Yin’s Brazil partners with Emoji by BRITTO for school and travel collection

In partnership with the brand Emoji by BRITTO, Yin’s Brazil has presented its first licensed collection for 2022.
Designed for the school and travel markets, the products capture the personality of world-renowned Brazilian artist, painter and sculptor Romero Britto and the contagious joy of Emoji – The Iconic Brand.

Known for his use of vibrant colours and geometric lines, Romero Britto conveys optimism, happiness and love through his art, and his joyful style is captured in each piece of the new collection.

Combining practicality with great design and quality, the Emoji by BRITTO product line includes backpacks, thermal bags, cases, accessories and travel bags, all decorated with exclusive prints. Aimed at teens and twentysomethings, the collection will be available from January in all Brazil’s major stores.

Official partners of the Emoji Company include more than 1,000 world famous global license partners, amongst them Sony Pictures Animation, PUMA, L’Oréal, Ferrero, Unilever, Burger King, Zara, The Hershey Company, Walmart, Danone, Nikon, Fuji, Nestlé, Lidl, Kellogg´s, Danone, Nikon, Aldi, Pepsico, Miss Sixty, the BBC, C&A and more.

The Emoji brand was recognised as the third most influential brand in the world, behind Lego and Coca-Cola, by the Powerlist. See more at www.emoji.com


WildBrain CPLG to build design-led programme for international artist Romero Britto

WildBrain CPLG has been appointed to represent international artist Romero Britto across the UK, EMEA and Russia. Under its growing Lifestyle division, WildBrain CPLG will build a design-led programme inspired by Romero Britto’s vibrant and colourful artwork across categories including fashion, accessories, home, paper goods, gifting, and arts and crafts.

Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle, says: “There’s currently huge demand for licensed lifestyle products inspired by the art world, as seen in Romero Britto collaborations with Puma and Wilson, that give consumers a chance to ‘own’ a piece of art through more affordable and accessible purchases. With his vast international recognition and uplifting, eye-catching and vivid style, Romero Britto’s brand is perfectly positioned to tap into this trend for the long-term and deliver engaging product ranges that will offer consumers unique ways to connect with his art.”

Lucas Vidal, Global CEO of the BRITTO and Romero Britto Fine Art brands, added: “Romero’s work is instantly recognisable, and we believe that WildBrain CPLG is an important strategic partner to continue to bring his uplifting artwork and designs to a wider audience through innovative consumer products.”

Brazilian-born Romero Britto founded the Happy Art Movement in 1992 with the mission to inspire happiness, fun, love and optimism around the globe. His art uses vibrant colours and bold patterns, and has been described as exuding “warmth, optimism and love” by The New York Times.

Britto’s work has been exhibited in galleries and museums in over 100 countries. He is considered the most licensed artist in history and Britto’s Happy Art has leant itself to many collaborations with international brands, such as NetDragon WebSoft, Audi, Bentley, Coca-Cola, Pepsi, Walt Disney, Universal Pictures, Evian, Hublot, Invicta, Carnival Cruise Line, Hasbro and Mattel.