Pizza Hut partners with Bandai Namco for AR PAC-MAN campaign

Published on: 15th March 2021

Pizza Hut has partnered with Bandai Namco’s PAC-MAN for a special campaign that brings the iconic video game character to life through augmented reality when customers scan the printed PAC-MAN game printed directly on their pizza box packaging.

The initiative is the first part of a wider campaign at Pizza Hut to take customers on a nostalgia-driven journey down memory lane. Fans who play the AR PAC-MAN game can enter a competition for a chance to win their own custom Arcade1UP PAC-MAN game cabinet.

Rolling out across the US, the campaign encourages fans to simply order a large pizza from Pizza Hut, scan the QR code on limited edition PAC-MAN boxes, and play the AR PAC-MAN game, From here, they can enter the online sweepstakes to be in with a chance of winning the top prize.

On April 3, Pizza Hut will select one winner from all eligible entries properly submitted to receive the custom PAC-MAN arcade game cabinet for their home.

“PAC-MAN’s design and creation was inspired by the shape of a pizza with a slice taken out of it, making this partnership so appropriate for the PAC-MAN brand,” said Yutaka Fuse, head of licensing and branding at Bandai Namco Entertainment Inc. “PAC-MAN games and Pizza Hut pizzas occupy a special place in many people’s memories; we’re excited to have the opportunity to create fun memories for a new generation of PAC-MAN and Pizza Hut fans through this collaboration.”

“There aren’t many brands with more iconic elements than us, whether it’s the red cups, checkered tablecloths, connection to pop culture and entertainment – like PAC-MAN – or our iconic Pan Pizza,” said George Felix, chief marketing officer, Pizza Hut.

“As we look to connect with a new generation of pizza lovers, we are tapping into those things that make Pizza Hut great in a modern and relevant way.”

The PAC-MAN box, AR game and TV spot are just the beginning. Throughout the year, Pizza Hut says it will be fueling pizza lovers with new innovation, bringing back iconic pizzas and tapping into entertainment and pop culture in new and unexpected ways.


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