Acamar Films partners with ZSL London for Bing family activities this autumn

Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio.

Under the new partnership, ZSL London Zoo will host a variety of themed activities, free to its visitors, from September 20th to October 31st. These will include storytime sessions throughout the day for children to join Bing and Flop in learning about animals.

There will also be a themed self-led Activity Trail around the zoo which features a series of clues and interactive activities at each station. At the end of the trail, families can celebrate their visit with a photo opportunity alongside Bing and his friends.

Kirsty Southgate, director of promotions and partnerships at Acamar Films, said: “It’s an exciting time for Bing and we are thrilled to welcome ZSL to the programme. We hope our Bing experience at London Zoo will encourage young children to build a lasting connection to animals and the natural world.”

ZSL London Zoo chief operating officer, Kathryn England, added: “We’re delighted to be welcoming Bing and Flop to ZSL London Zoo this autumn, supporting our mission to engage the next generation of young animal lovers with the importance of wildlife.

“Bing fans will be invited to go on a journey of discovery, exploring the value of nature, surrounded by more than 20,000 animals – while making lasting memories during a fun-filled family day out.”

Nick Jr, Acamar and Aardman among licensing line up for Play at Home Fest 2

Dr Gummer’s Good Play Guide is putting the final preparations in place for the second installment of the virtual family festival, Play at Home Fest, this weekend. Following the success of the inaugural event in May this year, major players from the licensing space are headlining the upcoming event.

Nick Jr. is bringing its Blue’s Clues and You! and PAW Patrol, to feature alongside the likes of Acamar Films, Dreamtex, and HarperCollins with Bing; Rainbow with 44 Cats and its party licensee Amscam, while Aardman will be returning to host a Shaun the Sheep model making workshop.

Also joining this weekend’s line-up are Sylvanian Families, Aquabeads, Geomag, Drumond Park, Trends UK, The Essential One and EasyRead Time Teacher. The event, which was created to make the world a more playful place during the COVID19 pandemic, will be accessible to families worldwide on Saturday 29th August. 

Two virtual stages will be streamed live to living rooms, gardens, campsites, holiday cottages, and anywhere else where children aged eight and under and their families are during the Bank Holiday weekend. 

The event will be hosted by up and coming kidfluencer, Sisi from Sisi’s World, star of West End Musical, Matilda, and daughter of TV presenter Nigel Clarke. She will be guiding and entertaining children and their families during the Bank Holiday weekend. 

The first Play at Home Fest accrued an incredible 71,000 views and was streamed into the homes of 14,000 families, with social media impressions reaching 750,000 on Good Play Guide channels alone. 

“We were blown away by the success of the first Play at Home Fest, and it was a no-brainer to bring families together again for more fun during this period when playful experiences are needed more than ever,” said Amanda Gummer, founder and CEO of Dr Gummer’s Good Play Guide.

“I’m really pleased to have been able to support some amazing brands during a period when marketing and promotion has been particularly difficult, while also bringing fun and play to the forefront for consumers. The calibre of the acts signed up again for this weekend’s event shows just how beneficial this initiative has been for all involved.”