The appointment of an international licensing agency will enable the Museum to expand its hugely successful programme around the world. Housing more than 80 million specimens, the Museum’s collection tells the incredible story of our planet’s natural history, which is also helping to unlock answers to the big issues facing humanity today. It is this invaluable IP and the Museum’s international reputation that TSBA will employ to build licensing partnerships that resonate with a global audience. The Museum will continue to run the UK licensing programme directly.
Maxine Lister, Head of Licensing, Natural History Museum, says: “We are so excited to embark on this journey with TSBA. This is a significant milestone for the licensing programme as we seek to build brand awareness in international territories. We are delighted to be expanding the programme internationally to build relevant collections that will genuinely resonate with today’s consumers.”
Ian Mallalue, CEO, TSBA Group, says: “We are thrilled to be working with the Natural History Museum to extend their brand, and awareness of the invaluable work that they do, to a wider audience around the world. The calibre of partnerships already in place in the UK is a fantastic benchmark for the extension of the licensing programme into new territories.”