Nickelodeon unveils its new family wearable device NickWatch at Mobile World Congress in Barcelona

ViacomCBS and Nickelodeon have unveiled the firm’s first connected smart watch, a family-centric wearable device that promotes physical activity, helps kids explore the world around them, and features a cast of popular Nickelodeon characters.

First revealed at the Mobile World Congress in Barcelona this week, NickWatch by Nickelodeon features new technology developed with VCNI’s specialised tech partner, offering kids independence as well as access to a ‘robust entertainment offering fueled by Nickelodeon characters’. The device will be available for purchase in 2022.

“ViacomCBS is known for its portfolio of iconic brands that have shaped current events and pop culture for decades. Now, as we look to the future, the NickWatch marks a milestone as the first connected smart watch to harness the power of our consumer brands,” said Raffaele Annecchino, president and chief executive officer of ViacomCBS Networks International.

“This strategic product launch will leverage our IP and content to further strengthen our position as a leading commercial partner with diverse consumer touchpoints creating a new immersive experience.”

The underlying technology platform will provide a ‘direct line of communication to family and friends, promote physical activity, and help kids explore the world with confidence’. Each device will come with the smart watch body, two watch bands (one playful Nickelodeon band and one more adult, premium band) and a fun, character-led charging base.

The NickWatch will promote physical and social play activities, encouraged along the way with stories to aid imaginative play. Wearers will be able to play alone or with friends who have a NickWatch to set off on the same quest together. Entertainment based on Nickelodeon IP will include photo filters, motion sound effects and musical instruments that play out according to hand movements.

Content will be updated regularly with new games, stickers, sound effects, and more.

 The platform will also allow two primary modes of communication through text and voice calls. A child’s parent can text the child from their phone, and kids can respond with pre-written messages, voice to text, or emojis and photos.

The child can also call their parents and contacts within their directory, and they can receive incoming calls from pre-selected contacts. Caregivers can create group threads and can also send sticker messages, timers, reminders, photos, voice messages, and create polls.

There’s even a map feature, allowing caregivers and family members to see the location of everyone in the family via GPS and WiFi, just by downloading the app on their device.

The NickWatch by Nickelodeon has been developed in partnership with Watchinu, an Israeli technology startup, which has built and will be operating the device via a licensee agreement with VCNI.

Moose Toys delivers knockout new franchise Akedo Ultimate Arcade Warriors with WildBrain CPLG and Nickelodeon

Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament hosted by Nickelodeon.

Derived from the Japanese word for arcade, Akedo has a retro gaming look and combines it with kids battling one-on-one with 39 unique warriors including ninjas, robots, gladiators and Vikings, alongside teddy bears, a dinosaur and clowns, using skill and strategy to claim victory over their equally well-equipped opponents.

Building excitement for the action-packed game play of Akedo, Moose is making its largest ever investment in content with WildBrain. Moose also is partnering with Nickelodeon to create a branded “as live” event ― The Akedo Super Ultimate Ultimate Tournament ― on Nickelodeon’s YouTube channel which garners over 50 million views each month.

To create full franchise opportunities for the new brand, Moose and WildBrain Spark are co-producing a new animated series bringing the world of Akedo to life. The action-packed series trailer can be viewed on the MooseTube Mania YouTube channel, a mini movie will premiere on July 2 and full episodes will roll out shortly thereafter.

Episodes also can be viewed on Amazon Prime Video Direct. In Canada, WildBrain also will debut the new Akedo series on its leading television network beginning this fall.

Alongside the robust content offering, Moose also has partnered with WildBrain CPLG, to manage a global licensing program for the Akedo brand across all categories to follow the toys’ launch. WildBrain will handle global distribution for the new series.

Action-packed gameplay is created by figures that are attached to individual coin bases that are reminiscent of arcade play. Using the included controller, figures deliver a unique split strike action that literally splits the other Akedo figure in half. Players’ skill and strategy increase as they move through the collection of 39 warriors, including Classic, Epic, Ultra Rare, Legendary, Exclusive Ultra Rare and the very Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking.

For the ultimate battle experience, players can match up in the ’90s retro style Ultimate Battle Arena, a play-set that emulates an old-school arcade game complete with its own theme song. The arena comes with two exclusive Ultra Rare warriors, Turbo Chux and Screen Shot, both with double battle accessories.

