Hasbro and Reebok combine forces to launch Mighty Morphin Power Rangers footwear collection

The global entertainment powerhouse, Hasbro has partnered with Reebok to introduce a new collection of trainers based on the original ’90s television series, Mighty Morphin Power Rangers. The new family footwear collection pairs some of Reebok’s iconic silhouettes with five of the original Power Rangers.

The characters featured in the line-up include the Red Ranger, Black Ranger, Blue Ranger, Pink Ranger, Yellow Ranger, and Megazord, Each of the Reebok models represent their Power Ranger, bringing in elements to connect the show to its corresponding Power Ranger and Zord.

Beyond unique details that relate to each character, each style incorporates a Power Coin, the Power Rangers bolt and materials inspired by the metallic Zords. And if that’s not enough, all six models will be packaged in shoeboxes designed to resemble different elements of the Megazord.

Combine the six boxes and, you’ve guessed it, avid collectors will be able to assemble a limited edition Megazord figure akin to the television show model.

So let’s take a look at those six models in a little more detail.

The range kicks off with the Zig Kinetica II Red Ranger, pairing the Red Ranger’s athleticism and personality with Reebok’s new Zig Kinetica II. The shoe features a jagged toe box to represent the Tyrannosaurus Zord’s teeth with silver Zord accents along the midsole.

Next up is the Nano X1 Black Ranger, inspired by the Black Ranger’s sleek look, agility and speed. The shoe features a heel tab design that references the Black Ranger’s signature ’90s fashion sense.

Cluc C Legacy Blue Ranger pays homage to the Blue Power Ranger’s work through the translucent sole, which shows an imortant aspect of the shoe that is so often shrouded by the outsole. The sneaker also includes a white collar and heel blocking to resemble the design of the Triceratops Zord’s crown.

Reebok’s Freestyle Hi Pink Ranger is the company’s first workout shoe made exclusively for women, designed to represent the Pink Ranger – known for promoting individual empowerment and investing in others by teaching aerobics at her community centre. The shoe incorporates pink stripes down the front of the upper that make reference to the Pterodactyl Zord, as well as a green broken heart on the inside strap that alludes to the Pink Ranger’s relationship with the Green Ranger.

Club C Yellow Ranger, a silhouette known for its’ adaptability from the skate park to the tennis court, matches the Yellow Power Ranger’s signature versatility. In addition to Zord markings, the Club C Yellow Ranger features a wing logo on the back of the tongue as a tribute to Yellow Ranger actress Thuy Trang.

Finally, the Question Mid Megazord features a range of markings to represent the Zord, from the black and yellow logo on the tongue that resembles Zord eyes to the V-printed eyelets that emulate Zord teeth. The shoe also includes a question mark on the right toe with an M for Megazord.

The Question Mid Megazord will be available exclusively at Reebok.com/power_rangers beginning June 29, 2021. All remaining models in the Reebok x Power Rangers collection will be available at both Reebok.com/power_rangers and various additional retailers on June 29.

Currently, Power Rangers is celebrating 28 continuous years on the air, making it one of the longest-running kids’ live-action series in television history, with nearly 900 episodes aired to date.

Created by Haim Saban and launched in 1993 with Mighty Morphin Power Rangers, the franchise celebrates its 28th season, “Power Rangers Dino Fury,” currently airing on Nickelodeon in the US.

Egmont Magazines launches new Power Rangers title based on new Beast Morphers series

Egmont Magazines is expanding its licensed primary boys’ portfolio with the launch of Power Rangers magazine, based on the new Beast Morphers series.

The new magazine launched on October 21st making its debut with exclusive Power Rangers comic strips, created by Egmont, as well as inside info on the rangers and their skills. Each issue will come with puzzles, posters, and competitions, as well as come accompanied by a Power Rangers gift developed in collaboration with Hasbro.

Egmont’s Kiran Vara, said: “We know that kids and parents alike love Power Rangers, and we’re thrilled to be able to bring the larger-than-life feel of the brand to print.

“The magazine’s content really is bursting with the Power Rangers’ trademark feel-good adventure and humour, and we know that our readers will love feeling like one of the team with the help of the Power Rangers branded gift on every issue.”

Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers.

Also being showcased under Hasbro this year will be the 2020 acquisition of Entertainment One and its popular pre-school numbers Peppa Pig, PJ Masks, and Ricky Zoom.

The licensor will look to highlight its continued efforts to innovate and expand the ways it brings brands to life through music, publishing, promotions, digital and location-based entertainment alongside an array of consumer products spanning key categories, including toys and games, fashion and lifestyle, homewares, health and beauty, FMCG and gifts, and increasingly, personalised products.

Milestone anniversaries, including the 35th anniversary of Transformers in 2021 and the 85th anniversary of Monopoly commencing Q4 2020, give cause for timely celebration and will be leveraged with exciting collaborations, consumer promotions and retail activations.

Meanwhile, it’s game on for Nerf  as the property is on target for rapid expansion across multiple categories. Hasbro continues to cement its position as an active lifestyle and sports brand with cross-generational appeal and huge consumer relevance as health and wellbeing trends prevail.

Next up, the world of Equestria is expanding to introduce a new generation of ponies to a new generation of fans. With more humor, heart, and music than ever before, Hasbro hopes that audiences will be swept away by the new cast of ponies and the incredible adventure that awaits them. Fall in love with My Little Pony all over again when the all-new, computer-animated theatrical feature hits theaters everywhere in September 2021.

It’s still ‘Go Go Power Rangers’ in 2021 as Season 28 of the enduring hit show debuts. Power Rangers: Dino Fury journeys back to the core roots of the brand with the action being led by the original five rangers. The popularity of the show, beloved by so many kids for so many years, is driven by Hasbro’s commitment to new content but also the vast back catalogue which is streamed on Netflix and therefore continually accessed by a huge worldwide audience.

A new global brand theme for Peppa Pig entitled Peppa’s Adventures is kicking off in 2021, as a celebration of all the places that Peppa, her family and friends have visited since the show began. With trips to the USA lined up in the future, combined with a library of existing content, Peppa’s Adventures is a way for fans to explore and discover the world around them.

New series premieres will be rolling out for Ricky Zoom throughout the year and excitement for the expansion of the brand’s consumer products programme – driven by the strength and reach of best-in-class broadcast partners across the region – will follow the phased roll-out of toys in all key markets in 2020, as secondary categories will be available from SS21.

Finally, a robust plan is in place for PJ Masks which will be boosted by Series 4, set to launch this Q4, the Disney+ roll out in multiple territories, and Series 5 global launch coming in 2021. In a first for the company, Hasbro will be launching its first toy range for the brand with a core range of exciting new products hitting retail for AW21.