The month-long celebration of the Looney Tunes brand features an ACME Bootcamp on Cartoon Network, a social media takeover and much more.
Warner Bros. Discovery invites fans to turn April Fools into ACME Fools, a celebration of the Looney Tunes and their playful antics that have inspired both young and adult viewers for decades.
The month-long celebration, which began on 1st April, kicks off with the ACME Bootcamp, the newest trend in high-performance fitness training inspired by the Looney Tunes. Content will run across LooneyTunes social accounts and the WBKids YouTube channel and includes a video series starting with the ACME Bootcamp Announcement Video. Additional content will introduce real-life elite athletes engaging in never-before-attempted fitness routines that defy the laws of gravity, physics and even logic to inspire fans to get into peak shape.
The participating athletes include Nick Mayhugh, track star and Paralympian on Team USA, Sky Brown, professional skateboarder and olympian, Peng Peng Lee, retired Olympic gymnast and Shafar Delgado, professional break dancer. The videos show these athletes performing their ACME Bootcamp training routines using ACME products.
A global social filter on TikTok will take fans through a gameified ACME Bootcamp experience like Catch the Anvils, Whack A Duck and more stunts with each focusing on the five key areas of fitness.
New content, merchandise, stunts and more will appear across Cartoon Network, Max, social media, consumer products, games and themed experiences. These will include:
● Cartoon Network’s full-day marathon showcasing Bugs Bunny Builders, classic Looney Tunes, The Looney Tunes Show and Tiny Toons Looniversity.
● The WB Kids You Tube channel ACME Fools live stream running all April long, where subscribers will be able to tune into their beloved sports-themed Looney Tunes episodes and sports related compilations.
● New celebratory Sports Capsule: Team Looney Tunes merchandise available now on the company’s WB Shop, with more to come.
● Looney Tunes back in action with a family-friendly sports arcade video game title releasing across all console platforms and PC via Steam coming from Gamemill Entertainment. More details including a gameplay reveal will be coming soon.
● Warner Bros. Games’ MultiVersus, the free-to-play platform fighter videogame featuring Bugs Bunny, Tasmanian Devil, Marvin the Martian and other characters, scheduled to officially launch on 28th May.
● The Looney Tunes: World of Mayhem, a mobile role-playing game featuring Bugs Bunny and friends, will feature a Space Opera takeover, including newcomers from the Looney Tunes family and more, running from the first week of April to mid-May. Interested parties can find the game on Google Play and the App Store.
● In the UK, The Looney Tunes have teamed up with Fanatics and the England Rugby Union for a range of hoodies and tees for England Rugby fans of all ages. The collection will launch on 2nd April and can be found here.
● Also in the UK, TNT Sports presenter Reshmin Chowdhury and Eurosport broadcaster Radzi Chinyanganya will receive a crate full of Looney Tunes goodies, which will be available from WB Shop UK, Mad Beauty and Primark, ready to take on a new workout with the ACME bootcamp, which they will be supporting across their social channels.
