Asterix comic book artist Albert Uderzo dies aged 92

The French comic book artist and scriptwriter, Albert Uderzo, known for his work on the popular Asterix title, has died at the age of 92, his family told the French news agency AFP this week.

The news outlet quoted Uderzo’s son-in-law, saying: “He died in his sleep at his home in Neuilly from a heart attack unrelated to the coronavirus. He had been very tired for several weeks.”

The artist, the son of Italian immigrants living in France had retired from drawing in late 2011. He will be fondly remembered for his work on Asterix, the comic book hero that has amassed a cult following across Europe and has become a major film franchise, both in animation and live action.

The Asterix property has spawned a number of cinematic adaptations, most notably 1999’s Asterix & Obelix Take on Caesar, starring Gerard Depardieu and Roberto Benigni.

Asterix debuted in October 1959 in the French magazine PIlote, created by René Goscinny and Uderzo. Two years later, the first stand-alone effort, Astérix the Gaul, was released. Since then, the series has gone on to sell more than 380 million copies, translated into more than 100 languages internationally.

The duo collaborated on the comic until the death of Goscinny in 1977. Uderzo then took over the writing until 2009.

The comic book series centres around the titular Asterix, the bravest warrior in a small town in the middle of Roman-occupied Gaul in the year 50 B.C. With the help of a magic potion that gives him super-strength (and his best friend Obelix, who fell into a cauldron of the potion as a child), he spends each instalment fighting and defeating the Roman army and keeping his village safe from harm.

Last year, Astérix celebrated its 60th anniversary with US independent publisher Papercutz taking on the American licensed for the property this year. It does so with an ambitious publishing plan in place to bring Asterix to the US audience.

The Papercutz run will feature all-new English language translations, with a publishing schedule that features both a series of collected editions of historical material and hardcover editions of contemporary releases moving forward.

Since Uderzo’s retirement, the work on Astérix has been handled by writer Jean-Yves Ferri and artist Didier Conrad under a deal that allows Lagardere-owned publisher Hachette to continue producing the series. The most recent book, Astérix and the Chieftain’s Daughter, was released in October.

Has Nintendo cracked the next big gaming IP amid the Coronavirus pandemic?

Animal Crossing: New Horizons has become the fastest-selling single title on Nintendo’s Switch to date, selling more copies in its first week of sale than the combined launch sales of all previous Animal Crossing games in the franchise.

Reports are already coming in that the title is ‘3.5 times bigger than the last game in the series, 2013’s Animal Crossing: New Leaf on Nintendo 3DS.’ The title was previously the biggest launch for Nintendo’s franchise.

Animal Crossing: New Horizons is a non-linear life simulation game played in real-time. Each player assumes the role of a customisable character who moves to a deserted island. The open world game then allows players to explore the island as it develops into a community of animals.

Not only is the game one solution to maintaining communication and world-exploration social distancing, but also carries the potential to be one of Nintendo’s next big franchises. Video games analysts already expect New Horizons to be shipping over 12 million games in the next few months, and that is not accounting for digital downloads.

Benji Sales, an independent video game analyst, wrote on Twitter:

“Animal Crossing New Leaf was the previous best-selling Animal Crossing game, hitting over 12 million sold lifetime. Whatever your optimistic sales expectations for Animal Crossing New Horizons launch sales were, I can already tell you it’s too low. Holy hell, HUGE opening incoming.”

Digital download numbers – which Nintendo does not share externally – are tipped to be vast, particularly considering the concerns around the COVID-19 virus that has seen the UK Government recommend self isolation measures across the country.

Penguin Random House partners with Rebellion to bring its science fiction portfolio to the audiobook space

The iconic comic book law-enforcer, Judge Dredd is making his way to the audiobook sector.

Penguin Random House UK has detailed a new partnership between its audio division and the comic book , fiction and video games publisher, Rebellion to produce more science fiction audio for fans.

Under the partnership, Penguin Random House will produce and distribute audio version’s of Rebellion’s latest fiction titles, alongside classic graphic novels from its popular 2000 AD imprint.

According to The Bookseller, Penguin Random House has cited new research from Harris Interactive that has shown science fiction to be one of the leading genres across modern audiobooks, with a share of 30 per cent of audiobook listeners opting for science fiction titles over the past year.

Richard Lennon, audio publisher at PRH, said: “This is a really exciting new partnership which helps us reach even more listeners in this hugely popular and ever-growing section of the audiobook market. We’re looking forward to helping tell some of Rebellion’s incredible stories and to creating some truly groundbreaking recordings, particularly as we explore turning some of British comic book history’s true greats – Judge Dredd, Slaine and Rogue Trooper, to name but a few – into audiobooks for the first time.”

