Tag Archives: Pop Culture

LEGO and NASA partner on Space Shuttle Discovery set launch, with help from Astronaut Dr Kathy Sullivan

Posted on by

The LEGO Group has partnered with NASA to launch its new LEGO NASA Space Shuttle Discovery set, a new science-focused construction set aimed at the adult LEGO fan audience.

The new set was officially revealed this week by the former NASA Astronaut, Dr Kathy Sullivan, who was part of the original NASA STS-31 mission over 30 years ago. This was the mission that launched the Hubble Telescope, the telescope that has gone on to capture images of the universe and shape our understanding of space.

To celebrate the launch of the new LEGO NASA Space Shuttle Discovery, the LEGO Group spoke to Dr. Kathy Sullivan about her experience onboard the original NASA STS-31 mission and how the real-life space shuttle compares to the LEGO model’s detailed build of the spacecraft and famous Hubble Space Telescope.

Filmed at COSI (Center of Science and Industry), the interview is now available on lego.com/gobeyond, and sees Dr. Kathy Sullivan detail the incredible mission, which launched the Hubble Space Telescope into the cosmos – enabling NASA, and scientists around the world, to explore more of the universe than ever before.

The interview also delved into Dr. Sullivan’s thoughts on encouraging more young people into STEM careers and the future of space exploration.

The new LEGO NASA Space Shuttle Discovery is a complex 2,354 piece build that pays homage to this pioneering moment in space history and marks the 40th anniversary since the first Space Shuttle flight on 12th of April 1981.

Aimed at adult builders, the set features the Discovery orbiter with functional landing gear, payload bay doors, elevons and rudder; and the Hubble Space Telescope, which can either be folded and contained within the payload bay or expanded with solar array and displayed separately.

Both also come with a display plaque which features key data from the mission.

Dr. Kathy Sullivan said: “I was thrilled to see the space shuttle in LEGO form, and was very impressed by the amount of intricate detail they have managed to recreate from the module where we used to sleep and eat through to what we called the “milk stalls” on the telescope.

“Looking at the model, it was great to reminisce about my experiences in space launching the telescope for the first time. Hubble is definitely the highlight of my career. This LEGO model is a great way for LEGO builders and space fans alike to get excited about space travel and learn more about the famous mission in a fun and engaging way.”

Marking the passing of 30 years since the original mission, LEGO has delved into people’s passion for space to uncover what they think of exploration. 72 per cent of those asked believe space exploration is ‘essential’. 24 per cent of them believe that we will find new planets, and 13 per cent think we will find alien life in the next 30 years.

71 per cent of people believe there is life on other planets, while over half think there will be space tourism in the next 30 years.

Speaking with LEGO, Dr Kathy Sullivan suggested that “the biggest barriers to space tourism in the next 30 years is the safety and costs elements, if we can break through these the general public really could take a trip to space in the future.”

As part of the wider LEGO Go beyond campaign, that kicks off with this product launch, space and LEGO fans alike can head to lego.com/gobeyond to watch the interview and find out more about the original mission, discover more about the LEGO NASA Space Shuttle Discovery set and access some great online space learning tools from LEGO Education.

LEGO® NASA Space Shuttle Discovery is on sale 1st April from LEGO.com and LEGO Retail stores.

Japanese restaurant Shoryu Ramen partners with Hatsune Miku for DIY Ramen Kits and more

Posted on by

The Japanese restaurant, Shoryu Ramen has launched a new collaboration with the anime character brand, Hatsune Miku that sees the introduction of a themed DIY Ramen Kit for fans across the UK.

In a deal brokered by the European licensing agency for Hatsune Miku, Max Arguile’s Reemsborko, the partnership marks the first licensed DIY Ramen Kit collection from Shoryu Ramen to date.

Hatsune Miku is a wildly popular Japanese virtual singer and growing international character brand, owned by Crypton Future Media. The holographic pop star is the focus of a growing portfolio of licensing partnerships in the UK and European markets.

Under the new deal, each DIY kit will include a choice of Shoryu’s signature Ganso Tokotsu Ramen, a rich 12-hour broth topped with char siu BBQ pork belly, kikurage mushrooms, spring onion, red ginger, and nori seaweed, while the vegetarian White Natural Ramen features unique tonyu soy milk, miso, konbu and shiitake broth, atsuage fried tofu, kikurage mushrooms, menma bamboo shoots, spring onion, tender broccoli and nori seaweed.

