Egmont has launched a petition to bring storytime into the national curriculum

Egmont has called for daily storytime to be made a statutory part of the school curriculum for key stages one and two, following a study that has revealed that children’s comprehension of reading suffers without it.

The petition has been put forward by Munira Wilson, MP for Twickenham in an Early Day Motion on February 24th. The petition was founded on the basis of study findings that by removing regular storytime among school children, reduces their progress by half the expected rate.

The move from Egmont was announced at its annual Insights day held in London this week, where the UK publishing house went on to expand on results from its recent study held at St Joseph’s Catholic Academy, a primary school in Goldenhill, Stoke on Trent.

It discovered that regular reading and listening to stories for pleasure improves reading comprehension in children by double the expected rate.

The UK government has previously stated that ‘nothing is more important in education than ensuring every child can read well’, and that the ‘best way to achieve this is to instil a passion for reading for pleasure.’ However, to date, storytime has not been made part of the statutory curriculum.

Egmont has found that 40 per cent of six to 11 year olds currently read for pleasure almost every day, while only 25 per cent of the same age group are read to at home.

Over the study’s five month period, it found that reading comprehension increased by an average of 10.2 months, double the normal expectation in the same time frame at schools outside of the study. It found that particular progress was made by year three, where children’s comprehension increased by an average of 16 months.

Children were motivated and inspired to read independently, for pleasure, more often and to try out different authors and widen their repertoire. As a result, Egmont saw a greater level of excitement around books, magazines, and reading, while storytime was found to give both students and teachers time to relax and a better sense of wellbeing.

Reading comprehension progress was re-examined five months after the project ended. Comprehension had slowed significantly, with progress dropping to 2.6 months on average over a five month period.     

Alison David, Consumer Insight Director, Egmont Publishing and author of Help Your Child Love Reading, said: “Regular storytime is powerful. Include it in the school day and reading comprehension increases rapidly. Take it away and progress in reading comprehension decreases.”

Egmont Publishing is now calling for the government to free up the curriculum, to make space and time for daily storytime and ring-fence it by making it statutory in the primary school curriculum. Egmont is asking supporters to sign their petition, write to their MP and join the online conversation and tweet using #statutorystorytime.

David continued: “We would not dream of allowing children to go through the school day with no lunch break – it should be the same for storytime. It might seem counter-intuitive, but the data from this study is clear: by uncoupling reading from lessons, by having storytime instead of teaching literacy, reading attainment naturally improves.”

Cally Poplak, managing director, Egmont publishing, added: “The funding challenges facing the education system are well documented, as are the challenges with children’s reading. Storytime is such an easy, low cost solution to these challenges, with immensely powerful results. It’s hard to see why it would not be made statutory.”

Michael Morpurgo, the bestselling children’s author has also thrown his own weight behind the project.

He said: “It is vital that children, young people and all of us have access to stories which give us the knowledge, empathy and understanding we need to negotiate life. But just as importantly, we need to give children and their teachers and parents time to read.”

MGM’s Pink Panther slinks into new footwear deal with Diadora and LC23

WildBrain CPLG has secured a deal on behalf of Metro Goldwyn Mayer with the contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by the iconic Pink Panther.

Thanks to the partnership brokered by WildBrain CPLG Italy, fans can now slink across the scene like the titular characters through a collaboration sees the launch of two limited edition trainer designs inspired by the elegance and surreal humour of the brand.

Resulting from a Spring/Summer 2020 partnership between LC23 and Diodora, the trainers offer a new take on two of Diadora’s most popular styles – the Diadora Rebound Ace and Whizz Run – and feature bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau.

Maria Gurrieri, managing director at WildBrain CPLG Southern Europe, said: “The long-standing collaboration between LC23 and Diadora is recognised for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering.

“This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”

MGM’s iconic character, Pink Panther, started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era.

Now BuzzFeed moves into family gaming with Buffalo Games partnership

BuzzFeed has partnered with the games publisher Buffalo Games to release a new line of party games under its new BuzzFeed Games imprint, kicking off with three titles available from Autumn this year.

