Brand management company Iconix International Inc has now completed the acquisition of the global rights across all product categories to the PONY brand (excluding China and Taiwan), from Hong Kong based company Symphony Holdings Ltd.
Iconix will leverage its expertise in operating athletic and lifestyle brands to maximise the value of PONY by uniting the global PONY brand rights under one roof. The global brand will be run from Iconix’s New York City office, bringing a united PONY brand back to its roots.
In Asia Pacific, the PONY brand will be managed as a joint venture with Symphony, bringing together the two brand owners to leverage the partners’ respective regional expertise. The timing of the acquisition coincides with a big moment for the heritage athletic brand, as 2022 marks PONY’s 50th anniversary.
Founded in Manhattan in 1972, the PONY brand has a rich history of influencing New York’s culture of cool. PONY stands for “Product of New York,” and has been worn by legendary athletes across multiple sports including basketball, football, baseball, boxing, soccer and tennis.
Bob Galvin, CEO of Iconix, says: “We are proud to announce our global ownership of PONY, which will allow Iconix to control and invest in the brand’s considerable equity, including improved product development and a greater focus on digital and data-based marketing.
“Sports remains a key focal point of our portfolio and PONY, with its strong brand recognition and rich heritage in both sport and fashion, has significant potential for global growth. We look forward to evolving the brand to introduce it to a new generation, while also connecting with consumers that already value its heritage.
“In addition, PONY will be celebrating its 50th anniversary later this year with a very exciting relaunch of the brand with our partners around the world.”
For more information on PONY, visit PONY.com