Orkla Cederroth partners with emoji – The Iconic Brand

Oral Cederroth & emoji – The Iconic Brand are joining forces to bring a smile to little ones’ faces.

Designed to bring a pop of colour and happiness to the family first-aid kit, Orkla Cederroth has debuted “Doctor San” X emoji – The Iconic Brand infant and children’s plasters. The range will launch exclusively at Spain’s no.1 supermarket chain, Mercadona, which has more the 1,600 stores.

Each emoji branded pack contains 20 water-resistant and hypoallergenic plasters of various designs. The deal was brokered by Wildbrain CPLG.

“It’s fantastic to partner with Orkla, a company with more than 350 years’ heritage in the personal care sector. We can be sure that emoji brand plasters will bring a smile to many children’s faces,” says Ingo Sonego, Licensing Manager of WildBrain CPLG Spain.

“We are delighted to team up with a company such as Orkla Cederroth that cares about children,” adds Marco Hüsges, CEO and Founder of emoji company GmbH. “Orkla Cederroth is truly committed in R&D and in this joint collaboration we created great products that are simply making kids happy.”

Gigi Coffee teams with emoji – The Iconic Brand

The emoji brand and Medialink, local agent of emoji – The Iconic Brand in Malaysia, have teamed with Gigi Coffee for a brand partnership.

As a lifestyle coffee brand, Gigi Coffee’s identity is about “inspiring people and spreading good vibes through a cup of great coffee”. By teaming up with the emoji brand and its iconic icons, Gigi Coffee hopes to deliver a brand message to customers: to express themselves through coffee, in the same way that they express themselves daily using different digital icons.

Gigi Coffee aims to drive more customer engagement through the marketing collaboration with the emoji brand and to connect to its audience in a fun way.

The collaboration can be found in all Gigi Coffee outlets in Malaysia starting on May 1, 2022.

“The Gigi Coffee x emoji brand collaboration is a truly emotional and expressive partnership to make all coffee lovers out there feel happy when enjoying the products and services from Gigi Coffee,” says Marco Hüsges, CEO of the emoji company. “It’s another great execution and proof how well the emoji brand works in the promotional segment.”

TOPCAU launches emoji-branded Easter eggs

TOPCAU has teamed with emoji – The Iconic Brand for a new collection of Easter treats. 

Products will be available across multiple sales channels in the Brazilian market, including specialised store chains, supermarkets, hypermarkets, convenience stores and small retailers, covering nationwide distribution.

There are two delicious milk chocolate options in the collection. The highlight is a 90g Easter egg, which includes a fun cup. An 80g egg, with comes with a tattoo, is also available.

“Having TOPCAU as a year-long emoji brand licensee in Brazil in this highly important product category is both exciting and important for the emoji company,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil. “Easter is such an important date in Brazil and due to the excellent nationwide distribution TOPCAU offers emoji, products reach consumers in more than 200 cities across the entire country.”


Merchantwise Licensing secures Oodies for emoji – The Iconic Brand

Merchantwise Licensing has secured a Valentine’s Day partnership with The Davie Group’s Oodies for emoji – The Iconic Brand.

As the Australian licensing agent for emoji – The Iconic Brand, Merchantwise Licensing has brought together the two much-loved brands for a special Valentine’s Day collection for adults.

Featuring the eggplant emoji brand icon for the men’s Oodie design and the peach emoji brand icon for the female Oodie, the cheeky and playful range launches this month in time for Valentine’s Day. Each product can be found via the official Oodie website www.theoodie.com and will be available for sale across the Australia/New Zealand, European and UK regions.

To complement the emoji – The Iconic Brand X Oodies offering, the deal also sees The Davie Group launching a cheeky range of emoji brand socks and underwear in the coming months.

“The Davie Group is very excited to be partnered with the global icon that is emoji – The Iconic Brand.  We have some fantastic product in development and look forward to sharing it with the world throughout 2022,” says The Davie Group Founder, David Fogarty.

“We are pleased to have partnered the much-loved emoji brand with The Davie Group’s Oodies for this playful Valentine’s range. emoji – The Iconic Brand continues to be a very popular brand here in Australia and New Zealand as well as around the world so we anticipate this collaboration will be a resounding success,” adds Kerryn McCormack, Merchantwise Licensing’s General Manager, Licensing.