Included are two interchangeable backdrops, two deluxe controllers and detachable training punching bag. Adding excitement, and a bit of humor, to the battles, the arena plays more than 35 real battle sound effects.

“Our success in the boys’ aisle with the Treasure X and Heroes of Goo Jit Zu lines established Moose as a toy super innovator in the category. We are pulling out all of the stops with the Akedo launch,” said Ronnie Frankowski, chief marketing officer, Moose Toys.

“Combining our expertise in collectibles, WildBrain’s cutting edge approach to content and licensing and Nickelodeon’s ability to create on-trend interactive events for its highly engaged and loyal audience, Akedo is positioned to deliver a knock-out hit.

“It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are. It’s a bold move that is consistent with Moose WOW innovation. Akedo is the next global boys’ action franchise mega hit.”

Rachel Taylor, commercial director, WildBrain Spark, added: “Having successfully managed Moose’s YouTube strategy for a number of years at WildBrain Spark, we know just how incredibly engaged kids are with their content online. As more and more kids’ brands move to digital-first launch strategies, it’s a natural step to extend our Moose partnership across WildBrain’s integrated offering of production, distribution and licensing for the amazing new Akedo franchise.

“Moose has an excellent track record of delivering toys kids love, and we’re confident Akedo is going to be a big hit both on and off screen.”

Frankowski added: “Working with Nickelodeon we’ve created an action-packed interactive component to the product launch, The Akedo Super Ultimate Ultimate Tournament, that literally brings to life the Akedo experience in a way no other partner could.

“Moose has had a long-standing relationship with Nickelodeon, but this is the first time we’ve partnered with them for a branded “as live” event. Tapping into Nickelodeon’s group of top-level influencers to introduce kids to Akedo and this absolute next level game play will be entertaining as well as demonstrate how the game is played by enthusiasts that kids can relate to.”

April L. McKenzie, Vice President, Kids & Family Activation, Velocity, ViacomCBS, said: “Through this collaboration with Moose Toys, Nickelodeon continues to push the envelope by creating innovative content and experiences that appeal to fans of all ages.

“The Akedo Super Ultimate Ultimate Tournament not only spotlights the exciting launch of this new action-based toy, but also offers kids and families an opportunity to be at the center of the action.”

The Akedo Super Ultimate Ultimate Tournament will tap the power of Nickelodeon’s 35 million social reach, and enlist its talent and influencers to reach kids and parents. The event will match up 16 competitors made up of kids and top influencers in an exclusive bracket-style tournament, with each competitor battling for their warrior to win the title and become the Ultimate Akedo Champion.

Leading up to the event, influencers including Ninja Kidz, Onyx Kids, Kyle’s Toys & Games and Ohana Boys will be sharing content that showcases how they are training for battle.

On Aug. 15, the event goes live on Nickelodeon’s YouTube channel hosted by digital creator and YouTube star Nathan from Unspeakable calling the action through Aug. 21. Catch it after Aug. 21 on Moose’s YouTube channel, MooseTube Mania.

Akedo will launch on Walmart.com and Amazon in July and in stores at all major retailers in August.

Tommy Hilfiger goes ’90s and ’00s retro in ViacomCBS partnership

The Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new capsule collection under the banner A Blast from the Past, tapping into Tommy Jeans’ long history of pop culture collaborations featuring characters and logos from Nickelodeon and MTV.

In a deal brokered by WildBrain CPLG, the partnership will witness the launch of a range of t-shirts, sweats, and hoodies all in a unisex style. The collection will be available across Tommy Hilfiger retail locations, on tommy.com, and through wholesale partners globally.

A Blast from the Past will feature a range of micro-capsules that bring a playful streetwear vibe to the classic oversized and bold colourways that Tommy Jeans fans recognise of the brand, fused with pop culture icons from the late ’90s and early ’00s.

Beavis and Butthead, Garfield, MTV, Ren & Stimpy, and SpongeBob SquarePants will all play starring roles in the collection.