The initial launch will include BuzzFeed 2000’s Trivia, BuzzFeed Listicles, and BuzzFeed’s Tasty- Cooking Chaos. Each game has been designed and created with input from BuzzFeed editors.

“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint, we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” said BuzzFeed’s SVP of licensing Eric Karp.

“We’re so fortunate to be able to team up with the brilliant folks at Buffalo Games to bring this project to life.”

BuzzFeed 2000’s Trivia is a game designed to ‘test your millennial status’, with over 400 questions with pictures, trivia, and challenges based on the movies, TV, toys, tech, and trends of the 2000’s.

Elsewhere, Listicles is a frantic race to compile a list based on categories like ‘things your rich friend had growing up’ and ‘people you wouldn’t want to be trapped in an elevator with’, while Cooking Chaos is a collaborative kitchen cook-off featuring food recipes from BuzzFeed’s food brand, Tasty, where players race to collect ingredient cards to make dishes.

“We are thrilled to be partnering with BuzzFeed on this line of games,” added Buffalo Games vice president of marketing and product development, Ben Jamesson.

“We are confident that combining BuzzFeed’s unique voice and signature style with our experience creating fun and engaging games will result in a set of games that people will want to play again and again. Working with BuzzFeed will allow us to tap into the hundreds of millions of people that love their content globally and give their massive audience a fun new opportunity to experience and engage with BuzzFeed.”

Listicles will be released exclusively at Target and 2000’s Trivia and Cooking Chaos will be available at major retailers across the US this autumn.

Dr Seuss Enterprises and Random House Children’s Books plan US-wide Dr Seuss birthday celebration

Dr Seuss Enterprises has lined up a full roster of activity in celebration of the author’s birthday this March 2, a day on which educators, booksellers, parents and children across the US participate in the commemorations through reading and literacy.

This year, Dr Seuss Enterprises has partnered with Random House Children’s Books to introduce new ways to honour the author and is beloved characters and books through a variety of events, merchandise, partnerships, and more.

“This annual holiday celebrates how Dr. Seuss books and characters infuse learning with fun, while also giving people of all ages an opportunity to express their love of the Dr. Seuss brand in creative and new ways,” said Susan Brandt, president of Dr. Seuss Enterprises. “Dr. Seuss’s birthday is a great time to celebrate reading and literacy by taking a moment out of your day to read to a child.”

“There is no better time to celebrate a love of books and reading than on Dr. Seuss’s birthday,” said Mallory Loehr, SVP and publisher, Random House Books for Young Readers Group.

“We are always thrilled to be a part of the festivities that surround this day and are proud to be the publisher of Dr. Seuss’s unforgettable stories that generations of readers continue to enjoy.”

Across the US, Target, Barnes & Noble, Party City, buybuy BABY, and independent bookstores will be hosting Dr. Seuss reading events leading up to the birthday. Events at Target, Barnes & Noble, Party City, and buybuy BABY will be hosted in stores on Saturday, February 29.

Meanwhile, a 16-stop Cat in the Hat Costume Tour will take place in late February to early March, making stops at bookstores across the country.

Taking the brand digital this year and in collaboration with the creative innovation studio Sugar Creative, Dr. Seuss Enterprises will launch the first in a series of augmented reality apps to enhance the way children learn to read.

The first app in the series is Dr. Seuss’s ABC – An Amazing AR Alphabet!, based on the bestselling book Dr. Seuss’s ABC.

Of course, several of Dr. Seuss Enterprises’ leading licensee partners will be launching limited edition Seussian product lines in honour of the birthday. These will feature characters and Dr. Seuss’s original artwork with launches including a line of whimsical baby and toddler apparel from Target, costumes and accessories from Elope, a full line of Dr Seuss classroom decor from Eureka School, and ornate figurines from JimShore.

Street artist CantStopGoodBoy to launch Star Trek capsule collection with ViacomCBS

The contemporary street artist, CantStopGoodBoy has struck a deal with ViacomCBS Consumer Products to launch a capsule collection based on the many critically acclaimed Star Trek series.

The new capsule collection will span hoodies, crews, jackets, flannels, t-shirts, hats and sneakers, as well as original artwork and fine prints in the artist’s unique yet recognisable style.