Both come with Hatsune Miku skewer decorations and placemats.

Alongside the ramen kits, the Hatsune Miku matcha detox cocktail serves two and is a unique blend of tropical and sour flavours with matcha tea, pineapple juice, coconut syrup and fresh lime juice. For dessert, customers can tuck into an exclusive Hatsune Miku turquoise cookie with Belgian white chocolate.

Each kit comes with a free limited edition Hatsune Miku X Shoryu Ramen tote bag with a dancing Miku for customers to keep. A range of Hatsune Miku merchandise will also be available online from japancentre.com.

Each kit is priced at £44 and will include a DIY ramen kit and cocktail for two, two Hatsune cookies and a limited-edition tote bag.

Cartoon Salon launches online art gallery for prints from its award-winning film slate

Posted on by

The Academy Award nominated animation studio, Cartoon Saloon, has launched a new e-commerce art gallery, featuring limited edition framed prints from a slate of its award nominated and award winning films, including WolfWalkers, The Breadwinner, Song of the Sea, and The Secret of Kells.

Originating from Cartoon Saloon’s Studio in the medieval town of Kilkenny, Ireland, the series of artwork is now available, ranging in prices from €450. Each print is signed by the films’ directors and numbered and is printed on museum quality paper.

Brian Tyrrell, general manager, brand development with Cartoon Saloon, said: “The launch of our new art gallery offers us a tremendous opportunity to share the magic of these outstanding movies with fans around the world. We are extremely proud of our films, particularly with the most recent recognition WolfWalkers is receiving with Academy, Golden Globe and BAFTA Award nominations.

“We are thrilled to offer these carefully curated state-of-the-art limited edition numbered prints that are sure to become a valuable collector’s items in the years to come.”

2021 Academy Award, BAFTA and Golden Globe-nominated WolfWalkers, directed by Tomm Moore and Ross Stewart, premiered at the Toronto International Film Festival and was heralded by The Hollywood Reporter as “a visually dazzling, richly imaginative, emotionally resonant production,” while IndieWire headlines read, “Cartoon Saloon’s Irish Folklore Trilogy Ends with the Best Animated Film of the Year.”

The film opened theatrically in the U.S. on November 13, 2020 and is now available on Apple TV+.

WolfWalkers follows Robyn Goodfellowe, a young apprentice hunter who journeys to Ireland with her father in a time of superstition and magic to wipe out the last wolf pack. While exploring the forbidden lands outside the city walls, Robyn befriends a free-spirited girl, Mebh, a member of a mysterious tribe rumored to have the ability to transform into wolves by night. As they search for Mebh’s missing mother, Robyn uncovers a secret that draws her further into the enchanted world of the WolfWalkers and risks turning into the very thing her father is tasked to destroy.

Meanwhile, nominated for an Academy Award in 2010 for best animated feature and winning awards at festivals worldwide, The Secret of Kells is a bewitching animated fairytale for children and adults alike that is a spirited retelling of the provenance of Ireland’s most cherished artefact, the Book of Kells.

With the Viking hordes approaching, the monks of Kells are forced to turn their attention from transcribing manuscripts to building barricades. The future of the precious book is in jeopardy and it falls to Brendan, young nephew of the abbot Cellach, to save the day.

The Secret of Kells was Cartoon Saloon’s first feature film and was directed by Tomm Moore with Nora Twomey as Co-director.

Song of the Sea tells the story of Ben and his little sister Saoirse – the last Seal-child – who embark on a fantastic journey across a fading world of ancient legend and magic in an attempt to return to their home by the sea. The film takes inspiration from the mythological Selkies of Irish folklore, who live as seals in the sea but become humans on land.

Finally, based on the best-selling children’s novel by Deborah Ellis, the award-winning and multi-award-nominated The Breadwinner, directed by Nora Twomey from a screenplay by Anita Doron and Deborah Ellis, is a celebration of children.

The movie tells the story of 11 year old Parvana who gives up her identity to provide for her family and try to save her father’s life. Every day is a challenge as Parvana tries to bring home enough food and water to support her mother, sister and little brother. She meets a fellow girl in disguise called Shauzia and together, they form a bond that will give them the strength to endure the war that comes to their doorstep.