Each micro-capsule remixes the heritage Tommy Jeans flag in unique and surprising ways, such as weaving Beavis and Butt-Head within its red and white blocks or using it as a pattern to fill the MTV logo, adding a fresh twist on timeless favorites.

The deal was brokered by WildBrain CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies.

“There continues to be significant consumer demand, particularly among young adults, for high-end fashion collaborations that utilize retro brands and bring with them a sense of fun and nostalgia,” said Matt Tobia, senior sales manager at WildBrain CPLG.

“This partnership between Tommy Jeans and ViacomCBS Consumer Products is perfectly positioned to meet this demand, as it combines ViacomCBS’s impressive portfolio of iconic TV brands with Tommy Jeans relaxed ’90s aesthetic. We also couldn’t think of a better pairing for our first time teaming up with Tommy Jeans.”

PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year.

Featuring an original song from Maroon 5’s front man, Adam Levine and an all-star cast including Ian Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, and Jimmy Kimmel, the film will follow a big screen adventure as the PAW Patrol pups take on their biggest rival, Humdinger.

An official synopsis of the film reads: “The PAW Patrol is on a roll! When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favorite heroic pups kick into high gear to face the challenge head on.

“While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City!”

Brian Robbins, president, kids and family entertainment, ViacomCBS Domestic Media Networks, said: “Expanding PAW Patrol into the world of theatricals is a major milestone for this iconic property, and we can’t wait for kids and families everywhere to experience it together.

“We are incredibly excited to work with Spin Master Entertainment and our sister division Paramount Pictures on this latest title from the Nickelodeon Movies slate.”

SpongeBob gets into fintech as Viacom partners with Osper on prepaid debit cards for young people

SpongeBob, Nickelodeon Slime, and JoJo Siwa are just some of the ViacomCBS children’s brands making the move into the fintech space thanks to a new partnership with the parent-managed debit card company for young people, Osper.

Under the pairing, popular IP from the ViacomCBS stable will feature across a series of prepaid debit cards for under 18 year olds, including Teenage Mutant Ninja Turtles, Nickelodeon’s Slime, and SpongeBob Squarepants. Both Osper and ViacomCBS Consumer Products UK will also work together on a range of co-branded financial education assets for kids.

The move arrives as contactless payments now represent the dominant form of payment on the high street and the belief that young people risk being financially excluded from the shift if they are limited to using cash. Osper allows young people access to their own contactless prepaid debt card, which can be topped up, monitored, and managed by parents via an app.

Osper also automatically blocks payments for age restricted services and gives the option to turn off online spending, giving parents full control of their children’s spending.

“While young people are at the forefront of many of the world’s positive changes, they too face real challenges from the fast pace of change around them,” said Venetia Davie, vice president, ViacomCBS Consumer Products UK & Ireland.

“We believe passionately in supporting today’s children and this partnership is part of that commitment. We’re delighted to be working with Osper to use the reach and engagement of globally recognised properties such as SpongeBob SquarePants and Teenage Mutant Ninja Turtles to help give young people the education and tools necessary to deal with money in an increasingly contactless and digital world.”

Giovanni Santini, CEO of Osper, added: “By the age of eight, two things are happening – children are already learning lifelong financial behaviours, and they’re enthused, informed and entertained by world class content from Nickelodeon.

“At Osper we have always been focused on giving young people access to payments that are secure and safe – both online and contactless – combined with the knowledge and education needed to understand money and finance. This partnership will be transformative in increasing the accessibility of young people to develop positive financial habits that will shape their view of money for the rest of their lives.

“We’re proud to be working with not just a world-leading kids’ entertainment brand, but with a team who share the same values and ambition.”

Edoardo Volta, head of fintech UK and Ireland at Mastercard, said: “Young people today are digital natives and most take a ‘digital first’ approach to whatever they are doing, and this is no different for payments. So it is more important than ever that they have the right tools to stay in control of their money and make payments safely, securely and conveniently.”

The partnership will see Osper and ViacomCBS Consumer Products working together to deliver co-branded educational materials to help children understand money and develop positive financial habits.

Osper customers will also be able to apply for their own prepaid debit card featuring some of Nickelodeon’s most iconic kids’ brands such as SpongeBob SquarePants, Nickelodeon Slime and Jojo Siwa. Reaching over 13 million homes in the UK, Nickelodeon will promote these co-branded offers across its TV, online and social channels.

