Fred Rogers Productions and 9 Story Brand sign 16 deals for Daniel Tiger’s Neighborhood

Fred Rogers Productions, the award-winning children’s educational media organisation behind multiple Emmy-winning PBS KIDS series, and 9 Story Brands, the worldwide licensing agent for Daniel Tiger’s Neighborhood, are again expanding the ”Neighborhood” for the beloved hit animated series with 16 new and existing licensing partners.

The upcoming product offerings will span multiple categories, from apparel to books, sporting goods to food and beverages, and more. In addition to signing new deals, Fred Rogers Productions and 9 Story have finalised contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press (sound books), Happy Threads (apparel), Komar (pajamas), Playmonster (Colorforms), and University Games (games).

Daniel Tiger’s Neighborhood continues to be a favourite with preschoolers and their families nearly a decade after making its on-screen debut, and our consumer products programme has been growing steadily to meet demand for more ways for fans to experience the brand off-screen,” says Matt Shiels, Vice President of Legal and Business Affairs for Fred Rogers Productions. “We’re very excited to work with these outstanding companies to provide terrific new products that will deepen kids’ connection to the brand.”

“As we celebrate Daniel Tiger’s 10th anniversary, it’s exciting to see the demand for our consumer products programme continue to grow,” says Kyra Halperin, co-VP of Consumer Products for 9 Story Brands. “We’re thrilled to be working with leading partners on such a diverse range of products to bring kids their favorite tiger in new and meaningful ways.”

New consumer products partners for Daniel Tiger’s Neighborhood include:

  • CreateOn – Magnatiles magnetic toys
  • Glo – Sensory toys
  • Good2Grow – Consumables, drinks
  • Isaac Morris – Apparel
  • PACT – Apparel
  • Pioneer Life Sciences – Vitamins
  • Spirit – Kohl’s Cares plush
  • Tonies – Audio toy
  • Waloo Products – Sporting goods
  • Weatherman – Umbrellas

Daniel Tiger’s Neighborhood is distributed in 180+ countries and has expanded beyond the screen to include more than 40 licensees, two live-action stage shows, and an amusement park ride plus award-winning web games, top-rated apps for parents and children, and outreach events with public television stations across the country.

In February 2022, Daniel Tiger’s Neighborhood was the #1 PBS KIDS show for kids ages 2-8 across broadcast and digital with over 47 million streams on the PBS KIDS Video app.


Fred Rogers Productions names Scholastic master publishing partner for Alma’s Way

Fred Rogers Productions, the award-winning children’s educational media organisation behind multiple Emmy-winning PBS KIDS series, has tapped Scholastic as worldwide master publishing partner for Alma’s Way, the critically-acclaimed animated PBS KIDS series created by Sonia Manzano (Sesame Street).

The multi-year agreement includes a range of readers and activity books in both English and Spanish, which will begin publishing in spring 2023.

“We are delighted to partner with Scholastic, the world’s largest publisher and distributor of children’s books, and welcome them to the Alma’s Way family,” says Matt Shiels, VP of Business and Legal Affairs, Fred Rogers Productions. “The upcoming Alma’s Way titles will provide engaging stories and creative activities that will allow children to fully immerse themselves in Alma’s world.”

“We can’t wait to bring the wonderful role model, Alma, to young readers everywhere with Fred Rogers Productions and the inspirational Sonia Manzano,” says Debra Dorfman, VP and Publisher, Scholastic Global Licensing, Brands & Media. “In every story, children will relate to the everyday issues Alma faces and learn from her thoughtful reasoning as she thinks her way through life’s ups and downs.”

Through the new partnership, Scholastic will have exclusive rights to multiple formats, including: 8x8s; leveled readers; board books; jacketed hardcover picture books; novelty, activity, and sticker books; phonics and bind-ups/box sets; e-books; and audiobooks. In addition, Scholastic holds non-exclusive rights to sticker and activity books outside the U.S.

Aimed at viewers ages 4-6, Alma’s Way follows 6-year-old Alma Rivera, a proud, confident Puerto Rican girl, who lives in the Bronx with her parents, Abuelo, and younger brother, Junior, as well as a diverse group of close-knit and loving friends, family and community members. Each episode models self-awareness, responsible decision-making, and empathy, while encouraging kids to generate and value their own ideas and questions. The series’ 40 half-hour episodes showcase different aspects of Latino culture through music, food, language, and more.

Alma’s Way is created by, Sonia Manzano, best known to generations of kids and families as “Maria” on Sesame Street, and produced by Fred Rogers Productions.

Simon & Schuster Children’s Publishing named master publishing partner for Fred Rogers’ new pre-school series Donkey Hodie

Fred Rogers Productions, the entertainment company behind Daniel Tiger’s Neighborhood, Odd Squad, and Peg + Cat, has tapped Simon & Schuster Children’s Publishing as its master publishing partner for Donkey Hodie, its multi-platform puppet series for pre-schoolers.

The new series will launch early next year on PBS Kids, it will be supplemented with a wide range of books from Simon & Schuster, all inspired by the new show and the work of Fred Rogers to begin rolling out at retail in the first quarter of 2022.

“We’re very excited to build on our successful relationship with Simon & Schuster Children’s Publishing for our newest brand, Donkey Hodie,” said Paul Siefken, president and CEO, Fred Rogers Productions. “Donkey Hodie shows children that they can accomplish great things with a can-do attitude, perseverance, and a little help from their friends.”

Valerie Garfield, VP, publisher, novelty and licensed publishing, Simon & Schuster Children’s Publishing, added: “We’re delighted to develop books for this stunning new series and build on its timely messages about creative problem-solving and goal-setting for pre-schoolers beyond the screen.

“We’re thrilled to expand our relationship with Fred Rogers Productions with another standout brand that will inspire kids and families to learn and play together.”

Simon & Schuster Children’s Publishing’s broad assortment of titles for Donkey Hodie will encompass storybooks; Ready-to-Read beginning readers; board books; novelty titles, including pop-up and lift-the-flap titles; early chapter books; and e-book formats. As master publishing partner for Daniel Tiger’s Neighborhood, the company has produced more than 10 million books in print across a range of formats for that license.

Donkey Hodie is an imaginative puppet series that follows the adventures of Donkey Hodie, a sweet, yellow donkey with a magenta mohawk, and her pals – Purple Panda, Duck Duck, and Bob Dog – who live in the land of Someplace Else. Donkey Hodie is the granddaughter of the original Donkey Hodie character (now known as Grampy Hodie) from Mister Rogers’ Neighborhood, who appeared in 59 episodes of the beloved classic children’s series.

The new Donkey Hodie series, produced by Fred Rogers Productions and Spiffy Pictures (Nature Cat), is designed to empower children ages three to five to dream big and overcome obstacles in their own lives, to work hard and persevere in the face of failure, to be resourceful and discover they can solve problems on their own—and to laugh themselves silly along the way.

The series is currently in production on 40 half-hour episodes and will feature new music along with re-imagined versions of Fred Rogers’ original songs to reinforce and underscore each story’s positive message.