Direct to consumer and expanded toy offering helps Funko to strong Q4 2020 finish

Posted on by

A bolstered direct to consumer platform, the launch of new games and toys, and an expanded presence across its key retail partners have helped Funko to strong fourth quarters results for 2020.

The pop culture specialist has reported a six per cent sales growth to $226.5 million, reflecting what CEO Brian Mariotti has described as a “better than expected performance across brands, products, channels, and geographies.”

Net sales for the firm grew in the fourth quarter 2020 from the $213.6 million in the same period the year prior. The increase is reflective of the business’ strength in its domestic market in the US, which was partially off-set by the impact of Covid-19, particularly within Europe.

Funko grew its number of active properties to 724 from 667 in the fourth quarter of 2019. On a geographical basis, net sales in the United States increased 18 per cent to $171.5 million, while net sales in Europe decreased 24 per cent to $40.3 million.

Net sales in other international regions decreased seven per cent to $14.7 million, both primarily driven by continued impacts from COVID-19.

“We are pleased to finish the year with strong fourth quarter results, including six per cent sales growth, which reflects better than expected performance across our brands, products, channels and geographies,” said Mariotti.

“Against a challenging environment in 2020, our teams were resilient, quickly adapted to the dynamic environment and remained focused on executing our strategic growth priorities. During the year, we successfully strengthened our direct-to-consumer platform, launched new games and toys that extended our reach, expanded our presence among key retail partners in mass and digital, and drove robust fan engagement through global virtual events.

“We believe the Company is strongly positioned to deliver solid top line growth and improved profitability in 2021. We are remaining focused on our strategies to maximize Funko’s core pop culture platform, drive further category diversification, expand internationally and accelerate our direct-to-consumer business.

“For the full year, we expect to achieve revenue growth of 25 per cent to 30 per cent versus 2020, which also reflects growth from pre-pandemic levels in 2019.”

On a product category basis, net sales of figures were flat at $170.2 million reflecting strength within the domestic market which was offset by international performance.

Net sales of other products increased 30 per cent to $56.3 million versus the fourth quarter of 2019, primarily reflecting strong growth in the company’s Loungefly branded products, as well as strength within our games, plush and accessory categories.

Pop! branded products grew one per cent to $169.4 million, while Loungefly branded products grew 51 per cent to $31.6 million in the quarter reflecting strength in both its wholesale and direct-to-consumer channels.

Net sales of other branded products increased five per cent to $25.5 million, reflecting a strengthening board game, toy and figure offering from the firm.

primarily reflecting strength in Funko’s expanded board game, toy and figure offerings.

“We feel confident about the trajectory of the business and believe we are well-positioned from a strategic, operational and financial perspective,” said Jennifer Fall Jung, CFO.

“We expect to continue investing for growth in 2021 while also driving strong Adjusted EBITDA margins and improvement on the bottom line.”

Games Workshop builds out entertainment business with former Hasbro exec Finn Arnesen

Posted on by

Games Workshop Group is delving deeper into the entertainment business with the appointment of the former Turner Broadcasting and Hasbro Studios executive, Finn Arnesen as its first head of entertainment development.

In his new role, Arnesen will get to work mining the Warhammer library of novels and short stories in order to develop live-action and animated content for broadcast channels and platforms worldwide. Arenesen will be reporting into Games Workshop’s EVP of global licensing, Jon Gillard.

Moving over from Hasbro Studios where he was most recently SVP global distribution and development, Arnesen brings with him 25 years’ experience to a role that will see him inherit an initial content slate that includes an already announced live-action drama based on the Eisenhorn series of novels. The franchise is currently being developed with Frank Spotnitz, known for his work on The Man in the High Castle and The X Files.

Gillard said: “In its almost 40-year history, Warhammer has been a leader in the field of tabletop and video gaming, growing into one of the most fully realised examples of fantasy and sci-fi world-building ever devised. The characters we’ve explored and stories we’ve told during that time, through games, books, comics and more, are crying out to be brought to the screen.

“Getting Finn on board, with his wealth of expertise and knowledge across both programming and wider IP use, combined with his sheer energy and passion, will continue to cement Warhammer as one of the most unique and distinctive fantasy settings ever.”

Arnesen added: “This is a hugely exciting time to be joining Games Workshop, and I am relishing the opportunity to work with such an established yet, in terms of entertainment, relatively unexplored universe as Warhammer. There is a tremendous appetite at present for series set in unique, fantastical worlds, so, with Warhammer’s thousands of stories, numerous worlds and countless memorable characters, our options are virtually limitless.