SpongeBob SquarePants, PAW Patrol to boost presence across Japan in major new Rakuten partnership for Nickelodeon

SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles will each be bolstering their presence across the Japanese market thanks to a new partnership between ViacomCBS Networks International and Rakuten Group.

The long-term agreement will kick off with the launch of Nick+ – Nickelodeon’s kids’ streaming service – on Rakuten’s video on demand platform, Rakuten TV across Japan, covering mobile, web, and Smart TV devices.

The pairing will also include the creation of a dedicated Nickelodeon zone on Japan’s e-commerce platform. Rakuten Ichiba.

“This long-term agreement with Rakuten, a key player in the media and e-commerce industry, connects the world of streaming to the world of consumer products for the first time. The integration of Nick+ and the Nickelodeon digital storefront into the Rakuten Ecosystem will enable us to create an interconnected Nickelodeon experience for consumers and leverage strategic cross-platform promotional opportunities,” said Raffaele Annecchino, president and CEO of ViacomCBS Networks International.

“This innovative deal is testament to ViacomCBS’ expertise in developing unique and versatile partnerships and it will allow us to explore additional collaboration opportunities outside of Asia.”

Koji Ando, Rakuten group managing executive officer and senior vice president of Rakuten’s communications and energy company, added: “We are very excited to partner with ViacomCBS Networks International to bring their iconic brands and top-tier content to new audiences through our streaming and e-commerce platforms.

“Through these new initiatives, families across the country will have even more reasons to engage with our services and enjoy the rich customer experience of the Rakuten Ecosystem. We look forward to building on this partnership to deliver even more entertaining content and initiatives in the future.”

Nick+, a subscription service, is planned for launch on Rakuten TV on April 28, 2021, bringing many of the most popular series from the Nickelodeon library to Japanese audiences. Kids and families will be able to watch on demand favorite shows like SpongeBob SquarePants, PAW Patrol, Blaze and the Monster Machines, Bubble Guppies, Dora the Explorer, Blue’s Clues & You!, Deer Squad, The Loud House, Game Shakers, The Thundermans and more.

In addition to hit kids and family entertainment via the Nick+ service, Rakuten will host the first Nickelodeon digital storefront in Asia on the Rakuten Ichiba internet shopping mall in Japan. Showcasing a collection of select Nickelodeon products from multiple merchants, Japanese audiences will be able to purchase products featuring some of the brand’s favourite characters from franchises such as SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles on the new dedicated e-commerce zone on Rakuten Ichiba.

Products will cover multiple categories, including fashion, stationery and collectibles.

Nick+ will be available on Rakuten TV’s official site and mobile app, STB/dongle, web and Smart TV devices as of April 28, while the digital Nickelodeon storefront on Rakuten Ichiba is planned for launch in May 2021.

SpongeBob spin-off The Patrick Star Show to land with 13 episodes this summer

Nickelodeon has lifted the lid on the long-awaited SpongeBob SquarePants spin-off to be centered on the series’ popular character, Patrick, confirming that The Patrick Star Show will be landed with 13 initial episodes this summer.

Patrick Star – SpongeBob’s ever loyal best friend – will be the focus of the series that will introduce viewers to an extended Star family that includes Patrick’s younger sister and executive producer Squidina, Patrick’s parents Cecil and Bunny, and GrandPat, Patrick’s grandfather and the brains of the family.

The show will also witness the return of fan-favourite, Squidward as it introduces a wider clan, including Squidward’s grandmother while established characters including SpongeBob, Squidward, Sandy, MR Krabs, and Plankton will all be making special guest appearances throughout the series.

“Nickelodeon is diving deeper into Bikini Bottom to give fans a look at our lovable young adult Patrick Star and his entire family with a sitcom only he could imagine up,” said Ramsey Naito, president, Nickelodeon Animation. “This second original spin-off allows us to expand our reach, tell new stories and connect with our audience around the world who continue to love these characters.”

The Patrick Star Show is the second expansion of the SpongeBob universe. The first is Kamp Koral: SpongeBob’s Under Years (a CG-animated prequel about the main character’s adventures at summer camp as a young kid), which premieres on Paramount+.