Marco Huesges, CEO and Founder of the emoji company, comments: “We can’t wait to see the eggplant and peach emoji brand icons come to life on Oodies for Valentine’s Day. We are thrilled to be partnering with The Davie Group for this fun collection and look forward to the roll-out of some great emoji branded underwear and socks for the family.”

Yin’s Brazil partners with Emoji by BRITTO for school and travel collection

In partnership with the brand Emoji by BRITTO, Yin’s Brazil has presented its first licensed collection for 2022.
Designed for the school and travel markets, the products capture the personality of world-renowned Brazilian artist, painter and sculptor Romero Britto and the contagious joy of Emoji – The Iconic Brand.

Known for his use of vibrant colours and geometric lines, Romero Britto conveys optimism, happiness and love through his art, and his joyful style is captured in each piece of the new collection.

Combining practicality with great design and quality, the Emoji by BRITTO product line includes backpacks, thermal bags, cases, accessories and travel bags, all decorated with exclusive prints. Aimed at teens and twentysomethings, the collection will be available from January in all Brazil’s major stores.

Official partners of the Emoji Company include more than 1,000 world famous global license partners, amongst them Sony Pictures Animation, PUMA, L’Oréal, Ferrero, Unilever, Burger King, Zara, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A and more.

The Emoji brand was recognised as the third most influential brand in the world, behind Lego and Coca-Cola, by the Powerlist. See more at www.emoji.com


WildBrain CPLG scores wave of new Emoji partners across EMEA spanning fashion, accessories and back to school

WildBrain CPLG has scored a new wave of new deals across EMEA for the globally revered Emoji – The Iconic Brand, adding a selection of new fashion, accessories, and back to school partners to the ever-expanding portfolio.

WildBrain CPLG’s Middle East and North Africa (MENA) team has inked a deal with Yellow Flower (Premium Brands) for an Emoji apparel line spanning babywear and kids’ t-shirts, now available at Carrefour stores across the Middle East. Additionally, Andy Enterprises has developed a new line of Emoji face masks, which has launched at 45 Brands for Less stores in the region.

The new partnership joins the previously detailed deal with the Kuwaiti sports and high street fashion retailer, Al Nasser, who has now introduced its first Emoji brand apparel range for kids and women. Meanwhile, the local high-end fashion retailer RIVA has just launched its second Emoji brand collection for teens and women.

Over in Central and Eastern Europe, WildBrain CPLG is building upon its long-term relationship with the Polish market leader for school supplies, St-Majewski, with the launch of a new range of Emoji stationery and gifts, including crayons, colouring pencils, notebooks, backpacks, diaries and money boxes. The line is now available online and at stores across Poland and Europe, with the support of an extensive marketing and PR campaign.

In a further local deal, WildBrain CPLG has signed Utenos who will launch an apparel collection for kids, tweens and young teens this summer.

Marco Huesges, CEO and founder of the Emoji company, added: “An integral part of our Emoji brand strategy is ensuring there’s always a fresh and enticing range of on-trend products available to consumers of all ages. WildBrain CPLG continues to secure best-in-class partnerships and these new deals are no exception – we’re sure these new ranges will be a huge hit with our fans across EMEA.”

Roberto Pallottini, licensing manager MENA at WildBrain CPLG, said: “The instantly recognisable Emoji brand continues to go from strength to strength particularly across the MENA region, where it’s become a key property for retailers, especially those within the fashion space. With its distinctive, vast and universal language, Emoji offers endless possibilities for licensees and retailers to get creative, as demonstrated by this latest wave of products that offer consumers some really fun and unique ways to express themselves.”

WildBrain CPLG represents the Emoji brand across the UK and Eire, Germany, Austria, Switzerland, across Benelux, Turkey, CEE, Spain and Portugal. It also reps the brand in Russia, France, MENA, Nordics, Italy, Greece, Poland, and Ukraine.

Additionally, WildBrain CPLG is handling worldwide licensing and merchandising rights for emojitown®, a new digital-first series and consumer products extension of the Emoji brand, for which the agency is developing a cross-category merchandise offering targeted at teens and young adults.