Teletubbies celebrate Pride with ellesse and GoGuy fashion collab

WildBrain, a global leader in kids’ and family entertainment, has teamed up with Italian sports and lifestyle brand ellesse and festival and streetwear clothing brand GoGuy for a limited-edition Teletubbies adult fashion collection to celebrate Pride 2022.

The gender-fluid collection launched on Friday, 24 June and encompasses five colourful trend stories, reflective of each Teletubby character, and a hero sticker print. The deal with ellesse was brokered by WildBrain’s dedicated licensing agency, WildBrain CPLG.

The launch of the Teletubbies x ellesse x GoGuy range will be celebrated by an influencer launch event in Manchester, UK, social media activity and featured appearances at Pride in London. The collection was designed by GoGuy’s founder and director, Sophie Guy, who leads an all-female team of four creatives.

The five trend stories featured in the collaboration are:

  • A Tinky Winky purple range inspired by ellesse’s tennis heritage, with pleated skirt and crop-top combination.
  • A Dipsy range that nods to the Teletubbies’ roots and Dipsy’s favorite hat, with a bold green and monochrome graphic cow print on cargo pants, bucket hat and cropped vest.
  • Laa-Laa’s iconic sunshine yellow is encapsulated in the ‘Big Love’ dress, a celebration of all love and unity.
  • Po’s red range is in recognition of GoGuy’s festival roots, with crop top and co-ord tracksuit featuring the signature ellesse jet strip detail.
  • The fifth part of the collection is a bold and vibrant print, which includes all elements of the collaboration—a mash-up of Teletubbies’ imagery as well as GoGuy and ellesse logos are emblazoned across a shirt, shorts, head scarf and fan.

The collaboration is part of WildBrain’s year-long celebrations to mark the 25th anniversary of the Teletubbies, with activity encompassing fashion, art and music, all reflecting the unique brand DNA of unexpected joy, childhood development and diversity, while engaging fans both young and young-at-heart.

Melissa Goodrich, Director of Brand Management at WildBrain, says: “The Teletubbies are recognised around the world as icons of inclusivity, togetherness and acceptance, so we’re hugely excited to once again be embracing Pride and celebrating with fans in true Teletubbies style. Ellesse and GoGuy have done an amazing job at capturing the joy and ‘love who you are’ spirit of the Teletubbies and creating a range that is on-trend while brimming with fun and playfulness. We can’t wait to see fans wearing this ‘tubbytastic’ collection during Pride celebrations and beyond.”

Head of Marketing for ellesse UK, Jennie Bianco, adds: “The idea of a collaboration between ellesse and Teletubbies actually began as an April Fools’ prank a few years ago, but we ended up having such a high demand from ellesse customers that we decided to make it happen. We have also been keen to team up with GoGuy for a while, and to all work together on something to celebrate Pride 2022 has been so exciting. As they are celebrating their twenty-fifth anniversary this year, the Teletubbies are working their way back into our hearts and now our wardrobes!”

“Pride is something I have always been passionate about, as I am a proud member of the LGBTQIA+ community,” says GoGuy’s Sophie Guy. “The collection is gender fluid and has been designed with everyone in mind. I believe if you love it, you should wear it no matter what the gender! Teaming up with my favorite major sportswear brand and my childhood icons has not disappointed, and I’m sure you will feel the same after seeing the collection. Do dreams come true? YES, THEY DO!”

The collection is now available to purchase at

Azerion welcomes Teletubbies into the Habbo and Hotel Hideaway metaverses

Azerion, the digital entertainment and media platform behind the popular online games Habbo and Hotel Hideaway, is welcoming the Teletubbies to the metaverse in celebration of the brand’s upcoming 25th anniversary in 2022.

Under a new partnership with WildBrain, owner of the Teletubbies and a global leader in kids’ and family entertainment, the collaboration will include the exclusive release on December 14 of virtual products in Habbo and Hotel Hideaway.

Products available for purchase with virtual currency include Teletubbies-branded avatar onesies based on Dipsy, Tinky Winky, Laa-Laa and Po, as well as custom furniture, including the Tubby Toaster, Custard Machine and Noo-Noo the vacuum cleaner, for players to decorate their rooms in the game.

