The new Squishmallow collection is the latest range to join Moonbug’s line of CoComelon merchandise and will be unveiled in Nuremberg.
Moonbug Entertainment
, a subsidiary of Candle Media, has announced the global launch of CoComelon HugMees, a new collection from leading plush brand Squishmallows by Jazwares. Following a successful launch in the US, the collection will be shown at Nuremberg Toy Fair from February 1st-5th.
The CoComelon HugMees by Squishmallows is the latest addition to the squad of high-quality plush toys made with ultrasoft materials. Featuring the beloved CoComelon characters wearing their pyjama onesies, the collection includes fan-favourite JJ and his best friends Cody, Nico, Nina, Cece and Bella.
As global master toy partner for CoComelon, Jazwares took over direct distribution of the licensed toy line in the UK & Ireland as of January 2023.
“At Moonbug, we are always looking at ways to bring the best entertainment and storytelling to our fans. Providing them with lovable toys of their favourite characters to expand storylines and bring them to life at home is a fun way to do that,” said Duncan Tate, global head of Hardlines for Moonbug Entertainment. “Jazwares is uniquely positioned to bring our vision to life – with Squishmallows as the number one plush brand, and CoComelon as a leading pre-school show, children everywhere will fall in love with these toys.”
“Collaborating with Moonbug on the launch of CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, senior vice president of Brand & Marketing, Jazwares. “We know kids and families will love discovering JJ and friends HugMees that have been masterfully designed for the most comforting of playtime moments and are perfect for nurturing young imaginations.”
The CoComelon HugMees by Squishmallows collection launched at Target in the US this month and will be available at retailers worldwide this autumn.
The most-watched brand on YouTube Kids globally, with more than 4b monthly views and 150m fans, CoComelon is available in more than 20 languages, including ASL.
