The Emoji Company is kicking off 2020 just as it ended 2019, with plans to continue its global brand expansion. And leading the firm into the new decade, Emoji has just signed a new licensing partnership with India’s fastest growing lingerie brand, Clovia.

Clovia’s newly added holiday collection includes Christmas themed nightwear and briefs, and is aimed at millennials and their continued engagement with emoji’s vast library of icons.

India’s fashion label focuses on comfort and style, and the new entire collection is crafted from soft breathable cotton fabric. The nightwear consists of full sleeves tops and pyjama sets with season inspired slogans and emoji icons to compliment.

‘This entire Christmas collection by Clovia makes for a perfect cosy winter gift. You definitely cannot go wrong by gifting cute nightwear to your best friend or BAE,’ reads a statement from Emoji.

“Clovia is known for its high quality, and cool design for women’s fashions, and the emoji brand is all about expression, so this was an exciting alliance,” said Marco Hüsges, CEO and founder, the emoji company.