Moose Toys popular toy brand Kindi Kids is building out its licensing programme thanks to a new partnership with Blueprint Collections to launch a range of licensed bags and stationery items.

In a deal brokered by Kindi Kids’ licensing and merchandising representative, Bulldog Licensing, the new licensed range will include backpacks, notebooks, colouring activity books, scrap books, pens, pencils, and crayons all aimed for children under five years old.

Since launching a year ago, Kindi Kids has taken pre-school toy market by storm. The brand has held the top spot in the Large Doll category for the month of June and YTD, whilst also maintaining a strong position of number 17 item in Total Toys. Retailers are now excited to expand their product offering for this super fun brand across a wide range of new areas.

Kindi Kids characters share their journey through their magical rainbow kindergarten with their YouTube fans and aim to show children how much fun kindergarten can be. Bulldog Licensing, a leading European agency, is building a strong consumer product offering to compliment the core toy lines. Meanwhile licensor Moose Toys is ensuring continued momentum for the property with new content, regular new toy lines, and a heavyweight marketing campaign.

Vicky Hill, licensing director, Bulldog Licensing, said: “Kindi Kids is establishing itself as a leading pre-school and doll brand, with its bright, fresh new approach to the market. We are thrilled to have Blueprint Collections on board to further enhance the licensing programme with bags and stationery for the cute preschool dolls.”