Rory Partis, director UK Toys & EuroToys NPD, delves into the licensed toy category, which is having a stellar year. Over the past few years, licensing has consistently outperformed the total toy market in the UK. Based on YTD figures … Continue reading
Parents continue to buy toys, but sales to grandparents and other relatives are down, data shows. According to The NPD Group, which recently merged with Information Resources, Inc. (IRI) to create a leading global technology, analytics and data provider, consumers … Continue reading
Sales of licensed toys in China have grown 45 per cent in the first quarter of the year, amid a solid growth of 16 per cent of the overall Chinese toy market to hit $1.2 billion (USD) in the first … Continue reading
Having recently been named the 2020 top global toy property of the year and the number one fashion doll in the UK by the NPD Group, Mattel’s Barbie is pushing forward with its mission to represent global diversity and inclusivity … Continue reading
The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of … Continue reading
US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group. December was a particularly big month for games, consumer spending across video game hardware, content … Continue reading
The lockdown success of the games and puzzles market, a surge in the kidult market, and early Christmas trading all fuelled by the restrictions and implications of the Covid-19 pandemic, has helped the UK toy market hit a five per … Continue reading
As well as the latest news and product information, the February edition of Toy World previews Spring Fair and takes a look at eco-friendly/sustainable toys. Reflecting the growing demand for greener toys, our eco-friendly/sustainable toy feature showcases the latest offerings … Continue reading
A Bluey re-imagining of the hit TV gameshow Supermarket Sweep, starring Matt Edmondson, is entertaining Smyths Toys shoppers ahead of the peak Christmas season. Moose Toys and Smyths Toys have partnered to launch the new Bluey Hammerbarn Shopping Centre Playset … Continue reading
Latest data shows the European Toys and Games market will benefit from licensed toys and new products for the Christmas sales period and 2024. Circana, formerly known as IRI and The NPD Group, has announced new insights into the European … Continue reading