ViacomCBS names Jennifer Pang vice president and head of licensing for Greater China

ViacomCBS Consumer Products has appointed Jennifer Pang to lead its business in Greater China. Pang will be based in Hong Kong, reporting to Mark Kingston, senior vice president, International Licensing, while Claire O’Connor, vice president, consumer products and retail marketing, Asia Pacific, will exit the business.

In her role, Pang will lead VCP’s overall licensing business across markets in Greater China for all ViacomCBS franchises. She is responsible for managing the team, VCP’s master licensee agent as well as global partnership activity locally, while sourcing and executing local licensing and promotional deals.

She will also oversee retail sales and marketing, driving revenue through key account management.

Kingston said: “Asia is an important area of focus for us as we continue to engage with our audiences and extend our most loved IPs and brands beyond linear. With Jennifer’s insight and familiarity of the region as well as her expertise, we are looking forward to aggressively pursuing new partnerships and capitalising on opportunities in this key market.”

Pang has over 11 years of experience in licensing, brand management and strategy across Asia. She was most recently with Hasbro Consumer Products where she served as head of category licensing for North Asia, managing the licensing programme for eOne and Hasbro brands.

Prior to that, Pang was with Entertainment One where she was senior director, Licensing – Asia, Family & Brands.

Nickelodeon launches Avatar Studios to for new Avatar: The Last Airbender and The Legend of Korra content

Nickelodeon has detailed the launch of Avatar Studios, a newly formed division designed to create new animated series and movies based on the Avatar: The Last Airbender and The Legend of Korra.

New, original content will bow on platforms including Paramount+, ViacomCBS’s own subscription video-on-demand service, as well as on Nickelodeon’s own linear and digital platforms, and third party platforms and theatres.

The first project from Avatar Studios is slated as an animated theatrical film which is set to being production this year. The new studio will be lead by the original creators and executive producers Michael DiMartino and Bryan Konietzko, taking up the roles of co-chief creative officers.

The pair will report into Ramsey Naito, president, Nickelodeon Animation.

“Avatar: The Last Airbender and Korra have grown at least ten-fold in popularity since their original hit runs on Nickelodeon, and Ramsey Naito and I are incredibly excited to have Mike and Bryan’s genius talent on board to helm a studio devoted to expanding their characters and world into new content and formats for fans everywhere,” said Brian Robbins, president, ViacomCBS Kids & Family.

“Creator-driven stories and characters have long been the hallmarks of Nickelodeon, and Avatar Studios is a way to give Mike and Bryan the resources and runway to open up their imaginations even more and dive deeper into the action and mythology of Avatar as we simultaneously expand upon that world and the world of content available on Paramount+ and Nickelodeon.”

Koniettzko and DiMartino, added: “It’s hard to believe it’s been 19 years since we created Avatar: The Last Airbender. But even after all that time, there are still many stories and time periods in Aang’s world that we are eager to bring to life. We are fortunate to have an ever-growing community of passionate fans that enjoys exploring the Avatarverse as much as we do. And with this new Avatar Studios venture we have an unparalleled opportunity to develop our franchise and its storytelling on a vast scale, in myriad exciting ways and mediums.

“We are exceedingly grateful to Brian Robbins and Ramsey Naito for their enthusiasm and respect for the Avatar property and us as its stewards. From the start, they’ve supported our ambitious plans and created a positive, proactive environment for us.

“We’re excited to be back at Nickelodeon where Avatar began, doing what we do best in the biggest way possible. We can’t wait to build the great teams and productions to make all of this fantasy a reality.”

Nickelodeon’s Avatar: The Last Airbender aired for three seasons originally on Nickelodeon, where it began in February 2005 and concluded in July 2008. The series has received the Peabody Award, a Primetime Emmy, Annie Awards and Genesis Awards. The series follows the adventures of the main protagonist Aang and his friends, who must save the world by defeating Fire Lord Ozai and ending the destructive war with the Fire Nation.

Avatar: The Last Airbender emerged from its initial three seasons (61 episodes) as one of the most beloved animated properties in history. In addition to the series’ success, the property also has been translated into a successful comic book and graphic novel series, which continue to roll out new original stories.