“I was delighted to discover there are already early discussions in place with a variety of production companies around the world, from LA to Japan, and an array of highly sought after writing talent, to bring the vast Warhammer universe to all platforms.”

According to reports, the Warhammer Animation TEam is currently working with animation studios to help develop official animated content for the Warhammer Community, with three shows now nearing completion. It is expected that word on how this content will be delivered to fans will arrive later this year.

Andy Smillie, EVP digital and community at Games Workshop, said: “Over the decades, Warhammer has attracted the most dedicated and passionate fans of any gaming and publishing franchises. Every day they reach out, asking for more ways to enjoy Warhammer. This new project will offer Warhammer fans everywhere rich, unique content to meet their insatiable demand.

“Combined with the mainstream entertainment strategy, we will soon be successfully delivering more Warhammer, more often, in multiple ways for dedicated and casual fans alike.”

Global demand for anime ‘shows no signs of slowing’ as Crunchyroll details international licensing deals

Posted on by

The global anime brand has detailed a full slate of new licensing partnerships across its library of anime series including Jujutsu Kaisen, Bananya, and the Crunchyroll Original series, The God of High School, that sees it span multiple categories across multiple markets.

The roll out arrives in the midst of what Crunchyroll’s head of consumer products, John Leonhardt has described as a market with no signs of slowing down.

“Our latest roundup of deals demonstrates that there is an anime for every fan – from the adorable Bananya, to The Junji Ito Collection of spooky stories or the high-energy sports series Haikyu!! to the Shonen-Jump hit series Dr. STONE, just to name a few,” he said.

Crunchyroll’s European office has secured key deals with partnerships including Captain Tsubasa, My Hero Academia, One Punch Man, JoJo’s Bizarre Adventure, and Great Teacher Onizuka, among others.

“Crunchyroll has been the world’s best home for anime for more than a decade and represents titles that can drive success to your category,” said Waell Oueslati, director of acquisitions and licensing EMEA at Crunchyroll. “We deliver strong merchandising programs for key IP in the year ahead.”

Among Crunchyroll’s latest round of international and domestic licensing partnerships, the firm has tapped Buffalo Games to develop puzzles and Japanime Games to develop board game titles for Bananya, while Black Clover has been signed to Japanime Games for board game, Trademark Productions for apparel, Traly Group for pins, and Tsume Art for figurines.

Burn the Witch was recently granted to Kitsune Statue for figures and statues, while Cardcaptor Sakura was signed by Fukuya USA for plush. Dr. STONE, meanwhile, was signed by Youtooz, Inc. for Figurines and Haikyu!! was granted to Trademark Products for apparel.

Elsewhere, Jujutsu Kaisen was recently granted to Trends International for posters, and to Zumiez for skateboards and accessories. In Europe, the official French manga publisher will produce a school diary.

Mobile Suit Gundam was granted to Loot Crate for the Mobile Suit Gundam Loot boxes, Princess Connect Re:Dive was recently launched as the newest title from Crunchyroll Games and was granted to Ripple Junction for apparel, and That Time I Got Reincarnated as a Slime was offered to Trademark Products for apparel and Youtooz, Inc. for figurines.

The God of High School the action-packed Crunchyroll Original series animated by MAPPA was granted to GB eye for beverage, housewares and home decor, to Great Eastern Entertainment for apparel and accessories and to Youtooz, Inc. for figurines, while the Junji Ito Collection was recently granted to Pyramid International for stationery and home decor.

European specific deals have also been closed for Captain Tsubasa which is partnering with Rhinoshield for phone accessories, Barrado Toys for plushies for France and Spain, and with Funko for Pop! figures.

My Hero Academia will extend its current product range with Studio JG for stationery and accessories in Poland, Barrado Toys for plushies for France and Spain, Jacob Company for back to school accessories, Rhinoshield for phone accessories and Aymax for homeware for Benelux

One Punch Man was recently granted to Indiego Distribution for apparel in the UK, JoJo’s Bizarre Adventure is now in partnership with Bioworld for apparel, and Great Teacher Onizuka is now in partnership with Abysse for gift and collectibles.

Crunchyroll’s global consumer products team provide anime fans worldwide with the best in fashion, home goods, lifestyle and more, managing rights for more than 350 anime series for more than 100 licensees.