Ben Smith, Rebellion’s head of Film, TV & Publishing, added: “Rebellion is the UK’s leading comic book publisher and home to Hugo and Nebula Award-winning fiction from our Solaris and Abaddon imprints, and as such we’re delighted to partner with Penguin’s forward-looking audio team.

“Their appetite to bring both our fiction and our landmark graphic novels to the audiobook market is tremendously exciting. We can’t wait for the public to listen to the incredible stories in the works.”

Penguin will produce and distribute audio versions of around 30 titles a year from the Rebellion frontlist, which covers genres including science fiction, fantasy and horror, and will include works from authors such as Chuck Wendig, Katherine Addison, Derek Künsken and Adrian Tchaikovsky.

The audiobooks, published from March 2020, will draw on Penguin Random House’s “roster of top narrator talent”. PRH’s audio bestsellers include titles such as The Handmaid’s Tale narrated by Elisabeth Moss, The Secret Commonwealth narrated by Michael Sheen, and Becoming narrated by Michelle Obama.

The partnership will also see PRH record and produce adaptations of five new graphic novels in the 2000 AD series, which will feature multi-voice narration, sound design and original music to bring the stories to life.

Available from Thursday (19th March), the first title to be published under the new partnership will be Chuck Wendig’s apocalyptic epic, Wanderers, read by Dominic Hoffman and Xe Sands.

Nickelodeon launches #KidsTogether platform with tips and activities for children and families in coronavirus lockdown

Nickelodeon has launched a multi-platform prosocial initiative featuring its most popular characters and talent to engage with kids and families on tips for staying healthy, as well as ideas for activities to do together while practising social distancing or in lockdown.

Called #KidsTogether, the campaign will feature SpongeBob SquarePants, Blue’s Clues & You, Bubble Guppies, and more, and will serve as an additional resource for parents while providing appropriate and directed information through short form videos, downloadable activities and social content.

Elements of the initiative will be aggregated for easy access on a central online destination at NickHelps.com

Additionally, Noggin – Nickelodeon’s direct-to-consumer interactive learning service for preschoolers – will be offered for free for three months starting next week to millions of kids in need through the help of national partner organisations, including the National Head Start Association and First Book.

Noggin’s free trial period will also be extended to 60 days to all new subscribers, effective at the end of the month.

The ad-free educational content on Noggin currently includes over 1,000 iconic, full-length episodes, short-form videos, and hundreds of interactive learning games and ebooks.

#KidsTogether’s content will be available across Nick’s screens starting today and ramping up through the rest of the week and beyond. It will feature:

  • Original short-form digital and linear content such as SpongeBob practicing social distancing, the Bubble Guppies demonstrating proper hand-washing techniques, and Chickaletta and the PAW Patrol showcasing awesome dance moves to promote physical activity and wellness.
  • Nick-branded interstitials made in partnership with GoNoodle that encourage kids to get up and get moving, with help from Young Dylan’s beats or by joining Lincoln Loud’s dance party.
  • Printable Blue’s Clues & You! activity sheets and Bubble Guppies colouring pages, along with offscreen activities and games to help families play and learn together at home.
  • Noggin shorts on the Nick Jr. channel that provide learning moments for preschoolers in the areas of wellness, social and emotional development, science, math, and literacy.
  • and NickHelps.com, a central online destination that will aggregate Nick’s content and provide links to external resources for kids and families.

#KidsTogether will roll out domestically today across Nickelodeon’s portfolio of platforms and then extend to Nick’s international markets, as well.

Nickelodeon’s #KidsTogether initiative is part of ViacomCBS and Ad Council’s recently announced #AloneTogether, a national social- and talent-led campaign that educates audiences on the importance of social distancing and drives unity through entertainment.

Magic Light, ViacomCBS, and Sky in production on new pre-school series Pip and Posy

The multiple Oscar-nominated Magic Light Pictures is to produce a new CG animated series called Pip and Posy, based on the Nosy Crow story book series from author Camilla Reid and illustrator, Axel Scheffler.

The series will have the added weight of a first time co-production partnership between ViacomCBS and Sky behind it and will premiere exclusively on Channel 5’s Milkshake and Sky’s on-demand service Sky Kids. Animation services on the series will be provided by Blue Zoo.

Pip and Posy follows a mouse and a rabbit whose lives revolve around a world of play. Packed with warmth and humour, the series is a celebration of friendship, laughter and games, as well as life’s ups and downs. The series deals with emotions, resilience and feelings in a relatable way for pre-schoolers to learn about themselves.

