The animated character brand, Flossy and Jim, is set to launch into India this year thanks to a new partnership with Dot Badges, a leading online retailer of button badges, mobile sockets, laptop stickers, and notebooks.

Brokered by Edutainment Licensing working in tandem with Halysis Entertainment, the brand’s local licensing agent for India, Flossy and Jim will bring its colourful lifestyle brand to audiences across the region in its mission to deliver fun and happiness for cool kids and on-trend teens.

Created by Lynette and James, two illustrators living by the sea in picturesque Brixham, Devon in the UK, their mission from the beginning has been to help young people feel positive and supported in life using bright and bold designs with comical and on-trend slogans that their audience can relate to.

The pair regularly present workshops in schools, talking to pupils about their own personal journeys; encouraging and inspiring them to believe in themselves.

“We believe that Dot Badge will make an ideal partner to introduce the vibrant Flossy and Jim designs to youth of India.” said Aashish Goodae MD of Halysis Entertainment.