The first wave of partners, across licensees, agents and promotions has been signed for the new fantasy-adventure franchise, Unicorn Academy, which launches globally on Netflix this November.
Spin Master has begun to build out the licensee portfolio for Unicorn Academy in North America, where partners will include Accessory Innovations (Bags, Backpacks, Headwear), Jay Franco and Sons (Home) and Centric Brands/Taste Beauty (Sleepwear, Beauty and Hosiery).
André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products, commented: “We are bringing best-in-class licensees to partner with us as we bring this beautiful and dynamic property to the marketplace. With engaging characters and exciting stories that follow Sophia, her friends and their majestic unicorns, Unicorn Academy will captivate audiences of all ages.”
Menchie’s Frozen Yogurt has also been secured as a promotional partner to support the launch, with a campaign that includes a special Unicorn Academy froyo flavor set to run at its US stores in November.
Spin Master has previously announced that Nosy Crow, which originated and published the Julie Sykes’ New York Times-bestselling books, published in North America by Penguin Random House, will publish the official companion title for the series. Launching globally, the companion title will be a fantasy adventure story for 6+ readers, a tale of friendship, courage and finding your destiny.
Leveraging the Company’s three creative centres, Spin Master will develop toys, board games, plush and a digital game in-house. The toy line is expected to hit shelves in autumn 2024. Unicorn Academy will begin streaming globally on Netflix in November, complemented by a rich multi-platform presence with more than 250 minutes of short and long-form content planned through 2025, including original shorts and music videos.
In addition to the US activity, Spin Master has assigned Segal Licensing (Canada), Haven (ANZ) and The Point.1888 (UK) to represent the property in their respective territories. In the UK, partners which are already onboard include Fashion UK (Apparel), Blues Clothing (Nightwear), Misirli (Hosiery) and Dreamtex (Home).
Spin Master will be showcasing Unicorn Academy and other Spin Master properties at Licensing Expo on Booth O-214.
