PMI will be introducing a new line of Minecraft themed collectibles, stationery, plush and impulse lines this summer.

PMI Kids’ World, renowned for its popular gaming and licensed collectibles, has signed a worldwide licensing agreement with the iconic gaming phenomenon, Minecraft. This strategic partnership aims to bring a new dimension to the collectibles industry, offering fans an immersive experience through a range of Minecraft themed impulse, plush, collectibles and stationery products launching this summer.

Minecraft, crafted by the talented team at Mojang Studios, began its journey as a video game, quickly evolving into a cultural sensation. This immersive sandbox experience transcended its gaming roots to become a timeless media franchise, giving rise to a myriad of books, merchandise, events and even an eagerly anticipated film. Captivating a diverse and enthusiastic fan base, the Minecraft community has cultivated a fervour that extends beyond the digital realm, turning a pixelated adventure into a multi-dimensional phenomenon.

In the past year, PMI Kids’ World has emerged as one of the world’s leaders in the gaming space and licensed collectibles, consistently delivering must-have items from major IPs. Notable successes include turning Sonic Prime fans into collectors, and bringing the popular multiplayer online games Stumble Guys and Among Us beyond the screen, two viral games with over 160m monthly players collectively.

PMI’s achievements also extend to the company’s launch of the Web3-born brand Pudgy Penguins, an instant Amazon hotlist topper, which sold over half a million units within days at the Pudgy Penguins storefront.

“Minecraft has evolved into an unparalleled evergreen media franchise, and we are excited to see the boundless possibilities this partnership holds,” said Omer Dekel, COO of PMI Kids’ World. “Our track record of providing communities with fresh and inventive ways to engage with their fandoms aligns seamlessly with Minecraft’s imaginative play options.”

This summer, fans can immerse themselves in the enchanting world of Minecraft with PMI’s latest collection of premium stationery and irresistible collectibles. Designed to captivate fans across the globe, this innovative line invites enthusiasts to elevate their collections and proudly display their fandom in a new way.