The UK toy giant, Smyths Toys, has teamed with Funko to create a special Smyths Toys exclusive Pop! Vinyl figure of the retailer’s own mascot, Oscar in a fundraising effort for the Great Ormond Street Hospital Children’s Charity in support of seriously ill children across the UK.

The initiative kicked off this week, making the special Oscar Pop! Vinyl available across of of Smyths Toys Superstores in the UK. The figure retails at £9.99.

Last Christmas, Smyths Toys raised £50,000 for GOSH Charity following profits from the sales of their Oscar Plush. The retailer has now committed to donating at least £50,000 to GOSH Charity again this year.

Sinead Byrne, joint head of marketing at Smyths Toys, added: “We are delighted to launch Oscar as a Funko POP! Vinyl to bring our character Oscar to life this year. Smyths Toys is proud to partner again with GOSH Charity to help support seriously ill children from across the UK and continue to be amazed at the work the Charity carries out on a daily basis.”

Liz Tait, director of fundraising at GOSH Charity, said: “Now in the fourth year of our partnership, we are thrilled that Smyths Toys Superstores are supporting GOSH Charity once again with the launch of the Oscar POP! Vinyl. This is a brilliant opportunity for us to raise much-needed funds for Great Ormond Street Hospital, at a time when the hospital needs our support more than ever, so for that we’d like to say a huge thank you.”

Eva Verhaak, head of strategic marketing and sales – Funko EMEA, added: “Smyths Toys Superstores’ initiative to support GOSH Charity is an amazing cause and we are absolutely delighted to be part of it, working with Smyths to create an exclusive collector’s item, a POP! Vinyl figure of the well-known character, Oscar.”