Milo, the new preschool series from Fourth Wall and Planeta Junior, is celebrating high ratings across Channel 5’s Milkshake, the channel’s preschool segment upon which it made its UK debut in mid-May this year.

Within one month of launching on May 10th in its prime time 8am weekday slot, the series has, according to the firm, ‘achieved great ratings on Milkshake!’ with expectations abound that the series will ‘continue to go from strength to strength.

The series is also available for viewers on the broadcaster’s on-demand platform, My5.

Milo follows the adventures of its titular hero, a five year old cat who, together with his friends Lofty and Lark, uses role-play to explore the world of vocations, be that a doctor or mechanic, a hairdresser or chef, or a postal worker. The aim of the series is to introduce preschoolers to a variety of professions in a positive and entertaining way.

Milo is already a successful children’s book character with over 30 titles published and sold in more than 20 territories worldwide.

The production of the preschool series has been supported by the UK Government’s Young Audiences Content Fund. Managed by the BFI, the fund supports the creation of distinctive, quality content for young audiences. The fund is intended for providing content that informs our understanding of the world, stimulates knowledge and learning, as well as representing diversity and alternative viewpoints.

Planeta Junior holds and manages the series’ worldwide consumer products rights and is working with Lisle Licensing in the UK to build a strong brand presence and licensing programme.