José Mourinho, AKA: the Special One is the global ambassador of Topps’ UEFA Euro 2024 Match Attax cards and stickers, and is once again starring in a key campaign video.
The Special One prepares to chair the Topps HQ Marketing Meeting in the new mockumentary-style campaign for the UEFA Euro 2024 Match Attax range.
Topps, the premier collectibles brand of Fanatics Collectibles and the official trading cards and stickers provider for UEFA Euro 2024, has today released the next instalment of its partnership with global Topps brand ambassador, José Mourinho.
Marking the launch of the Topps UEFA Euro 2024 Match Attax cards and sticker collections, the videos see the ‘Special One’ star in a mockumentary-style office marketing meeting in which his team present outlandish ideas to promote the Topps UEFA Euro 2024 collectibles. Alongside cameos from transfer-king Fabrizio Romano and F2 Freestyler Billy Wingrove, José dismisses the absurd ideas with his trademark deadpan-directness, stating: “We don’t need special effects… the UEFA Euro 2024 Topps collectibles are special enough.”
The Topps UEFA Euro 2024 Match Attax cards and sticker collections are available to buy now from Topps.com and all good retailers, and are packed with the biggest and best stars from each of the tournament’s competing nations.
Patrick Rausch, chief marketing officer EMEA of Fanatics Collectibles and Topps, commented: “UEFA Euro 2024 is fast approaching and it’s a real privilege to bring our collectibles to fans ahead of such a big tournament. It’s only right that we enlist the support of Jose to mark such a special moment in the football calendar, and we’re excited for football fans and collectors alike to celebrate UEFA Euro 2024 with us. Happy collecting.”
The new José advert is the latest activity in Topps’ UEFA Euro 2024 campaign, which has already featured viral videos with the Special One, a giant mosaic of Scotland captain Andy Robertson made from over 5,000 Topps UEFA Euro 2024 Match Attax trading cards, a hilarious #WeAllSticker skit with UK broadcasters Roman Kemp and Chris Stark, and content from multiple creators, ambassadors and footballing royalty. Fans should stay tuned for more to come in the run up to the tournament and beyond.
As an official licensed UEFA partner until 2028, Topps will provide exclusive trading cards, stickers, and collectibles connected to UEFA Euro 2024 as well as other marquee football events including the UEFA Champions League and UEFA Europa League. The UEFA Euro 2024 range will include stickers, cards and collectibles of each competing national team.