Crunchyroll serves more than 100 million registered users and four million subscribers in more than 200 countries and territories. Crunchyroll’s robust online community also includes more than 50 million followers across social media.

Fanattik builds on eighth year of growth and ‘significant 2020’ with enviable new office

Posted on by

The award-winning pop culture specialist, Fanattik is scaling things up somewhat.

Following what the company behind some of the most sought after collectables and gift lines on the pop culture scene has billed as a ‘year of rapid growth,’ Fanattik is positioning itself for further expansion across the sector, with the decision that it’s going to need a bigger boat office.

Thanks to a step change in demand for pop culture brands over the past year, Fanattik has taken on new premises with a headquarters move offering more warehouse space and room to welcome a growing team, as well as a social media studio and new showroom for buyers.

The move, says Fanattik’s managing director, Anthony Marks, is a much needed one, given that the business has now seen now fewer than eight consecutive years of growth.

“Despite an initial downturn as the world came to a halt in March 2020, the rise in online shopping and a thirst for nostalgia coupled with the launch of our new in-universe collectibles has resulted in significant year on year growth of over 200 per cent,” said Marks.

Anthony (left) and Louise Marks (below, right), the husband-and-wife duo behind the Cheshire-based business wanted the new space to encapsulate the Fanattik spirit that is now demonstrated with the inclusion of an arcade machine, signed movie posters, celebrity fans on the wall, and of course, a bar area – that the firm insists has been set up as a designated area for the rigorous testing of its licensed drinkware offering.

If that’s not enough to turn you green with envy, Marks has also hinted at plans for a gaming and movie screening zone.

But it’s not all play. Fanattik, already a licensee for many of the leading video game and film studios, will be detailing several new high-profile licensing deals in 2021 as well as a major expansion to its current Universal Studios license.

Fanattik creates gift, home décor, drink/barware and collectibles and is geared up to supply every level of the European gift trade. As well as retro titles with multi-generational appeal its portfolio also includes product from four upcoming Netflix series as well as what will be the biggest blockbuster of 2022, Jurassic World Dominion.

“With the cancellation or postponement of most of the trade shows we are inviting retail buyers who would have normally visited our stands to contact me to arrange video meetings. Not only do we have upcoming licensed ranges to discuss but our existing portfolio contains almost 100 iconic titles from the world of entertainment,” said Fanattik’s head of sales, Luiz Ferreira.

GB eye acquired by Abysse Corp as the European fan merchandise specialist positions for global growth

Posted on by

The European fan-focused merchandise specialist, Abysse Corp has acquired the UK posters and fan merchandise specialist, GB eye in a multi-million pound deal.

The move will combine Abysse Corp’s global presence with GB eye’s extensive local production, manufacturing expertise, and market knowledge, while strengthening the goal to create ‘the best fan-focused products.’

GB eye is recognised as one of ther UK’s market leaders in the production of posters and fan based merchandise since its establishment in 1986. The firm currently boasts over 100 licenses as well as significant agreements with key UK retailers.

Meanwhile, Abysse Corp has enjoyed substantial year on year growth since its inception in 2003. The acquisition will now offer Abysse Corp further distribution into the UK, Europe’s largest market for licensed products.

At the same time, GB eye’s range will now have access to a new level of worldwide distribution. The merger will also offer new warehousing and manufacturing capabilities in the UK and across mainland Europe, helping the team circumnavigate the restrictions imposed by Brexit.

The GB eye Board of Directors said in a press release issued this week that “after 35 years in the business, we are delighted to announce the sale of the company to Abysse Corp.

“We are leaving GB eye in good hands. This was incredibly important to us. Abysse Corp is the perfect fit and has a like-minded business strategy with the ability to identify forthcoming trends and create high quality products for any pop culture fans.

“Abysse Corp plans a smooth continuation of the business by adding the highly regarded GB eye brand to its existing global distribution network. The growth potential of the combined group is very exciting and we strongly believe that this is great news for all the GB eye staff as the business continues to go from strength to strength.

“We would also like to take this opportunity to thank licensors, customers, suppliers, and of course our many loyal staff members who have worked tirelessly over the years to make GB eye the successful business it is today. We wish you all the success in the future.”

Xavier Sartoris, Abysse Corp president, said: “The integration of GB eye is a fantastic opportunity to onboard a well-trained and very professional team. The two companies are really complementary and it is a great step to add GB eye’s production facility to ours in France.

