The UK bath, body, and cosmetics specialist Mad Beauty has detailed a new partnership with Warner Bros Consumer Products to develop a collection inspired by its iconic brands Friends, DC, and Looney Tunes. The new deal and subsequent collection will bolster the firm’s plans for growth across the UK and US.

The partnership marks another milestone for Mad Beauty who has cited ‘extraordinary growth’ over the last two years in home markets. Already 2020 has seen announcements including international extensions of existing brand licenses, the launch of Mad Beauty USA, and establishing new warehouse and fulfilment support.

The first collaboration coming out of the new partnership with Warner Bros. Consumer Products will be a collection inspired by the hit television series Friends. The assortment will launch into market from AW20, consisting of Eyeshadow Palette, Lip Glosses, Make-up Brushes, Face Masks, Shower hats, and more.

“We see ourselves as a beauty company that makes gifts rather than a gift company that makes beauty products and we believe that combining our experience in producing high quality beauty, bath and body ranges with some of Warner Bros’ most iconic characters is a winning formula that retailers will enjoy offering and fans will love,” said Mad Beauty’s managing director, Trevor Cash.

“We’re excited to partner with Mad Beauty on this wonderful new collection. This collaboration provides a great opportunity for fans to celebrate their favourite characters and incorporate them into their daily lives, said Rachel Wakley, general manager UK & Ireland, Warner Bros. Consumer Products.