Established in 2000 by Finnish company Sulake as the first metaverse of its kind, Habbo is a user-generated virtual world and social gaming platform with a distinctive pixel-art style, available across nine language communities and attracting young adults (Gen-Z/Y) from over 150 countries. Hotel Hideaway is from the same makers and offers a 3D role-playing experience with seamlessly integrated creative events, full of opportunities to meet, create and share.

The Teletubbies brand partnership and launch is managed by Bare Tree Media, a leader in digital engagement for brands and the global digital licensee of Teletubbies, in collaboration with WildBrain’s leading licensing agency WildBrain CPLG.

“We’re excited to work together with Bare Tree Media and WildBrain CPLG on welcoming the iconic Teletubbies into our virtual worlds,” says Madelon Smittenaar, Business Development Manager of Azerion. “This partnership demonstrates the many possibilities when it comes to brand partnerships and immersive experiences in this space. The values the Teletubbies embody will really resonate with the diverse and inclusive communities of Habbo and Hotel Hideaway.”

“We’re thrilled to bring the Teletubbies into the metaverse in the form of virtual goods for avatars and virtual spaces within Habbo and Hotel Hideaway,” adds Robert Ferrari, President of Bare Tree Media. “The nostalgia that the Teletubbies evoke as true pop culture icons is a perfect fit for the game demographics and we look forward to further releases throughout 2022.”


WildBrain’s Teletubbies get ready to rave with new music album ‘Ready, Steady, Go!’

WildBrain, a global leader in kids’ and family entertainment, is launching brand-new original Teletubbies music content this autumn consisting of 10 digital-first music videos and a full-length album titled Ready, Steady, Go!. Targeted at preschool audiences, the album is the first music release from the Teletubbies in over 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies’ 25th anniversary in 2022. The new videos and music tracks were created and produced by WildBrain Spark, the company’s kids’ and family AVOD network and digital studios.

The first four videos – “Ready, Steady, Go!”, “Peek-A-Boo”, “Silly Things” and “Explorer” – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until November 20.

With global distribution by Universal Music Canada and Virgin Music Label & Artist Services, the full Ready, Steady, Go! album drops on digital music streaming platforms worldwide on October 15 and will also be available on CD. Created for kids and parents to enjoy together, Ready, Steady, Go! is filled with fun songs influenced by contemporary pop and dance music – all with a playful Teletubbies twist.

To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognisable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return. The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.

As well as recording a new album, the Teletubbies have been busy recently delighting fans with a satirical OK! Magazine break-up exposé, a Pride Month charity fashion collection, a “TubbyCoin” cryptocurrency April Fools prank and a surprise New York Fashion Week take-over by Tinky Winky.



WildBrain and The Teletubbies show support of LGBTQ community with first adult fashion collection ahead of Pride Month

WildBrain is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer LGTBQ media advocacy organisation, to support 2021 Pride Month this June with the launch of its first Teletubbies fashion collection for adults.

Proceeds from sales of the collection will benefit GLAAD to support its culture-changing work to accelerate acceptance for the LGBTQ community.

The Teletubbies Pride Collection will feature ’90s-inspired streetwear and be centered around two themes – “Big Hugs, Big Love” and “Teletubbies Love Pride” – with custom graphic treatments, prints and cues from the Teletubbies, such as their signature colors and antennae shapes.

The range includes a bucket hat, sling bag, muscle tee and tube socks, as well as a limited quantity of bespoke, made-to-order two-piece suits.

Michael Riley, chief brands officer at WildBrain, said: “The Teletubbies have always embraced their own offbeat quirkiness and sense of style. This Pride Month, we’re celebrating that ‘love who you are’ spirit through our collection of ready-to-rave fashion that makes Tinky Winky, Dipsy, Laa-Laa and Po very proud.

“We’ve taken the most iconic elements fans know and love about the Teletubbies and designed a playful Collection with fashion flair that we hope fans will love to wear this Pride Month and all year-long.”

John McCourt, senior director at GLAAD, said: “This Pride Month, the iconic Teletubbies brand is celebrating the importance of self-expression and acceptance in a unique and uplifting way, while giving back to create change. Proceeds from this collection will support GLAAD’s culture-changing programs, including our work to expand LGBTQ images and inclusion in kids’ and family programming.”

