Banijay Brands has partnered with Zuru to launch a new MasterChef Mini Brands collectibles range.
Zuru is the creator of Mini Brands, shipping over 1.5b units over the last two years. This new partnership will see a range of miniature MasterChef dishes, to create Mini versions at home, available online and in stores. In addition, the collection will expand into a broad range of mini home products based on the hugely popular MasterChef Arovo range.
Alice Bernardi, director of International Brand Licensing at Banijay Brands, said: “MasterChef has a broad global fanbase and this new range will cater to our younger audiences and the MasterChef champions of the future. Zuru is a great partner with its products promoting quality, innovation and creativity – values which are synonymous with the MasterChef brand.”
The multi-award winning, iconic cookery show, created by Franc Roddam, has been wowing global audiences for more than thirty years. There were 56 productions in 2022 – its best year yet. With more than 90 licensees around the world, the MasterChef brand extends into a huge range of successful commercial activities from an extensive range of consumer products and publishing, and the world can engage with MasterChef through live experiences such as cruises.
