Brands & Retail UK summer conference to wrap up with ‘Meet the Buyers’ Networking Party

Ryan Beaird, Event Director of Brands & Retail UK, has announced a new format for the summer conference taking place at the British Library (London) on Wednesday 6 and Thursday 7 July 2022.

The ‘Meet the Buyers’ Networking Party – sponsored by Fabacus – is a speed networking ticket event closing the conference on Day Two (5pm onwards, 7 July).

“After many discussions with retailers it became apparent they want to see as many licensees and brands as possible at events, and if their buying teams are small they can struggle to catch up with everyone.

“Based on the research, we have re-worked the closing party to give retailers VIP booths in the atrium of the British Library terrace so they can meet the audience in 10-minute informal speed networking meetings.

“Canapes and drinks will be served to their tables, giving them a VIP experience. The brands taking part and the licensees that are attending the conference will now get the chance to catch up with major retailers one-to-one… a perfect way to end the summer conference.”

Buying teams that have signed up for VIP booths so far include Tesco, ASDA, Boots,, ebay and Toys”R”Us.

Brands & Retail UK are also delighted to announce Fabacus are once again exclusive sponsors of the summer conference.

Andrew Xeni, CEO of Fabacus, says: “After an incredible debut conference this February, Fabacus are delighted to again be sponsoring such an important event in the licensing calendar that brings all parties in the industry together, offering licensees and retailers the chance to see upcoming plans of some of the best-known brands in the market.

“The summit aligns perfectly with our mission to facilitate deeper connectivity, visibility and trust across the value chain, as we are enabling partnerships to be based on a foundation of accurate master data and insight.

“We’re looking forward to connecting with a number of client partners we’re already working alongside, as well as using this opportunity as sponsors to meet new faces to showcase our technology, its benefits, and how we’re committed to transforming brand licensing through the power of data.”

There are only six 15-minute pitching slots left for Day One (6 July) for Lifestyle, Commercial, Heritage, Charity and Sports brands, and only three 15-minute pitching slots left for the Character and Gaming brands on Day Two (7 July). If you are a brand and would like to take part, contact

Licensees can book their FREE tickets for the conference and purchase their ‘Meet the Buyers’ party tickets on the conference website,

Ubisoft joins Fabacus to unlock digital licensing possibilities

Ubisoft, Venum and Fabacus are launching an activation using physical licensed products to unlock digital rewards and experiences for consumers, in a deal brokered by IMG.

For the first time, Fabacus, the global technology business and creator of proprietary technology platform Xelacore, has partnered with interactive entertainment and gaming company Ubisoft to integrate its licensed product into the Assassin’s Creed Valhalla brand universe with a dedicated capsule collection with the combat sportswear brand Venum.

Fabacus is levelling up the possibilities of its technology to cross formats and consumer ‘worlds’ with codes on physical Ubisoft x Venum products to unlock in-game rewards for players and their digital avatars. This is not the first time that Venum and Fabacus have collaborated together, having also partnered up earlier this year for a UFC x Venum collaboration to unlock exclusive products and UFC prizes.

“We are very excited to be kicking off this partnership with Ubisoft and breaking the boundaries between on-and-offline brand integration,” says Andrew Xeni, CEO & Founder of Fabacus. “Not only are we fuelling Ubisoft’s data driven strategies, but we are also broadening brand universes for consumers, using their Assassin’s Creed x Venum apparel purchases to unlock in-game rewards such as Shields. The possibility of what our technology can achieve within the advancement of gaming for licensors and licensees alike truly excites me.”

Addie Dorsey, Licensing Consumer Products at Ubisoft, commented: “As we move towards a world of new possibilities within AR & VR gameplay, we wanted to integrate our licensed products into our digital brand ecosystem, to not only provide our consumers with exciting, unique experiences, but also to allow us to expand the Assassin’s Creed Valhalla brand universe across sectors, in a way we had never been able to before.”

The campaign is due to go live today across the world, with codes concealed within selected Venum products for consumers to discover. Anyone who takes part in the activation will receive a free in-game reward: the Ouroboros Shield, a sturdy black metal shield decorated with a representation of a snake eating its own tail infinitely. Participation will also provide a chance to win Eivor figurines from the Assassin’s Creed game and discounts codes on Venum products.

UFC launches global consumer rewards programme on licensed products with Fabacus

The technology start-up, Fabacus has partnered with the mixed martial arts organisation, UFC, to launch a global consumer rewards programme for fans purchasing UFC licensed products.

In a deal brokered by IMG, the Fabacus platform – which connects global brand owners with their consumers – will supply the technology to enable fans worldwide to redeem an array of exclusive UFC experiences, rewards, and content.

Through Fabacus, UFC will have the potential to engage on a one-to-one bases with its global fanbase of some 625 million followers, by offering them access top the programme. This programme will feature rewards including UFC’s new exclusive outfitting and apparel partner VENUM, along with other brands signing up with the platform later in the year.

Andrew Xeni, CEO and founder of Fabacus, said: “We’re delighted that UFC has chosen Fabacus to further enrich the experience of UFC fans throughout the world. We believe this is the first time a global licensor has been able to curate a campaign in this unique way, simultaneously across multiple partners, categories, and territories, delivering personalised experiences to the fans that are buying their licensed products.

“Our platform has been developed to forge ever closer relationships between brands, their partners, and consumers. We’re pleased to be part of something that will benefit all parties.”

Matthew Primack, SVP licensing, IMG, said: “IMG has assisted the UFC in reaching new levels of consumer engagement through licensed consumer products. By offering UFC fans rewards for purchasing authentic product, the UFC brand is enhanced while fans are appreciated for their support.

“This is achieved through an innovative experiential rewards program designed and delivered in collaboration with Fabacus. The first live UFC redemption campaigns have delivered impressive results and we look forward to exploring more brand- enhancing and value-adding experiences for our clients in the future.”

Consumers will be presented with the opportunity to redeem rewards through Acoustix, the UFC Ultimate Sound music and media app provider, which will play a vital role in the rewards programme.

Xeni formed Fabacus in 2016 to bring innovative ways of working to the retail and licensing landscape. Fabacus has since gone from strength to strength, working with a growing community of partners and establishing a global headquarters in Soho Square, London.