The Teletubbies Pride Collection is now available at or via @TeletubbiesHQ on Instagram and Twitter with prices starting at $10.99 USD.

WildBrain partners with Samsung to launch new kids’ and teen channels featuring its hit series

WildBrain has forged a partnership with Samsung to launch multiple new kids’ and teen channels featuring a range of series from its content library on Samsung TV Plus, a free ad-supported video service distributed exclusively on Samsung smart TVs.

The first new linear channels have now launched to millions of Samsung users, with “Caillou and Friends” in Spain and France and “Teletubbies and Friends” in Italy, Germany, Austria and Switzerland.

This initial launch will be followed in spring and summer 2021 by Degrassi channels for teens in the US and Canada, plus additional kids’ channels across European territories featuring Strawberry Shortcake, Bob the Builder and other favourite series from WildBrain’s library.

The partnership with Samsung represents the first time WildBrain has launched ad-supported linear channels on a connected-TV service in Europe and comes as new research shows smart TVs and ad-supported video streaming have become favourite viewing options in both US and European homes.

The recent nScreenMedia report “Making Screen Time Family Time”, which wasponsored by WildBrain Spark, found that 62 per cent of 3,000 US parents surveyed choose smart TVs as the most popular devices for co-viewing with children in the home.

75 per cent watch content with their children several times a week or more, and 90 per cent said ad-supported video is an important entertainment source for their children.

Meanwhile, Samsung’s “Behind the Screens” report on accelerating viewership trends found that ad-supported video-on-demand consumption grew by 29 per cent since January 2020 across over 30 million Samsung smart TVs in France, Germany, Italy, Spain and the UK. Samsung is the clear leader in global smart TV sales, with over 14 million units sold in Q3 2020, almost double their nearest competitor, according to market research firm Trendforce.

“All indicators show that connected TVs are the new choice for home viewing and that families are increasingly turning to ad-supported video services on this platform as a source of quality entertainment,” said Deirdre Brennan, EVP, content partnerships at WildBrain.

“Through this exciting partnership with Samsung TV Plus we will offer distinct channels that draw on WildBrain’s deep content library, allowing us to share iconic shows like Teletubbies, Caillou, Strawberry Shortcake and Degrassi with millions of families across North America and Europe.”

WildBrain Spark is bringing Teletubbies and In the Night Garden to AR through ANIPEN partnership

WildBrain Spark, the digital media division of WildBrain, is making its first foray into augmented reality by teaming up with the South Korean AR specialist ANIPEN to bring characters from Teletubbies, In the Night Garden and Boy & Dragon to the medium.

Under the new partnership, the popular children’s characters, including a cast of those from the original WildBrain Spark  show Boy & Dragon, will be brought to life through ANIPEN’s AR technology made available within the company’s AnibeaR app.

Through the app, users will be able to create short videos which will incorporate the characters in real-world scenes shot on their phones. These videos can then be shared via social media. The project is currently in development and the characters are due to launch on AnibeaR in Korea, Japan, China, Southeast Asia, and Australia later this year.

Jon Gisby, managing director of WildBrain Spark, said: “This is a ground-breaking project for WildBrain Spark as we use immersive technology to allow kids and families to create their own stories with our globally recognised characters.

“We are excited about the possibilities of AR and look forward to bringing our favourite characters to life through ANIPEN’s unrivalled technology.”

Jaewoong Jeon, CEO of ANIPEN, added: “We are committed to bringing next-generation augmented reality content that provides bold new experiences for users, such as interactive AR technology that combines our technical expertise with the family characters audiences know and love.

“With a portfolio of popular and internationally successful brands such as Teletubbies, In the Night Garden and Boy & Dragon, we’re very excited to be teaming up with WildBrain Spark and to take their characters into the world of AR.”

Based in South Korea, ANIPEN Inc. is an augmented reality startup that was founded in 2013 and developed an interactive augmented reality content-authoring engine to help global companies at home and abroad in technology and content. The AnibeaR app was developed and serviced in-house at ANIPEN and was also selected as the Best of AR in Google Play in 2019.