scheffler team up for heartwarming V&A Christmas tale

This autumn, Puffin, in collaboration with the V&A, is to publish the heartwarming Christmas tale Jim’s Spectacular Christmas, written by Dame Emma Thompson and illustrated by Axel Scheffler. Oscar-winning actor Dame Emma Thompson has teamed up with bestselling illustrator Axel Scheffler to write the story about Jim, the real-life dog who …

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Hasbro presents: The Light Fund Channel Relay – the film

The two teams taking on The Light Fund English Channel Relay fundraiser are now to star in a short film – which will be unveiled during the 2022 Licensing Awards, The Great Room at The Grosvenor House Hotel, London, on Tuesday 13 September 2022. The film will be sponsored by …

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