Ice cream brand Weis teams with Bounce Foods for healthy new snack option

Unilever Australia’s brand extension agency, Asembl, has lined up the first ever licensed brand extension partnership for much-loved brand Weis – taking the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle with Bounce Foods.

Weis’ exciting and delicious partnership with one of Australia’s leading healthy snacking brands rings in a new approach to snacking, with four fruit and cream flavour-filled tasty nut butter balls launching from today in Woolworths stores across Australia.

With flavours including Mango Cream, Raspberry Coconut Cream, Fruito Cream and Passionfruit Cream, this first-time partnership between the two brands is sure to be the taste on everyone’s lips all year long.

Filled with the iconic Weis fruit and cream combination Australians love, the innovative and smooth Bounce snacking balls are Australian made from 100% natural ingredients, real fruit, and nut butters. Each ball contains 10g or less natural sugar (from real fruit), zero refined sugar, are gluten free and contain 123 calories or less.

“This is a momentous day for the Weis brand, getting out of the aisle for the first time with no better match than Bounce,” says Unilever Australia Marketing Manager, Annie Lucchitti. “This is an exciting opportunity for both brands to extend the iconic Weis flavours outside of the freezer and into the exciting muesli bar aisle with four fruity and very tasty snacking balls. Both brands are synonymous with flavourful healthy snacking, so we are certain both Weis and Bounce fans are going to love this innovative and unique snack offering.”

Stephen Hamilton, Bounce Australia’s CEO, says: “Unique to the category, and first to market, our collaboration with Weis merges two category champion brands into a new product for the Woolworths muesli bar category and the impulse food category. At Bounce, we are always pushing the boundaries when it comes to healthy snacking, offering our consumers a fresh and modern approach to ‘better for you’ nutritional snacking.”

The new Bounce x Weis range is now available in the muesli bar aisle at Woolworths for $6 for a 4-pack, or in bulk at

Asembl strikes up Unilever Australia and Cotton On partnership for Streets ice cream apparel

A selection of Unilever Australia’s best-loved ice cream brands, including Golden Gaytime, Bubble O’ Bill, Paddle Pop, and Splice, are entering the fashion aisles thanks to a new partnership with Australia’s largest global retailer, Cotton On.

Under the deal, Cotton On will launch a collection of summer fashion items for men and women. The partnership was forged by Asembl, the brand extension agency for Unilever Australia.

The Cotton On x Streets collection includes t-shirts and singlets for him and her, summer accessories including towels and flip flops, and sleepwear.

“We can’t wait to see the Streets brand come to fashion life in Cotton On stores across Australia. Nothing says summer more than Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice so what better way to enjoy your favourite ice-cream brands than with tees, singlets and accessories from Cotton On,” said Unilever Australia brand manager, Samantha Jarmul.

“We are thrilled with this deal Asembl has brokered for us and can’t wait for further new category product roll-outs throughout this year to continue to deliver what our fans have asked for.”

Asembl managing director, Justin Watson, added: “The Streets ice-cream brand is synonymous with an Australian summer, so we are thrilled to be partnering this much-loved Unilever Australia brand with local retailer favourite, Cotton On.

With Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice branded apparel and accessories for him and her, this range is guaranteed to be incredibly popular with Australians of all ages.”

Shop the range from January 4 2021 in Cotton On Australia stores or online at