The “Avatar: The Last Airbender” graphic novel spent 70 cumulative weeks on the New York Times Graphic Novel Bestseller list, hitting number one. The DVD and Blu-rays are also incredibly successful, with the “Avatar: The Last Airbender: The Complete Series” generating nearly $5MM in retail sales since its 2018 release.

Meanwhile, The Legend of Korra launched in April 2012 on Nickelodeon and ran for four seasons (52 episodes). Its first season premiered as basic cable’s number one kid’s show and drew 3.8 million viewers per episode, the highest for an animated series that year. Created and executive produced by DiMartino and Konietzko, the series is translated in more than 25 languages for Nickelodeon branded channels internationally.

The property has translated into a successful ongoing graphic novel series written by TV series co-creator DiMartino. The first graphic novel storyline, Legend of Korra: Turf Wars, has captured various Top 10 sales spots across children’s fiction, YA science fiction, and graphic novel categories since its debut in 2017.

The story of The Legend of Korra, set in the world of Avatar: The Last Airbender 70 years later, follows the journey of Avatar Korra, a 17-year-old girl striving to live up to the legacy of her predecessor Avatar Aang, while using her mastery of all four elements to confront political and spiritual unrest in a modernizing world.

Mattel and Nickelodeon partner for Monster High TV series and TV movie musical

Mattel and Nickelodeon have drawn up plans to produce a new animated series and live-action television movie musical based on the popular toy franchise, Monster High – a brand centered on the children of some of pop culture’s most notorious monsters.

The new series will follow the story of Clawdeen Wolf, Draculaura, and Frankie Stein as they navigate high school in the hallowed halls of Monster High. The series will be available globally across Nickelodeon platforms with a scheduled premiere date of 2022.

Similarly, the movie musical event, which marks the first time Monster High will be brought to life in live action, will be available on Nickelodeon platforms globally next year.

“Monster High’s strong message of inclusivity is more relevant than ever,” said Fred Soulie, general manager, Mattel Television. “Nickelodeon shares our passion for the brand and its purpose having worked on the franchise when it first launched more than a decade ago. They are the ideal partners to bring these beloved characters and their stories to life through episodic television and the live-action television movie.”

Ramsey Naito, president of Nickelodeon Animation, added: “These classic monsters have always captured kids’ imaginations and we are so excited and proud to welcome Monster High to our brand for a new generation of kids.

“We have terrific partners on board at Mattel to create original content in different formats, and, with the expertise of the Nick creative team helmed by Claudia Spinelli on the animation development side, and Zack Olin and Shauna Phelan on the live-action side, we can’t wait to showcase the comedy and adventure of these characters as they defy expectations and take on the world.”

Adam Bonnet, executive producer, Mattel Television, said: “We could not be more excited to work with Ramsey, Claudia, Zack, Shauna, our writers and the entire Nickelodeon animation and live-action teams to introduce Monster High to a new audience.

“This property has always resonated deeply with fans and our reimagination of the franchise will focus on addressing important themes of identity and empowerment for kids today.”

The Monster High series and movie musical event join other Mattel Television content in production, including series and specials based on Barbie, Masters of the Universe, Thomas & Friends, Polly Pocket and Fireman Sam, to name a few.

The forthcoming Monster High series and movie underscore a key element of Nickelodeon’s content strategy, to build and expand the worlds of enormously popular franchises such as Star Trek, SpongeBob SquarePantsHenry Danger, Big Nate and Real Pigeons Fight Crime among others, to give audiences more of what they love.

Production on the Monster High animated TV series is overseen for Nickelodeon by Claudia Spinelli, senior vice president, Animation Development. Shea Fontana (Polly Pocket, DC Super Hero Girls) is serving as the showrunner. Jenny Jaffe (Big Hero 6: The Series, Rugrats) and the writing team of Greg Erb and Jason Oremland (Princess and the Frog, Playmobil: The Movie) have been tapped to write the Monster High live-action television movie.

Monster High was first introduced in 2010 with a global fan base embracing its message of inclusivity. Beginning in 2022, Mattel will be refueling the franchise and introducing Monster High to a whole new generation of kids.