The collection, along with Star Trek costumes, props and iconic artefacts, will be available at a two-day pop-up event, running from March 14th to 15th this year at Gabba Gallery in Los Angeles, close to the home of CantStopGoodBoy, the alias of the Southern Californian artist, Nick Simon.

The artist is known for his eye catching multi-layered colourful backgrounds and tonal imagery. Star Trek comic books and pattern “shards” will be incorporated in the backgrounds for three original art pieces – Spock from The Original Seriesthe U.S.S. Discovery and the women of Star Trek.

These one-of-a-kind pieces created exclusively for the event will be 36”x36” Acrylic and Mixed Media on Canvas, signed and dated by CantStopGoodBoy. The designs will also be available as fine art prints on 22” x 30” Cotton Archival Paper with Deckled Edges.

Limited to only 25 pieces per design, each one is signed, dated and stamped by CantStopGoodBoy and comes with a certificate of authenticity.

To date, CantStopGoodBoy has collaborated with companies such as Sony, Warner Bros., Serj Tankian (System of a Down), Atlantic Records, Coachella Music Festival, Absolut Vodka, TOMS Shoes, Sol Republic, the Audience, eOne Entertainment, Show Canada, and American Idol.

Chronicle Collectables launches Outlander collectable range at New York Toy Fair

Sony Pictures Consumer Products has tapped Chronicle Collectables to launch a new line of collectables inspired by the popular TV and book series, Outlander. The range was unveiled to fans and industry folk at this year’s New York Toy Fair, before landing in stores this September.

The Outlander collection includes a series of holiday ornaments featuring the show’s main characters with symbols and crests. For fans of both the TV and book series, Chronicle will be offering a pair of Outlander bookends which depict Jamie and Claire, each on either side of one of the stones at Craigh Na Dun.

“We’re thrilled to collaborate with Sony Pictures Consumer Products to create our very special Outlander collection. Being huge fans of the show ourselves and romantics at heart, we wanted to explore Outlander in a way that feels achingly similar to when Claire is reminiscing about her time in Scotland with her lost love, Jamie,” said Jared Chapman, creative director, Chronicle Collectables.

“I think we can all relate to Claire when she visits a place and feels those overwhelmingly powerful emotions that come roaring back. Hers are just magnified on a completely different level with the whole centuries of time factoring in. So, as we’ve been watching Outlander, we’ve been looking for iconic things that trigger those special memories.”

Jamie Stevens, EVP of worldwide consumer products, Sony Pictures Consumer Products, added: “Chronicle Collectibles is known for the care and attention they take in the creation of each and every product they offer.

“We are confident that Outlander fans will fall in love with Chronicle’s debut line of products as collectibles that can be cherished for years to come.”

It was six years ago that Chronicle Collectibles set out on its mission to bring pop culture iconography into the homes of fans and collectors around the world.

Now, the artists at Chronicle are preparing a range of collectables for fans of the hit Starz drama, Outlander. The Outlander television series, executive produced by Ronald D. Moore, Maril Davis, Matthew B. Roberts, Toni Graphia, Andy Harries and Jim Kohlberg, is inspired by Diana Gabaldon’s Outlander series that has sold an estimated 30 million copies worldwide, with all the books gracing the New York Times best-seller list.

The Outlander television series follows the time-traveling adventures of Claire Randall, a WWII field nurse who finds herself transported to the 18th century where she meets James Fraser, a Scottish nobleman and Jacobite rebel.

Beano partners with World Book Day to support its Share A Million Stories campaign

Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One.

The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in the name of World Book Day. It’s part of the charity’s own campaign calling on kids and families to Share a Million Stories during World Book Day month, running from February to March 29th.

 Alongside the special strip, Beano.com will feature a Story-O-Meter which provides kids with the building blocks to create their own stories. The online tool allows children to use millions of combinations of characters, objects and places to make their very own creations. They will then be asked to share their story with a member of their family or a friend so they can be added to Beano’s totaliser and World Book Day’s Share a Million Stories national total.

The partnership between Beano and the charity builds on Beano’s own rich, 80 year history of championing stories and reading through its use of visual story-telling and humour.

