NEWS

Hasbro partners with TOMS to launch limited-edition Candy Land range

Published on: 12th August 2020

Hasbro has partnered with the ethical shoe brand TOMS to launch a new collection of footwear inspired by the popular Candy Land brand. It is the first collection in a series that has been created in partnership with the international toymaker.

‘Inspired by the sweetest of pastimes,’ the TOMS x Candy Land range is a limited edition collection featuring slip-ons for women and children. It features a shimmering Queen Frostine and Princess Lolly as well as a series of four prints including the Candy Land logo on canvas, or a sampling of the game’s treats, all transposed to TOMS’ Alpargata design.

The TOMS x Candy Land range is available from this month with prices ranging from $36.95 to $59.95. TOMS is the original one-for-one company that has spent 14 years on a mission as a business to improve lives.

“Bringing people together has always been a big part of TOMS,” read a press release from the footwear specialist. “The same goes for Hasbro, the brand behind some of today’s most iconic toys and games. Needless to say, TOMS is thrilled to collaborate with a brand that has brought joy, laughter, and time well spent with friends and family to countless players and across generations.”

 

RECENT ARTICLES

The May issue of Licensing World is out now

HKTDC reports successful licensing show

Matchbox launches new Mercedes-Benz die-cast car

Sambro announces new SpongeBob SquarePants range

Robert Marick launches M²G: Marick Management Group

The Flower Fairies Afternoon Tea launches at Grosvenor House

Hasbro releases two brand-new versions of Monopoly

Airfix partners with AVI-8 on watch range

CultureFly partners with designer Scott Tolleson for TMNT collection

Random House to launch Inside Out book collection