Murilo will continue overseeing and providing strategic licensing planning for some of BBC’s key brands including Bluey, Doctor Who and Top Gear in the Latin America region.
BBC Studios has promoted Murilo Hinojosa to vice president of Consumer Products & Commercial Partnerships, Latin America, effective immediately.
Murilo will continue to oversee and provide strategic licensing planning for Bluey in Latin America, as well as world-famous brands Doctor Who, Top Gear, Hey Duggee and BBC Studios’ factual umbrella brand BBC Earth, the home of shows such as Blue Planet II, Frozen Planet II and upcoming Blue Planet III.
Reporting to Suzy Raia, SVP Consumer Products & Business Development, Murilo’s promotion shows a commitment to growing key IPs and further expanding new commercial opportunities in Latin America.
Suzy Raia said: “Murilo has extensive experience and knowledge of the Latin America market and has displayed a deep commitment to developing BBC’s key brands in partnership with distribution, digital and brand marketing teams. Under his leadership, Bluey has successfully entered the market with great impact and will continue to experience exponential growth over the many years to come. I’m looking forward to working with Murilo to build out the portfolio in LATAM as the BBC looks to expand its footprint worldwide.”
Murilo Hinojosa, said: “I’m excited to take on this new role. We have a tremendous opportunity to expand Bluey’s reach and build even stronger connections with audiences in Latin America. BBC Studios has a phenomenal collection of content, and I’m dedicated to bringing these beloved programmes to life for fans across the region through high-quality products, new partnerships and events.”
Murilo joined BBC Studios in 2021 and has been responsible for growing the Bluey brand in Mexico and across Latin America, securing new territorial agents and managing brand developments in other priority markets, including Brazil, Chile, Colombia, Peru, Argentina and more. He has brought on over 50 licensing deals with top class companies that provide high-quality and creative products inspired by the series and have positioned Bluey as a fast-growing franchise across the retail landscape for Mexico and Latin America.
In Latin America, Bluey is available on Disney+, Disney Channel, Disney Junior and as well as through free-to-air television channels, Azteca 7 in Mexico and TV Cultura in Brazil.
Before joining BBC Studios, Murilo was VP of Licensing for LATAM for Entertainment One/Hasbro, managing the licensing programme for shows including Peppa Pig and PJ Masks. His prior experience also includes work with Discovery Communications and several Brazilian agencies.