Currently in production, the series is based on characters from Nosy Crow’s popular collection of story books by Axel Scheffler and author Camilla Reid. Pip and Posy is Magic Light’s first pre-school series and sees the continuation of the production company’s 13 year association with Scheffler, which has produced seven high-profile animated specials based on his successful book collaborations with author Julia Donaldson.

Pip and Posy is a delightful series that captures the essence of how young children play, think and feel and fits perfectly with our portfolio of educational and fun programming, teaching pre-schoolers the importance of friendship and understanding their emotional and social wellbeing through imaginative storytelling and creative play,” said Louise Bucknole, VP programming kids, ViacomCBS Networks UK.

“We have a long-running and close relationship with Sky, so it’s very exciting to have commissioned our first co-production together, enabling us to bring the very best of British animation to Milkshake! from world class producers Magic Light Pictures.”

 Lucy Murphy, director of kids at Sky UK & Ireland, added:”Pip and Posy is a playful series that will be loved by young children and their families.  This addition to Sky Kids, plus our recent raft of original commissions, demonstrates our ambition to feature a range of premium British programming for under 12s.

“We bring our customers the very best kids TV alongside our partner channels and this co-production with Milkshake! evolves our close relationship with ViacomCBS.”

 Michael Rose, co-founder of Magic Light, said: “We’re really excited to be producing our first-ever pre-school series and proud to be working with Milkshake! and Sky. Axel Scheffler creates truly enchanting worlds and we can’t wait for viewers to join  Pip and Posy for their fun and adventures.”

Magic Light Pictures holds the global distribution and merchandising rights to Pip and Posy (excluding publishing) and is developing a full licensing programme to complement the new series.

Last year Milkshake! pledged to double its content investment, which will lead to 50 new UK originated hours per year from 2021.

A word with the author: Oi book series creator Kes Gray talks his love of World Book Day

Following another successful World Book Day, and as March remains our month to celebrate books, reading and the industry’s relationship with licensing, Licensing.biz takes its chance to have a word with Kes Gray, the three times World Book Day author of the best-selling Daisy and Oi book series.

Gray reflects on this love of the annual reading festival…

Oi Kes, thanks for talking with us. Can you tell us, what does World Book Day means to you?

World Book Day means ‘busy’ to me. It’s the time of year that I visit more schools over a short period than any other time of the year. It’s a time when assembly halls and fancy dress costumes coalesce. It’s the time when the fun of reading becomes the one and only subject on the curriculum. And I always feel under dressed.

What is about World Book Day that you enjoy in particular?

I like the liberation of it. Children and teachers leave their school uniforms at home and books become heroes for a day.

If you were going to dress up, which character would it be?

If I was 7 Batman. If I was 59, Batman.

Do you have any interesting experiences of World Book Day?

I have been a chosen World Book Day author three times, twice with my Daisy books and most recently with Oi. My most memorable World Book Day moment was guesting at the Greatest Book Show On Earth in Coventry in front of an audience of 1000 children.

I unleashed my X Man skills flicking cream crackers, rich tea and ginger nut biscuits further than I have ever flicked them before. (In case you didn’t know, I’m an X Man, my X Man name is Biscuito and my arsenal is a biscuit tin.) Be afraid, be very afraid.    

What kind of reaction have you had to the Oi series over the past year?

The Oi series has gone from strength to strength over the past year. Its popularity continues to grow apace and shows no signs of waning. Thank you, children, parents, teachers, librarians and  bookshops great and small. We couldn’t have done it without you.

What sort of growth in popularity have you seen for both the books and the extended product portfolio in that time?

Outside of conventional publishing Oi Frog continues to make new friends. In Sarah Fletcher we have the best merchandising agent we could wish for. In partnership with the Kenny Wax Theatre Company ‘Oi Frog & Friends’ has debuted in the West End, is travelling the country and has been short listed for the Olivier ‘Best Family Show’ award. In retail terms Frog, Cat and Dog really are going places. New friendships are always very welcome.

What plans have you got to continue to expand the Oi ‘world’ from both a publishing and products perspective?

We take our lead from Sarah, but at the top of our wish list would be a plush manufacturing partner who really wants to push the plush boat out. Jim, Sarah, and I want to develop an Oi plush range that is different to a conventional range.

