Smash hit gaming franchise Fall Guys joins the Wow! Stuff Wow! Pods collectables line up

Mediatonic’s smash hit gaming franchise, Fall Guys: Ultimate Knockout has joined the Wow! Stuff portfolio as the award-winning toy maker welcomes the IP to its character brand collectables range, Wow! Pods.

Recognised as the breakout gaming hit of 2020, Fall Guys quickly established itself as one of the most joyful multiplayer titles available, in which players tumble over bizarre obstacles, shove through unruly competitors, and overcome the laws of physics to avoid elimination in their quest for the crown. 

Now, Fall Guys’ brightly coloured beans are stumbling into the spotlight as main characters of the new Wow! Pods Fall Guys collectables range. The products will feature the Wow! Stuff patent applied for Swipe to Light function which reveals mystery icons under the UV light.

Wow! Stuff’s co-founder and head of licensing, Kenny McAndrew, said: “Fall Guys is a phenomenal hit and the characters are loved by thousands of players around the world. Fall Guys fits perfectly within our ethos of ensuring Wow! Pods meets the fandom thirst from fans of character brands.” 

Fée Heyer, Devolver Digital’s head of global licensing, added: “We are careful in our selection of licensees and want the finest innovation that truly fulfills the wishes of our Fall Guys fans. We have seen how successfully Wow! Pods has re-invented and re-invigorated the collectables market with its unique set of cool features, and we’re so excited for Fall Guys fans to see their favourites realised in real life with this special range of collectables.”

Wow! Pods Fall Guys will be available across leading retailers in the UK, Europe and North America from September 1st. SRP $/£/€14.99.

Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more.

Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout success of the video game title, Fall Guys when it launched in August last year. Upon launch it attracted 11 million players on Steam platform and became ‘the most downloaded PLayStation Plus game of all time on a global basis.’

Fall Guys will also be released on Nintendo Switch, Xbox One, Xbox Series X, and Xbox Series S.

In the game, contestants play together online in a mad dash through multiple rounds each escalating in chaos, until one victor remains. Players compete as colourful jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble towards greatness.

The developer even encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown!”

Joe Smith, senior director of global marketing, licensed brands, Moose Toys, said: “We are fall off our chairs excited and delighted to partner with Devolver Digital and Mediatonic. We are honoured that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectables.

“The incredible styling and near endless selection of iconic outfits and characters will make for fun, innovative toys, collectables, and plush. Moose, Devolver, and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fans’ collection.”

Dave Bailey, co-founder of Mediatonic, added: “We’re delighted to see Fall Guys come to life in a physical form. The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles.

“We’re honored that Moose Toys is helping us to create a fantastic range of ​toys​ and we hope our fans will love​ these real-life jelly beans ​just as much as we do.​”

Fée Heyer, head of global licensing, Devolver Digital, said: “Moose is a pioneer in collectibles and its track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere. We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”

The partnership further cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with Fall Guys joining an impressive list of recent licensing partnerships including Space Jam: A New Legacy, Heroes of Goo Jit Zu DC and Fortnite.




Toho International reveals slew of licensing partners ahead of Godzilla Day this week

Toho International has revealed a slew of new Godzilla brand and licensing partnerships as it prepares to celebrate this year’s upcoming Godzilla Day the only way it knows how, with new products spanning gaming, apparel, collectables and more.

The licensing slate arrives just as the firm also begins to drop new weekly episodes of its popular Godzilla Tales, a series that has garnered more than 325,000 views to date.

“Fans of Godzilla roar louder than any community I know, and we still want to make sure they are able to commemorate their favorite character in exciting new ways,” said Lora Cohn, managing director, Toho International, Inc.

“With more people online than ever, now is the perfect opportunity to treat fans to the hilarious ‘Godzilla Tales’ series, while also filling the gap between our major theatrical release next year with ‘Godzilla vs. Kong.’ We are thrilled with the seamless collaboration of our licensees to deliver even more meaningful experiences and products to fans.”

Godzilla Tales dropped as a recent surprise for fans, bringing Godzilla classic monsters to screens in bite-sized formats. The series uses iconic footage from Godzilla films in the archive, all of which is reformatted into a series of episodes designed to ‘capture the fun and adventure Godzilla is known for’. With nearly 20 episodes ranging from spoofs to original themes, these lighthearted shorts are for fans from all walks of life.

New episodes of Godzilla Tales will be dropping weekly on the Nerdist YouTube Channel through to the end of the year.

On top of this, Toho is furthering the Godzilla Day celebrations with the following licensee collaborations:

Mediatonic recently teased its Godzilla crossover to the world, bringing the fan-favorite kaiju to its hit multiplayer game Fall Guys: Ultimate Knockout. Beginning November 3, through a limited time only, fans will have the opportunity to wear the all-new Godzilla skin in the game.

Meawnile, the famous American artist Shag (aka Josh Agle) is combining retro cool with reptile cool through a special limited edition, hand-pulled silkscreen serigraph print in two colorways. This sleekly designed artwork calls back to the classic Showa Era of titles in the Godzilla filmography, with Godzilla in the ‘60s look and style.

Mondo continues its lineup of Godzilla products with new collectibles. Capturing the world of Godzilla in its unique style, Mondo once again delivers one of its most popular collaborations with all new tiki mugs, apparel, and for the first time with the Godzilla brand, a line of vinyl figures and statues portraying Godzilla.

On November 3, 1954, Godzilla made its first appearance in Toho’s “Godzilla,” a classic monster movie widely regarded as a masterpiece. The date is officially Godzilla’s birthday, with a Godzilla Festival held in Japan each year to celebrate. In 2019, the festival gathered over 20,000 visitors, and this year’s event will be held virtually where even more fans are expected to tune-in.

Hit video game Fall Guys makes serious play for licensing as Devolver appoints Fée Heyer as Head of Licensing

It’s the moment we’ve all been waiting for – the hit battle royale video gaming title Fall Guys is making a serious play for the licensing space as IP owner Devolver Digital appoints Fée Heyer to lead the games publisher’s licensing efforts.

An industry expert and former Dunlop Sports Licensing Manager, Heyer will lead the firm’s efforts in bringing the multi-million selling hit multiplayer party video game title to licensing as the company’s Head of Licensing.

Heyer brings a deep understanding of the trends and strategies within the sector from more than 15 years of experience spanning consumer products and brand extensions across video games, lifestyle and sports brands, working on rights acquisition, brand development and business affairs.

“I am delighted to join Devolver and Mediatonic to assist them in finding the right partners for what is starting to look like a phenomenon rarely seen before,” Heyer said. “I have been bowled over by the collaborative approach Mediatonic & Devolver have chosen to apply to this partnership and I’m excited to be putting Fall Guys on the licensing map.”

Devolver Digital co-founder Graeme Struthers added: “I am over the moon that Fée has joined us to help lead the charge on Fall Guys, not least because it means we now have somebody that actually knows what they’re doing with regard to licensing.”