Spread Group signs up five iconic Paramount properties

Spread Group has signed a deal with Paramount Consumer Products to produce print-on-demand products for the European market for five iconic properties: Flashdance, Top Gun, Star Trek, Garfield and SpongeBob SquarePants.

Sustainability is at the heart of the partnership. The Spread Group’s print-on-demand offering means an item is only printed after it has been ordered. This limits waste because there’s no over-stocking and leftover sizes.

The first designs will include I Feel the Need for Speed Top Gun t-shirts, Flashdance logo and What a Feeling! hoodies, Garfield LASAGNA lunchboxes and Saturday Night Fever posters. The designs will be a mixture of classic images and newly created designs produced by Spread Group.

Customisation is also made easy with print-on-demand. Fans have the freedom to add a design to a product in a size, colour, and style of their choice.

Sven Burscher, Spread Group’s Head of Licensing, says: “This partnership means Spread Group can offer a huge variety of themes to a wide audience. The Paramount Global brands cover iconic movies and cartoons for a large demographic. There’s a coming-of-age moment for everyone!

“Our print-on-demand offering means the brands and their fans can customise their creations to suit them, whilst retaining brand integrity. It also limits waste, which is better for the planet.”

Fans will be able to add images and quotes to t-shirts, hoodies, caps, bags, aprons, mugs, water bottles, lunchboxes, pillowcases, posters and stickers, depending on the brand. Designs will also be localised – for example, Garfield quotes in German, French and English.

The licence covers Germany, Austria, Switzerland, France and the UK.



Viacom18 Consumer Products launches exclusive range of Garfield merchandise in India

With 18 million social followers, global awareness of 92 per cent and licensed across 111 countries, Garfield – the lasagne-loving orange cat – is one of the best known entertainment icons in the world. In an endeavour to bolster Garfield’s fandom beyond television screens, Viacom18 Consumer Products is set to introduce an exclusive range of Garfield merchandise to bring young Indian fans and their families closer to their favourite character.

Over the past year, Viacom18 Consumer Products has appointed 10 new licensee brands across 10+ categories for apparel, accessories, eyewear, furnishings and more, aimed at both adults and kids.

“At Viacom18 Consumer Products, we have endeavoured to constantly expand our reach and build a portfolio of iconic characters and become the one-stop destination across multiple touchpoints for the fans in India,” says Mahesh Shetty, Head of Network Sales, Viacom18. “Garfield is an iconic and relatable character in the animation ecosystem for both kids and adults. The character’s quirky and honest appeal is unlike any other. Starting from a comic strip, Garfield has grown to become a globally sensational character. With the addition of Garfield to our products portfolio, we aim to get one step closer in our endeavour to provide our viewers with an opportunity to connect with their most-loved characters beyond screens.”

Mark Kingston, Senior Vice President, International Licensing, ViacomCBS Consumer Products, says: “At ViacomCBS Consumer Products, we aim to provide vital support to our consumers who have been trying to navigate through the unprecedented situation of the pandemic. As families are adjusting to the new normal, our team has been at the forefront to translate ‘content watched to products purchased’. With the launch of Garfield merchandise in India, we aim to bring truly unique products to the market that fans will enjoy and appreciate.”



Dan Dee International grows classic character plush range with Peanuts and Garfield

Dan Dee International and its Animal Adventure subsidiary, leading names in plush, pet, baby, and home decor products, have enhanced their line-up of classic characters through partnerships with ViacomCBS and Peanuts Worldwide.

Under the new deals, Dan Dee has secured the North American license for an extensive range of plush, soft seating, and baby products based on the iconic Peanuts characters, Snoopy, Charlie Brown and the Peanuts gang. In its deal with ViacomCBS, it has also secured the global plush license for the iconic Garfield IP.

 “We are thrilled to announce this agreement and join forces with Peanuts Worldwide,” said Peter Gainsley, president, Animal Adventure. “The team at Peanuts offers world-class creative and sales support to their licensing partners, and paired with the design capabilities at Animal Adventure, we are excited to bring a dynamic line of Peanuts products to market.” 

The Peanuts deal cements the existing long-standing licensing agreement held by Dan Dee for Peanuts seasonal product lines.

“Together, Dan Dee and Peanuts Worldwide have built hugely successful seasonal programs so we are delighted to offer a new line of everyday products to our customers under our Animal Adventure banner,” added Mark Matheny, head of licensing, Dan Dee.

“Dan Dee has been a great collaborator for our seasonal programs over the years,” said Lindsay Martinez, senior vice president, North American Licensing and Partnerships, Peanuts Worldwide. “Peanuts is excited to expand upon this relationship working with Animal Adventure to develop a unique, everyday range that fans of all ages will love.”

 Meanwhile, both Garfield and Odie will be moseying into the plush aisles of retailers across the globe as Dan Dee International introduces a range spanning everyday, seasonal, and animatronic plush through its partnership with ViacomCBS Consumer Products. 

“Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years,” said Dan Dee’s Matheny.

Dion Vlachos, executive vice president, hardlines and retail, ViacomCBS, added: “Garfield is beloved by so many people around the world. Dan Dee’s dedication to quality and retail expertise is invaluable. They have tapped into the fans’ enthusiasm and created a new range of products that fans will love.”

Dan Dee’s Garfield products will be available from autumn 2021.

ViacomCBS lands global license deal with Benetton for Garfield sleepwear and accessories

ViacomCBS Consumer Products has landed all four paws on a global license agreement for the design, production, and distribution of the first Garfield collection for the Undercolors of Benetton brand.

The agreement includes the launch of the first collection of underwear and pyjamas for both children and adults developed by Benetton in a collection reflective of the firm’s multicoloured philosophy, while channeling the spirit of the incurably lazy, lasagna-loving Garfield.

The collection will be completed with a wide selection of Garfield accessories, including toiletry bags, socks, and slippers.

“We’re thrilled to launch this unique project and collaborate with such a global brand like the Benetton Group,” said Mark Kingston, senior vice president, International Licensing, ViacomCBS Consumer Products. “Garfield is true global icon with a strong transgenerational appeal and we’re confident that this quality collection will not disappoint Garfield fans and Benetton consumers.”

The Garfield collection is now available and will be distributed exclusively in the Benetton retail network, United & Undercolors, in all stores around the world.