Retail-focused licensing agent The Point.1888 has gone through a leadership restructure as Bethan Garton is appointed Chief Commercial Officer. The move comes following a hugely successful year in 2021 with the signing of 14 new brands and the launch of two new sister companies, Story.1888 and Spotlight.1888.

Bethan Garton will take over the overall running of The Point.1888, including all commercial aspects, brand management, licensee partnerships, product development, retail, legal and finance, as well as the more recent focus on international growth. She has worked across brand owners, agencies and licensees, and brands such as Star Wars, Fisher-Price, Coca-Cola, L.O.L. Surprise, CoComelon and many more, and has huge category experience.

Will Stewart, CEO and founder of The Point.1888, will have a different focus to help build the new businesses and any future businesses, under the True Purpose Enterprises umbrella. Both Story.1888, the creative marketing agency, and Spotlight.1888, the new retail agency, are now attracting a large number of clients thanks to the complementary nature of all three businesses.

Will Stewart, CEO and Founder of The Point.1888, says: “Bethan has a long-distinguished career in licensing, with more years of experience than me, and is therefore the right person to take the business forward. With her experience, she is perfectly placed to take The Point.1888 to the next level, while inspiring and motivating the amazing team we have built at The Point.”

Bethan adds: “Over the last 12 months, while Will and I have been planning the future of the business, I have already been acting as CCO and wherever possible taking on the running of The Point.1888 to allow Will to focus on new business areas. I’m delighted to take on the role and look forward to working with our incredible team to continue to create leading licensing programmes that excel at retail for our clients.”