The health and beauty outfit, Mad Beauty has become a year-round gifting partner for the high street retailer, Boots, thanks to the launch of its Never Too Old For range of fully licensed products.

Under the new deal, Mad Beauty’s range of bath and body creations – which feature classic Disney characters – will become a part of the UK retailer’s year-round beauty and gifting collection. The extended partnership was drawn up following the strong Christmas performance of Mad Beauty’s licensed and new ranges.

A spokesperson from the Boots buying team, said: “As a lifelong super-fan, it’s extra exciting to be working with Mad on this project. Our priority at Boots is to make sure we can offer the very best products to our customers in stores and on Boots.com.

“It’s great to be working with such a creative and forward-thinking brand such as Mad Beauty and to be able to bring ideas in my head to life! After a great performance at Christmas, it was the logical next step to include the collection in to our year-round gifting assortment.”

Mad Beauty’s managing director, Trevor Cash, added: “We have always said that a gift is not just for Christmas and here at Mad HQ we are really excited that our customers will be able to enjoy our fun beauty gifting items all year.”

Even in the toughest of years, Mad Beauty has continued to see ‘huge UK and international expansion’ and both Disney and Boots have been valued partners in helping drive this growth for the company.