Think of it as  a ‘plush + range’  a range that can both grow and combine fun and education in a way that only Oi can. We are in no rush and will hold out for the right partner. If you think it’s you, OI! give Sarah a call…

A word with the author: Oi book series creator Kes Gray talks his love of World Book Day

Following another successful World Book Day, and as March remains our month to celebrate books, reading and the industry’s relationship with licensing, Licensing.biz takes its chance to have a word with Kes Gray, the three times World Book Day author of the best-selling Daisy and Oi book series.

Gray reflects on this love of the annual reading festival…

Oi Kes, thanks for talking with us. Can you tell us, what does World Book Day means to you?

World Book Day means ‘busy’ to me. It’s the time of year that I visit more schools over a short period than any other time of the year. It’s a time when assembly halls and fancy dress costumes coalesce. It’s the time when the fun of reading becomes the one and only subject on the curriculum. And I always feel under dressed.

What is about World Book Day that you enjoy in particular?

I like the liberation of it. Children and teachers leave their school uniforms at home and books become heroes for a day.

If you were going to dress up, which character would it be?

If I was 7 Batman. If I was 59, Batman.

Do you have any interesting experiences of World Book Day?

I have been a chosen World Book Day author three times, twice with my Daisy books and most recently with Oi. My most memorable World Book Day moment was guesting at the Greatest Book Show On Earth in Coventry in front of an audience of 1000 children.

I unleashed my X Man skills flicking cream crackers, rich tea and ginger nut biscuits further than I have ever flicked them before. (In case you didn’t know, I’m an X Man, my X Man name is Biscuito and my arsenal is a biscuit tin.) Be afraid, be very afraid.    

What kind of reaction have you had to the Oi series over the past year?

The Oi series has gone from strength to strength over the past year. Its popularity continues to grow apace and shows no signs of waning. Thank you, children, parents, teachers, librarians and  bookshops great and small. We couldn’t have done it without you.

What sort of growth in popularity have you seen for both the books and the extended product portfolio in that time?

Outside of conventional publishing Oi Frog continues to make new friends. In Sarah Fletcher we have the best merchandising agent we could wish for. In partnership with the Kenny Wax Theatre Company ‘Oi Frog & Friends’ has debuted in the West End, is travelling the country and has been short listed for the Olivier ‘Best Family Show’ award. In retail terms Frog, Cat and Dog really are going places. New friendships are always very welcome.

What plans have you got to continue to expand the Oi ‘world’ from both a publishing and products perspective?

We take our lead from Sarah, but at the top of our wish list would be a plush manufacturing partner who really wants to push the plush boat out. Jim, Sarah, and I want to develop an Oi plush range that is different to a conventional range.

Think of it as  a ‘plush + range’  a range that can both grow and combine fun and education in a way that only Oi can. We are in no rush and will hold out for the right partner. If you think it’s you, OI! give Sarah a call…

Licensing Expo 2020 moved to August amid Coronavirus pandemic

Licensing Expo, which was originally scheduled to be staged in May 2020, will now be held at Mandalay Bay Convention Center on August 11-13, a move that has been forced owing to the global COVID-19 pandemic.

This decision was made and detailed at the end of last, as a result of consultation with exhibitors and other stakeholders to determine the best outcome for all. Licensing Expo has stated its belief that this new date ‘is in the best interests of our customers and partners.’

All exhibition bookings and visitor pre-registrations will be transferred automatically to the new dates and there will be further communications to these groups over the coming days and weeks.

Anna Knight, VP Licensing, Informa Markets, said: “We have been closely following developments since COVID–19 began spreading, and we have consistently been mindful of its potential impact on global events like ours.

“With the help, cooperation and partnership we have with MGM Resorts we have obtained favourable dates to reschedule the event and we hope this will serve as an opportunity for the industry to regather in August.

“The Licensing Expo team will be contacting exhibitors and partners to discuss the rescheduled dates, answer any queries, and ensure they can deliver the same event experience as originally planned. However, an event of this scale requires careful planning and organisation, so we collectively ask for understanding in advance for any disruption this change may cause.

“I’d like to thank all of our customers for their patience over the past few weeks as we have navigated these unprecedented circumstances and hope to see as many people as possible in Las Vegas.”

Maura Regan, President, Licensing International, added: “Licensing International fully supports the decision to reschedule Licensing Expo. This new date allows our members and the industry some much needed time to regroup and deal with these challenging circumstances, and above all to protect the health of our community and those around us.”

For further questions, please contact your account manager if you are an exhibitor or sponsor or cs@licensingexpo.com for all other queries.

Opinion: International trust and how to keep our young consumers onside – Trudi Bishop

In my on-going battle against plastic waste, I have previously written that it was time for brands to be more public about the actions they’re taking to be more sustainable. Consumers aren’t looking for perfection, but they are looking for action. 

