NEWS

Orkla Cederroth partners with emoji – The Iconic Brand

Published on: 6th June 2022

Oral Cederroth & emoji – The Iconic Brand are joining forces to bring a smile to little ones’ faces.

Designed to bring a pop of colour and happiness to the family first-aid kit, Orkla Cederroth has debuted “Doctor San” X emoji – The Iconic Brand infant and children’s plasters. The range will launch exclusively at Spain’s no.1 supermarket chain, Mercadona, which has more the 1,600 stores.

Each emoji branded pack contains 20 water-resistant and hypoallergenic plasters of various designs. The deal was brokered by Wildbrain CPLG.

“It’s fantastic to partner with Orkla, a company with more than 350 years’ heritage in the personal care sector. We can be sure that emoji brand plasters will bring a smile to many children’s faces,” says Ingo Sonego, Licensing Manager of WildBrain CPLG Spain.

“We are delighted to team up with a company such as Orkla Cederroth that cares about children,” adds Marco Hüsges, CEO and Founder of emoji company GmbH. “Orkla Cederroth is truly committed in R&D and in this joint collaboration we created great products that are simply making kids happy.”

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