Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe.

To support the global launch of the Kids Diana Show merchandise, pocket.watch has produced 40 episodes of Love, Diana – a live-action and animated hybrid series with stories focusing on positive lessons about friendship, family, creativity, and the power of play.

“We are delighted to be partnering with pocket.watch again and start such an exciting journey to entertain and inspire girls with Love, Diana,” said Nick Thomas, general manager of Vivid. “Ryan’s world proved that you can disrupt the traditional toy sector because children relate to and admire their YouTube superstars and want to play with their toys.

“Ryan remains in the UK NPD charts in the top ten fastest growing new properties. We are all looking forward to replicating this success with exciting and innovative Diana products.”

Working with lead partners Far Out Toys (collectables), Jerry Leigh (dress-up), Taste Beauty (bath and beauty), Headstart (dolls, doll accessories and styling heads), and HiJinx (plush), Vivid will be distributing a wide range across different product categories, price points and play experiences to allow young girls to interact, role play.

Stone Newman, CRO, pocket.watch, added: “Pocket.watch is thrilled to continue our relationship with partners like Vivid to bring Love, Diana to expand the reach of the Love, Diana franchise and to deliver fun and inspiration to young girls on a global scale.”