Action by brands leads to increased trust and loyalty. For younger consumers, the lack of trust and belief in the actions of adults is growing. This is partially a result of living their entire lives surrounded by the effects of global warming and by news of the climate emergency. All the while, watching politicians declare a climate emergency on one hand, and voting for airport expansion on the other.

They are angry. They are frustrated. They are looking for leadership. Most importantly they want action.  

By the time we reach the UN’s 2030 Sustainable Development Goals’ deadline many of the children currently playing with our products or watching our content will still only just be coming to the end of their teens. The future they face is an uncertain one.

In Greta Thurnberg’s speech to the UN last September she said, “… as young people begin to understand adults’ betrayal of the planet… the eyes of future generations will be watching”.  

The lack of action and broken promises by politicians and brands on the climate emergency has led to an increase in anxiety in children about the effects of global warming.  

More than 1000 clinical psychologists have signed an open letter highlighting the impact of the climate crisis on people’s mental health, in particular the mental wellbeing of children.

The psychologists have suggested that actions by and with their trusted adults can help to mitigate the potential climate anxiety in younger children. 

As a child’s world is small, the actions need to be local, simple and relevant as does the language used when speaking about the climate crisis with children.

Parents and schools can help by doing local litter picks with the children or simple research projects about the environment and how to look after it.

But what of brands and content creators? Brand loyalty starts at a very young age often helped by the brands parents have an affinity with. It is with them that trust in the action of adults and the mitigation of climate anxiety can happen. 

The revamping of trusted favourites such as The Wombles will give children and parents relatable local actions to follow in a fun way. Songs such as Nick Cope’s “Plastic Bag” help teach children about plastic pollution in a gentle, informative way. 

Content creators can use their platforms to inform and entertain making positive environmental behaviours part of a child’s everyday life. 

By starting with the brands children know and love, solutions to the climate crisis can become accessible for the young without scaring them.

Kids Insights: Exploring Gen Z and Alpha’s girls views on gender

International Women’s Day may now have to wait another year before trending on media platforms across the globe once again, but that doesn’t mean the conversation has to stop there. To help fuel the momentum around the topic, Kids Insights – the kids market intelligence specialist -has presented its latest study on children’s views and perception on gender.

The study is based on its quarterly on-track reports, with a depth and breadth of data obtained through surveying over 5,000 British children between October and December 2019, though it also utilises data collected since May 2017.

With continuing wider societal trends of inclusivity and gender equality, there is a drive among brands to make toys follow suit and be more inclusive of gender, race, and diversity.

While developments have occurred at a brand and product level, they are yet to filter through and be reflected in the toy’s children choose to play with day to day. When Kids Insights looked at the favourite toys of three to five year olds, only three toys from the top 10 list for boys also feature on the top 10 list for girls.

Currently, there are only a few toys to bridge the gender gap between pre-school age fans within the top 10, illustrating the challenges of creating toys that appeal to both genders equally.

The report also demonstrates major changes in children’s interests and hobbies that shaping traditional expectations of masculinity and femininity. According to Kids Insights data, the number of girls who are playing football has increased by 12 per cent since Q1 2018. Tween girls are the most likely to play football at 22 per cent.

The number of young ladies who game is also on the rise. From Q2 2019 to Q4 2019 there was a 9 per cent increase in teenage girl gamers. As well as this, while girls are more likely to own tablets and smartphones than a console, since Q4 2018 there has been a 14 per cent increase in girls gaming on their tablet and 10 per cent increase in girls gaming on their smartphones. Although the number of girl gamers is expanding, there are still only a small number of female characters represented in games.

Jenny Kieras, COO Kids Insights, commented: “Our methodology enables us to track the entire inter-connected kids’ ecosystem, examining areas such as how kids spend their time, what they enjoy doing and what they are currently consuming.

“We can see how this generation of children is like no others; inspired and motivated to make positive changes by sharing pure empathy and respect. We believe that companies should invest in product development programmes to make valuable and responsible contributions to inclusivity and gender equality in kids’ space that also make business sense.”

Kids Insights, part of The Insights People, is the global leader in kids’ market intelligence. The company currently surveys more than 2,500 children every week, across 4 continents and 8 countries, or more than 125,000 children a year, and has gained a reputation as the most comprehensive and dynamic market intelligence specialist in kids, tweens and teens; and whose market intelligence is used by companies such as the BBC, Disney, Pokémon, SEGA, Turner and Warner Bros.