 Research from the 2013 study Books Beyond Time has shown that parents reading with their children for as little as 10 minutes a day can make a significant difference to a child’s achievement levels, while it is according to Egmont’s Print Matters More Study in 2017 that shared reading has the single biggest impact on a child’s independent reading habits.

It’s why World Book Day is calling on everyone in the UK and Ireland to share stories for 10 minutes a day in schools, libraries, bookshops, at home, everywhere and anywhere, to Share a Million Stories together.

 Children can use their £1 token to get a free World Book Day book or get £1 off any book or audiobook from tomorrow, Thursday 27th February. The aim is to get the nation behind the goal of smashing the target and log their story shares at https://www.worldbookday.com/share-a-million-stories/.

Over 400,000 children are already registered. 

Emma Scott, CEO of Beano Studios, said: “We are so happy to have partnered with World Book Day this year. Whether kids are enthusiastic or reluctant readers, Beano has always been a great comic-leap in helping kids to find great joy in reading.

“With World Book Day and our Beano Story-O-Meter at Beano.com, we are getting kids to carry on their reading adventures, so they can make their own stories and let their imaginations run wild.”

 Cassie Chadderton, CEO of World Book Day, added: “We know that children love comics, and that children are more likely to read more when they can choose what they read. World Book Day is very excited to be part of the Beano world, with Dennis, Bea and Gnasher all getting involved to help us Share a Million Stories.

“We hope they’ll inspire many more children to use their £1 World Book Day book token to choose a book of their own.” 

Funko launches new licensed board games, opens shop-in-shop with Hamleys and moves for the kids toy space

Funko has now partnered with Hamleys Russia to launch a new Funko shop-in-shop in the toy retailer’s flagship Moscow store – helping the firm step its international efforts up a level.

The partnership between the two titans kicked off with a launch party to amplify the shop within a shop model being rolled out in store this February. The Moscow shop-in-shop – also known as the Funko Zone, launched on February 21st to media and influencers, followed by a grand opening for the public on February, 22nd.

 Key press and taste makers took part in photo opportunities at the opening of the new permanent shop-in-shop, which plans to offer an immersive experience, allowing customers to experience and celebrate a world of Funko through a life sized Pop! box, large statues of Disney’s Maleficent, Harry Potter’s Hagrid, and a Star Wars Storm Trooper.

There will also be screen takeovers with Funko’s own animations of Disney’s Frozen and Star Wars.

 The space, which will be a tribute to the Funko stores in Seattle and Hollywood, will be home to new Funko launches including Loungefly (fashion accessories), Funkoverse (board games), a wealth of Pop!, and more, but to kickstart it all – will be the launch of the following Hamleys Russia exclusives; Overwatch D. Va Pop! (Diamond Edition), Cruella De Vil Pop! (Diamond Edition) and Pennywise with Glow Bug Pop!

 Andy Oddie, managing director at Funko, EMEA, said: “Launching a shop-in-shop in Moscow’s iconic Hamleys store is an absolute honour and a key milestone for us. The famous store and brand is the perfect home for a Funko Zone, bringing our pop culture retail experience to Moscow’s city centre.”

 Sveta Farnieva, brand director of Hamleys Russia, added: “Partnering with the pop culture giants of today to bring their collectibles and apparel via the vessel that is our store is just the beginning of amazing things to come. Watch this Funko space.”

Funko has been expanding its brand depth in recent weeks, culminating with the recent unveiling of the newest titles to emerge from its Funko Games umbrella. It was at this year’s New York Toy Fair that Funko Games, the board game group of the Washington-based pop-culture firm, unveiled a diverse lineup of games.

Among its first wave were the likes of Back to the Future: Back in Time, Godzilla: Tokyo Clash, and a new title making use of the Pan Am license.

“The Funko Games new releases span from deep strategy board games to collaborative family fun to quintessential party picks that are all rooted in clever stories, nostalgic pop-culture touchstones, and fan-favourite licenses,” read a statement from the outfit.

