Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

Published on: 15th April 2021

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more.

Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout success of the video game title, Fall Guys when it launched in August last year. Upon launch it attracted 11 million players on Steam platform and became ‘the most downloaded PLayStation Plus game of all time on a global basis.’

Fall Guys will also be released on Nintendo Switch, Xbox One, Xbox Series X, and Xbox Series S.

In the game, contestants play together online in a mad dash through multiple rounds each escalating in chaos, until one victor remains. Players compete as colourful jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble towards greatness.

The developer even encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown!”

Joe Smith, senior director of global marketing, licensed brands, Moose Toys, said: “We are fall off our chairs excited and delighted to partner with Devolver Digital and Mediatonic. We are honoured that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectables.

“The incredible styling and near endless selection of iconic outfits and characters will make for fun, innovative toys, collectables, and plush. Moose, Devolver, and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fans’ collection.”

Dave Bailey, co-founder of Mediatonic, added: “We’re delighted to see Fall Guys come to life in a physical form. The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles.

“We’re honored that Moose Toys is helping us to create a fantastic range of ​toys​ and we hope our fans will love​ these real-life jelly beans ​just as much as we do.​”

Fée Heyer, head of global licensing, Devolver Digital, said: “Moose is a pioneer in collectibles and its track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere. We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”

The partnership further cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with Fall Guys joining an impressive list of recent licensing partnerships including Space Jam: A New Legacy, Heroes of Goo Jit Zu DC and Fortnite.





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