MGM’s Pink Panther slinks into new footwear deal with Diadora and LC23

Published on: 27th February 2020

WildBrain CPLG has secured a deal on behalf of Metro Goldwyn Mayer with the contemporary fashion brand LC23 and popular sportswear company Diadora for a footwear collaboration inspired by the iconic Pink Panther.

Thanks to the partnership brokered by WildBrain CPLG Italy, fans can now slink across the scene like the titular characters through a collaboration sees the launch of two limited edition trainer designs inspired by the elegance and surreal humour of the brand.

Resulting from a Spring/Summer 2020 partnership between LC23 and Diodora, the trainers offer a new take on two of Diadora’s most popular styles – the Diadora Rebound Ace and Whizz Run – and feature bright embroidery style patch appliqués of both Pink Panther and Inspector Clouseau.

Maria Gurrieri, managing director at WildBrain CPLG Southern Europe, said: “The long-standing collaboration between LC23 and Diadora is recognised for producing bold, high-quality and playful products which we knew would make them the ideal partners to expand Pink Panther’s fashion offering.

“This new collaboration perfectly encapsulates Pink Panther’s witty and colourful spirit, and we look forward to seeing young adults sporting the new collection across Italy and farther afield.”

MGM’s iconic character, Pink Panther, started life in the front and end credits of the legendary detective series of the same name more than 50 years ago. Its popularity spawned TV series, specials, comics and merchandise and remains an icon of the era.


Rubies launches Care Bears costume collection

Peppa Pig teams up with Pickles & Bakes biscuits

Moonbug partners with Piccolo for CoComelon snacking range

Dungeons & Dragons theatrical experience to arrive this spring

Perryscope Productions announces new James Brown apparel collection

Molang to feature in first-ever live fan event in London

IMG and Claire’s announce licensing partnership

Topps and José Mourinho team up in UEFA Euro 2024 campaign

Natural History Museum and Dunelm unveil Treasures collection

One Piece Card Game Official Shop to open in Brighton