On top of this, Funko also used the New York Toy Fair as the launch pad for its debut into the toy category via its newest product line called Snapsies. Through Snapsies, Funko has developed a toy line specifically for the younger market, featuring patent pending snap-and-match technology which allows kids to add personalisation to a diverse lineup of characters like rock star unicorn Jett, super-athletic mountain goat Billie, and hedgehog Boe, the baker.

Eva Verhaak, head of marketing and strategic sales at Funko, EMEA, added: “We are ecstatic to launch into toys with Snapsies, a product that heroes friendship, creativity and being an individual.

“The fact this is intertwined with a new snapping technology makes it a unique proposition for retailers and consumers. Additionally, all characters were brought to life with beautiful animations created by our in-house team at Funko Animation Studios. Collectively, we can’t wait to see kids ‘snapping and matching’ away this year and building their collections.”

Snapsies  will be available in the UK this summer.

Moonbug continues its international expansion as it scoops Korean animated IP Arpo

More news from Moonbug’s ongoing plans for global expansions has arrived as the firm behind the success of Little Baby Bum has scooped up the popular Korean animated series Arpo.

Throughout 2020, Moonbug will produce 26 premium three to five minute episodes of the slapstick animated comedy on global OTT platforms in the US, EMEA, and APAC. Arpo currently boasts over 2 million subscribers and 100 million monthly views on YouTube.

The first 12 new episodes from Moonbug have already launched.

Arpo is a light dialogue, slapstick show that follows the relationship between Arpo, a commando robot-turned-nanny and Baby Daniel, the curious boy that he cares for. In the latest episodes being developed, Moonbug will introduce the show’s global audience to new characters and expanded worlds.

Arpo helps children aged three to six build an understanding of non-verbal communication like body language and facial expressions, and also promotes life skills such as friendship, being considerate of others and cooperation.

“As Moonbug continues to expand globally, Arpo was a program that immediately caught our eye. It is such a unique, fun show and we recognised how well it resonated with the progressive audience in Korea, as well as others around the world,” said John Robson, COO of Moonbug.

“We’ve seen a huge demand in new content from these beloved characters and are looking forward to expanding ARPO’s reach to new markets over the coming year.”

Arpo is currently available on popular streaming services including Amazon Prime Video, Apple TV, Kidoodle.TV, Roku, YouTube and more.

It joins Moonbug’s own expanding portfolio that currently boasts the likes of Little Baby Bum, My Magic Pet Morphle, Supa Strikas, and Go Buster. Moonbug shows are available on global platforms such as YouTube, Netflix, Hulu, Roku, Sky, Amazon Prime Video and many more.

Tokidoki taps IMG as licensing agent for Japan, Korea, and Taiwan

The lifestyle brand tokidoki, known for its cast of characters created by the Italian artist Simone Legno, has tapped IMG as its exclusive licensing representative in Japan, Korea, and Taiwan.

Launched in 2005, tokidoki has amassed a cult-like following for its diverse line-up of character families, each one with its own story. The brand is known for its apparel, handbag, cosmetics, accessory and toy collaborations with the likes of Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Sephora, Marvel and more.

Under the new deal, IMG will work with tokidoki to expand its global footprint in the three Asian territories through a programme of mono-branded and collaborative consumer products, with an initial focus on apparel, accessories and toys across a variety of distribution channels.

Pooneh Mohajer, co-founder and CEO, tokidoki, said: “One of tokidoki’s founding principles is my business partner Simone’s belief that everyone waits for moments that change one’s destiny. We believe our partnership with IMG is one of those moments and that their representation of us in Japan, Korea and Taiwan will simultaneously expand and complement our business in Asia as well as globally.”

Miki Yamamoto, SVP of licensing, IMG, added: “With its larger-than-life characters, bold designs and Japanese-inspired roots, tokidoki is already widely loved and in demand in Asia – and all around the world. The diverse choice of character families, each with its own identity and personalities, lends itself well to an array of potential products and collaborations which we look forward to exploring.”

Tokidoki character families include Cactus Friends, Donutella, Unicorno, Moofia, Mermicorno, ‘Til Death Do Us Part, Tiger Nation, Kaiju Tokimondo, Royal Pride, and Punkstar.