“Local production and a strong domestic distribution is certainly the reason why both companies show such an amazing resilience in the covid time.”

Following the acquisition, the group will employ almost 300 staff and expects a consolidated turnover close to €60 million for 2021.

GB eye acquired by Abysse Corp as the European fan merchandise specialist positions for global growth

Posted on by

The European fan-focused merchandise specialist, Abysse Corp has acquired the UK posters and fan merchandise specialist, GB eye in a multi-million pound deal.

The move will combine Abysse Corp’s global presence with GB eye’s extensive local production, manufacturing expertise, and market knowledge, while strengthening the goal to create ‘the best fan-focused products.’

GB eye is recognised as one of ther UK’s market leaders in the production of posters and fan based merchandise since its establishment in 1986. The firm currently boasts over 100 licenses as well as significant agreements with key UK retailers.

Meanwhile, Abysse Corp has enjoyed substantial year on year growth since its inception in 2003. The acquisition will now offer Abysse Corp further distribution into the UK, Europe’s largest market for licensed products.

At the same time, GB eye’s range will now have access to a new level of worldwide distribution. The merger will also offer new warehousing and manufacturing capabilities in the UK and across mainland Europe, helping the team circumnavigate the restrictions imposed by Brexit.

The GB eye Board of Directors said in a press release issued this week that “after 35 years in the business, we are delighted to announce the sale of the company to Abysse Corp.

“We are leaving GB eye in good hands. This was incredibly important to us. Abysse Corp is the perfect fit and has a like-minded business strategy with the ability to identify forthcoming trends and create high quality products for any pop culture fans.

“Abysse Corp plans a smooth continuation of the business by adding the highly regarded GB eye brand to its existing global distribution network. The growth potential of the combined group is very exciting and we strongly believe that this is great news for all the GB eye staff as the business continues to go from strength to strength.

“We would also like to take this opportunity to thank licensors, customers, suppliers, and of course our many loyal staff members who have worked tirelessly over the years to make GB eye the successful business it is today. We wish you all the success in the future.”

Xavier Sartoris, Abysse Corp president, said: “The integration of GB eye is a fantastic opportunity to onboard a well-trained and very professional team. The two companies are really complementary and it is a great step to add GB eye’s production facility to ours in France.

“Local production and a strong domestic distribution is certainly the reason why both companies show such an amazing resilience in the covid time.”

Following the acquisition, the group will employ almost 300 staff and expects a consolidated turnover close to €60 million for 2021.

Asmodee’s fiction book division Aconyte partners with Ubisoft for Assassin’s Creed novel trilogy

Posted on by

Aconyte, the fiction imprint of the global games group, Asmodee, has partnered with the international video games company Ubisoft to publish a new Assassin’s Creed trilogy of novels, beginning this summer.

Set in 16th Century China, the new series will kick off with the title The Ming Storm and will follow the central character Shao Jun, a young assassin and already a fan-favourite from the franchise as the protagonist of the Assassin’s Creed: China video game.

Following the elimination of the Chinese Brotherhood by the rival Templars, Shao Jun must travel to Europe to train with the legendary Ezio Auditore, before she returns to exact revenge.

Written by bestselling Chinese author Yan Leisheng, the novel has recently been published in his homeland as well as France, with a Russian edition imminent. The Ming Storm will be published in the US and Canada on June 1st 2021 and on July 8th in the UK. The book will be available in paperback and ebook formats, with an audiobook version expected to follow shortly after.

“When we started out on this project for the Chinese fans of Assassin’s Creed, we wanted to create something that would feel meaningful and engaging to them. We worked hard finding the author who would understand both our franchise and how to tell a compelling story that would resonate with the audience,” said Aymar Azaizia, transmedia and business development director at Ubisoft.

“We are really proud to be able to bring this original trilogy to English readers worldwide through Aconyte. Although the content is not set in the continuity of the main storyline, you will find a great authentic Assassin’s Creed story. Enjoy the ride.”

At the end of 2020, Aconyte was announced as Ubisoft’s go-to fiction partner for novels for adult readers, to create new adventures from unexplored corners of the worlds of popular games like Watch Dogs, Tom Clancy’s The Division, Beyond Good & Evil and more.

More announcements are expected as Aconyte’s range of compelling tie-in fiction expands further.