NEWS

K-Swiss forges alliance with Magic: The Gathering for re-imagined Gstaad ’86

Published on: 2nd September 2020

The American heritage tennis brand, K-Swiss, has forged a new alliance with the collectable and digital collectable card game, Magic: The Gathering. Inspired by the iconic strategy card game, the Magic: The Gathering x K-Swiss collaboration now introduces a complete re-imagination of the Gstaad ’86.

The new partnership sees K-Swiss tap into Magic: The Gathering’s more than 25 years of card character heritage and brings to life one of the most beloved characters, Jace Beleren. The Planeswalker is one of the most powerful beings in the multiverse – with a well-known costume design that sets the tone for the updated K-Swiss Gstaad ’86.

The sneakers are crafted with premium leather overlays and underlays that are accented by glow-in-the-dark elements. The leather collar lining, printed designs, rubber outsole and extra laces are all inspired by Jace’s power and costume. Metal lace clip-ons modeled after Jace’s character design and a debossed Magic: The Gathering logo at the tongue and a sublimated sockliner of Jace’s artwork complete the magical reinvention of this classic K-Swiss style.

The new sneakers are packaged with a special-edition box and tissue paper.

The Magic: The Gathering x K-Swiss Gstaad ’86 are available now. The special-edition launch is limited to just 300 pairs and will be available exclusively Hasbro Pulse retailing at $100.

RECENT ARTICLES

Exclusive: Disney celebrates mighty Star Wars licence

Exclusive: Licensing opportunities at the Science Museum

Exclusive: Las Vegas Licensing Expo 2024

Rubies partners with Acamar for Bing collection

Funko Fusion to arrive on consoles and PCs

The May issue of Licensing World is out now

HKTDC reports successful licensing show

Matchbox launches new Mercedes-Benz die-cast car

Sambro announces new SpongeBob SquarePants range

Robert Marick launches M²G: Marick Management Group