The latest issue of Licensing World is now available to read online, featuring a host of content including a Las Vegas Licensing Expo preview.
In our May edition, Toy World has brought back its popular flip cover with one side dedicated to licensing. The issue includes category features on Character Licensed Merchandise and Hot Properties, along with bonus editorial content that makes Licensing World unmissable for anyone with a vested interest in the kids’ licensed marketplace.
With almost one-third of UK toy sales coming from licensed ranges, it’s important for licensees and retailers to choose wisely when it comes to which properties to work with. Toy World looks at the latest key licensed properties that will be driving the toy market in 2024 to help readers make the right decisions.
Along with the category features and licensing news, Licensing World contains a comprehensive preview of the Las Vegas Licensing Expo, giving visitors a sneak peek at what exhibitors will be showing from 21st-23rd May. We also caught up with Anna Knight, SVP of Licensing, Informa Markets, about how the show is shaping up, how this year’s Brands at Play theme will be brought to life, and how exhibitors and visitors alike should be preparing for what looks set to be another incredibly busy three days.
In addition, editor Rachael Simpson-Jones sat down with Amy Harbour, head of Licensing and Commercial Partnerships at Science Museum Group, to find out all about the museum’s licensing efforts. This article can be found in the Hot Properties section, along with a feature with Nigel Cook from Disney Consumer Products EMEA about why retailers should be making more space for Star Wars products this year.
Finally, readers can enjoy a Q&A with Mattel about Barbie’s 65 years including how the brand remains relevant and what the aspirations are for Barbie in the years to come.
Click here to read the dedicated Licensing World section of our May magazine.
