Natural History Museum appoints TSBA as international licensing agency

The Natural History Museum’s mission to create advocates for the planet is set to be amplified to a global scale as the Museum announces it has appointed specialist brand agency TSBA as its international licensing agent.

The appointment of an international licensing agency will enable the Museum to expand its hugely successful programme around the world. Housing more than 80 million specimens, the Museum’s collection tells the incredible story of our planet’s natural history, which is also helping to unlock answers to the big issues facing humanity today. It is this invaluable IP and the Museum’s international reputation that TSBA will employ to build licensing partnerships that resonate with a global audience. The Museum will continue to run the UK licensing programme directly. 

Maxine Lister, Head of Licensing, Natural History Museum, says: “We are so excited to embark on this journey with TSBA. This is a significant milestone for the licensing programme as we seek to build brand awareness in international territories. We are delighted to be expanding the programme internationally to build relevant collections that will genuinely resonate with today’s consumers.”

Ian Mallalue, CEO, TSBA Group, says: “We are thrilled to be working with the Natural History Museum to extend their brand, and awareness of the invaluable work that they do, to a wider audience around the world. The calibre of partnerships already in place in the UK is a fantastic benchmark for the extension of the licensing programme into new territories.”

TSBA will be exhibiting at the Licensing Expo (booth F124) and available to meet with interested parties to discuss opportunities for the licensing of the Natural History Museum brand. Please contact for more information or to book a meeting.

British fashion brand Gresham Blake launches limited edition TfL apparel collection

TSBA Group has signed the contemporary British fashion brand, Gresham Blake, to create a limited edition range of apparel using Transport for London’s moquette fabric. The new range will span tracksuits, shirts, and dresses with three designs inspired by the moquette fabrics used on seating on the London Underground.

Awareness around Gresham’s designs will be generated through the release of a high energy video and music track, We’re Going Out, that will showcase the products. It will highlight the inspiration behind the collection that has been drawn form assets taken from TfL’s more than 150 year history.

The moquettes, together with the iconic roundel and Tube map are recognisable the world over; TfL’s rich archive offers licensing partners inspiration to blend the brand’s heritage with current trends, using colours and themes to inspire new takes on classic iconography and designs.

Social media is already seeing the likes of Fatboy Slim and Rag’n’Bone Man wearing the tracksuits following the video and track’s release, under the “Shakeable Germ” label featuring Atlantalili, with several other high-profile stars such as Romesh Ranganathan, Iain Stirling and Steve Coogan to follow.

Gresham Blake said: “The London Underground has an unparalleled history; so much ground-breaking design in its past from tunnel construction to the famous logo and ingenious map. I looked at the fabric on the seats and thought it would be great to make a range of clothing including shirts and tracksuits.”

Jo Edwards, head of global licensing, TSBA Group said: “London is one of the fashion capitals of the world, and TfL is intrinsically London; the brand is perfect for apparel and accessories collaborations. Gresham Blake, who is so well known in the fashion world for his statement designs, has created a fantastic range of product that showcases the moquette, just one of the many assets available under the TfL brand.”

Julie Dixon, head of customer information, design and partnerships at Transport for London (TfL) added: “We’re delighted to be working with Gresham Blake on this innovative use of our moquette designs. It’s great to see how they have used our iconic branding to create a new look that’s already being embraced by their customers.

“This is another great example of how brands wanting to reach a diverse range of audiences can work with us to use our designs in fun and creative ways. Activities like this help generate additional revenue for us to invest in the transport network for the benefit of all of our customers.”

To find out more about the collaboration, or how you can partner with one of the world’s most recognizable brands, contact TSBA at